How To Use Helium 10: The Ultimate Guide (2025)

Helium 10 is one of the best tools you can use to grow your business on Amazon.

It’s a comprehensive toolkit that offers everything you need to:

• Research products
• Optimize your listings
• Research keywords
• Track your sales data
• and much more…

But with so many features, knowing where to start can be a bit overwhelming.

So, in this in-depth Helium 10 tutorial, I’ll show you how to get the most out of each tool…

…and share some of the top tactics I’ve learned using Helium 10 since 2017—to help you succeed as an Amazon seller!

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What tools does Helium 10 offer?

Helium 10 gives you access to a full suite of tools in a number of categories:

• Product Research Tools
• Keyword Research Tools
• Listing Optimization Tools
• Marketing Tools
• Analytics Tools
• Operations Tools
• Learning Features

In this guide, we’ll describe the tools available within each category and their specific functions.

To follow along with the tutorial, create your Helium 10 account now and use code BBU20 to save 20% on your first 6 months.

Helium 10 product research tools

The most important skill a successful Amazon seller needs to master is that of product research.

Thankfully, Helium 10 is our #1 ranked Amazon product research tool and the market leader in this field, with a range of features to help you find your next winning product.

Black Box

Black Box is one of the earliest tools to come from the Helium 10 suite.

The premise is simple: punch in the criteria of products you’re looking to research, and the Black Box will search the entire Amazon database for product ideas that match the filters.

You can filter products by pretty much any metric you can imagine, but the core metrics include:

• Monthly revenue
• Number of reviews
• Overall star rating
• Price

By setting these filters, you can find products with high demand, low competition, and clear opportunities to differentiate and improve on what’s already available.

If you’re looking to supercharge your black box research time, try the keywords tab:

This won’t just analyze isolated products that could be anomalies, but will instead assess all products within the search results for particular keywords giving you a quick scope of an entire market making it a powerful niche research tool.

Of course, a tool is only as good as the user interpreting its data – so the next step is to analyse the wider market and do your due diligence on each of these potential product opportunities.

But don’t worry, there are tools for that!

Trendster

The Trendster tool allows you to check a product’s historical selling price and BSR.

This helps you understand if it is a seasonal product or is just selling a high volume due to a steep discount.

Within Trendster, you can also enter keywords to see Google Trends data, which helps you understand if this potential product could be a fad like the classic fidget spinner shown below.

Ideally, you’re looking for a nice even line or a gradually increasing line over time.

The Helium 10 Chrome Extension

Helium 10’s Chrome Extension doesn’t live within the web-based suite of tools.

Instead, this handy feature can be easily installed in your Chrome browser and is ready to be fired up whenever you browse Amazon listings during a product research session.

These are the three functions you’ll use most often:

X-Ray

Use the X-Ray tool on any search results page to effortlessly analyze the demand and competition of an entire market.

You’ll be presented with revenue data, average price data, review levels, and a wide range of high-level data to help you assess product ideas.

This includes being able to click through sales charts directly on the Chrome extension to see trends and ensure you’ve got the full picture of a product opportunity. 

X-Ray will also display keyword search volume to see overall demand and allow you to filter by all metrics in case you want to move certain results—sponsored products, for instance.

The Profitability Calculator

Another huge time-saver, this profitability checker gives you a snapshot of the key numbers for a product selling on Amazon to calculate its profit margins.

Selling price, size, and weight data are all pulled from the Amazon listing to give you a full assessment of the different costs, including Amazon referral fees, shipping fees, and boxes to add any extra fees you need to include.

The Review Insights tool

In my opinion, this is a highly underrated tool within the Chrome extension.

Use this tool as a review downloader to analyze the reviews of your soon-to-be competitors, especially the negative reviews.

By understanding customers’ frustrations with existing products, you’ll quickly create a long list of ways to differentiate your product and stand out from the crowd—an essential aspect of success on Amazon.

With this robust range of accurate product research tools, you’ll have quick access to finding your first successful product ideas to kick-start your Amazon selling journey.

The next step is to continue the research process and ensure you successfully launch your product.

Helium 10 keyword research tools

You need to remember how you buy from Amazon when you are selling on Amazon.

The first place every Amazon shopper goes? The search bar.

I’m not sure if there’s a soul left on planet earth that still browses by category.

So, you’ve got to do everything in your power to appear high on search results for relevant keywords, and that all starts with effective research.

Luckily, this is another area in which Helium 10 excels. Let’s take a look at the range of keyword research options available to us.

1. Magnet

Using the Magnet tool is the fastest and easiest way to compile a list of relevant keywords for your product.

Simply enter the main relevant keyword you would use to describe the product, select the right marketplace, and start the process.

You can sort the output list by search volume to sort by the most used (and, therefore, most important) keyword ideas.

Helium 10 is always adding new functionality to the tools, and Magnet recently got an upgrade to be compatible with Walmart, a fast-growing alternative marketplace for Amazon sellers to explore.

We’ve not seen this anywhere else with other keyword research tools – so it’s a big plus!

2. Cerebro

Cerebro is a reverse ASIN tool, sometimes called a reverse product lookup, and it’s an incredibly powerful tool when used correctly.

Cerebro will analyze specific products for you and produce a highly detailed keyword list of all the keywords that this product (or products—you can run up to 10 products in one search) is currently ranking for.

It shows data like search volume, competing products, and title density—i.e., how many listings on the first page have this keyword in their title in phrase form.

Having a keyword in your title is shown to make it easier to rank for that search term, so this provides clear insight on what to include in your title to rank fast.

The Cerebro product rank also summarises this key information to make selection even easier.

This will give you a complete list of the most hyper-relevant keywords for your product, as it filters down to only the keywords that at least this number of products are ALL ranking for.

Sort it by the highest search volume, and you’ve got your priority keyword list before your eyes.

This is the starting process of our keyword research every time we write a new listing, and it’s an incredibly powerful process.

If you’re looking into selling on Walmart as well as Amazon, then the good news is that Cerebro’s reverse search functionality will work on that marketplace, too.

3. Misspellinator

Before we move onto the next stage of how to use Helium 10 (creating an epic listing with the keyword research you’ve just done), one final keyword research tool is Misspellinator.

This can be used to pick up any commonly miss-spelled words that Amazon doesn’t autocorrect.

Many will be, so this won’t be a huge-volume tool, but it can help give your product that extra little bit of visibility, which always helps.

Simply enter your keyword phrases into Misspellinator and select the individual words you’d like to process.

Voila – you will have a list of the most commonly miss-spelled words and see which ones Amazon autocorrects.

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Helium 10 listing optimization tools

Once you’ve got your keyword list, it’s time to put it into action and write a conversion-boosting listing.

We’ll look at five tools in this section that help you do exactly that.

1. Frankenstein

Frankenstein is your keyword processor.

It’s where you can organize and de-duplicate all the keywords you’ve found in your research, ready to be used in your listing.

The great thing about Frankenstein is that you can easily export straight from Magnet or Cerebro to this tool.

Use the export button in either of the tools, choose Frankenstein, and you’re almost ready to process. 

Once you’ve done that, process your keywords. This will remove all duplicate words, leaving you with a complete list of every word to include in your listing to gain as much ranking visibility as possible.

2. Listing Builder

Listing Builder is a completely updated and upgraded version of Scribbles, the previous listing writing tool.

Listing Builder will help you create a completely SEO-optimized Amazon listing, ensuring you cover as many related keywords as possible.

You can also explore a range of AI-assisted features.

Here are a couple of quick tips to get the most out of this tool.

First, paste the shortlist of the most important phrases we recommended saving in the last section into the Listing Builder.

Next, paste the full list of single words you processed in Frankenstein into Listing Builder. 

Listing Builder keeps two sections for both phrases and individual words so you can see when you’ve used your most important phrases and each individual word.

As you use each word from the list in your title, bullet points, and description, it will be crossed off so you know you’ve used it.

This process can actually become quite addictive as you search for more ways to include more keywords.

A bit nerdy, but hey – an Amazon seller has to have some fun! 😉

3. Index Checker

When your product is indexed on Amazon for certain keywords, it means that it can be found in search results when people search for it.

In order for your product to be indexed for certain keywords, it’s usually enough for them to simply appear in your listing (words in any order; exact phrase order is not essential).

However, sometimes, errors with your listing can stop this from happening.

Thankfully, this is very rare, but running the Index Checker ensures you’ll be able to appear for important keywords before running a launch campaign.

4. Listing Analyzer

Once you’ve created your listing, or if you’re looking to optimize existing product listings, then the Listing Analyzer is the perfect next tool.

Enter your ASIN into the tool, and it will assess your product detail page against best practice principles.

These include things like title length, image size, and review count.

This will show you the key aspects you need to work on inside your Amazon FBA business to grow your traffic and sales.

5. Audience

Audience is one of the newer tools in the Helium 10 suite but arguably one of the most powerful.

Previously, to split test aspects like your main image, you would have to run one for, say, a week, then change your main image on your live product listings and run for another week.

This was obviously not ideal.

Now, with Audience, you can use the intuitive Poll Builder to set up a real-life split test in minutes and get direct input from Amazon shoppers to help you make data-driven decisions with your listing optimization.

Helium 10 marketing tools

OK, you’ve researched your product, found the best keywords related to it, and learned how to optimize listings.

The next step is to launch your product into the Amazon marketplace. Understanding how to use the marketing tools inside Helium 10 will help you launch with momentum.

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Firstly, you can use tools we’ve already covered, like Cerebro, to review keywords again and target specific terms for your launch.

Cerebro will show how many units you need to sell linked to a particular keyword to rank on the first page.

One of the clearest and most recommended strategies for targeting these different keywords is with PPC, and Helium 10 offers a great solution on this front, too.

1. Adtomic

Amazon PPC is undoubtedly one of the more challenging aspects of being an Amazon FBA seller.

In the past, you could afford to launch an automatic campaign and watch profitable sales roll in; competition has increased and, as a result, so have PPC expenses—so you need a more robust strategy to succeed.

Amazon PPC tools can greatly assist you in this area, and Helium 10 continues to deliver in this area with Adtomic.

It can help you create campaigns in minutes with best-practice structures and set up automation rules that change your campaigns based on the parameters you set and their performance.

Adtomic does everything you would previously need to log in to Amazon Seller Central (let’s be honest, the less time you have to spend there, the better!) and saves you hours upon hours every month when optimizing your PPC campaigns.

Like any potential “expense” in business, you have to consider it an investment and assess how much of a return it will give you—this tool alone can provide a huge ROI on both your money and your time.

2. Portals

Over the years, Amazon sellers have seen it become increasingly difficult to access customer data and interact with customers on the Amazon platform.

Yet, as brand owners, customers are the lifeblood of our business, and the ability to communicate with them is a vital part of our strategy.

Enter Portals. 

The landing page solution provides easy-to-customize templates, allowing you to send traffic to a branded opt-in page when launching new products at a discount.

Offer a generous discount in exchange for a customer’s email when launching, and watch your email list grow.

Repeat this process using portals each time you launch, and follow up your customers with regular emails notifying of new products, and new promotions.

Portals has several integrations, including the Facebook pixel, that make it easy to start building an audience for your brand, even if you’re not confident in building a website or have the budget to pay for one.

Helium 10 analytics tools

Once you’ve launched your product, you’ll want to keep an eye on the performance in a number of areas.

That’s where the analytics tools inside the Helium 10 suite come in.

1. Keyword Tracker

Keyword Tracker helps keep a close eye on relevant keyword positions. 

Enter a list of your most actionable keywords into Keyword Tracker, and it will update your ranking position once per day.

You can also click the rocket icon next to any given keyword to get hourly updates on the ranking position, which can be particularly helpful when targeting search terms during a product launch.

The Keyword Tracker page summarizes the number of keywords you’re positioned in both the top 10 and top 50 along with the aggregated search volume for each search term.

This is super helpful and provides a quick snapshot of how your organic ranking performs at any given time.

If you want to avoid the temptation to check Keyword Tracker too often, set up convenient email updates that will send you a report every 24 hours; perfect!

2. Market Tracker

Another way to keep tabs on your competitors is by using the incredibly powerful Market Tracker tool inside Helium 10.

Simply create a new market and enter the keywords for which you want to track the overall market.

The tool will continually update you with new suggestions for products to include in the tracking, which you can either accept or reject.

Over time, your product tracker list will build significantly, giving you insightful data into the monthly volume of the overall market and your share within it.

You can use this information to study competitors with large market share and replicate their strategies to grow your own sales.

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3. Profits

We saved the best for last on an analytics front—the Profits tool is a beast of a tool in its own right.

Enter your COGS, and Helium 10 will pull the rest of the data from Amazon to provide you with granular reports on units sold, revenue generated, and, most importantly, profit made.

Be sure to enter any external expenses that don’t come through Amazon (e.g., 3PL storage costs) to ensure you get the most accurate outlook on your finances.

You can compare between periods and really get a handle on how your Amazon business is performing.

While the standard app most Amazon sellers use to track sales will only give a very limited view of performance, the Profits dashboard helps you drill down and see how you are tracking on the Amazon marketplace.

More good news for those interested in selling on multiple platforms, though – Profits now works with Walmart, too!

Helium 10 operations tools

We’ve covered five core sections of the Helium 10 suite so far – but we’re not done yet.

Number six on our list are the powerful operational tools within the software. Let’s take a quick look at each one.

1. Follow Up

A good review generation strategy is essential if you want to drive more organic traffic to your product listings.

Part of that strategy should always be following up with customers who have bought your products and asking them for a review.

Helium 10 once again makes this easy by providing templates and automated functions that allow you to set and forget.

When testing the tool myself, I’ve found the best results from automating the ‘Request A Review’ button, which triggers a review request originating from Amazon.

You can combine this with a separate email from you, the brand owner, thanking the customer for their order and letting them know you are available to support them should the need arise.

Don’t ask for a review here if you’re also triggering the Request A Review button. Asking for a review in two separate follow-ups would go against Amazon’s terms.

2. Alerts

By now, you probably know just how powerful selling on Amazon can be.

If you can gain organic rank for relevant words, then the potential volume of traffic will be enormous.

But with any golden opportunity like this comes potential bad actors and black hat tactics.

That’s why activating the Alerts tool on your listings is essential and another huge value add.

Set Alerts up so that it notifies you should any changes take place on your listing, and you’ll be prepared should any funny business go down.

The good news is that this isn’t a regular occurrence, and you shouldn’t lose any sleep over it, especially if you activate Alerts.

3. Inventory Management

The Inventory Management tool is one of the more under-developed features inside Helium 10.

If you’re only using a spreadsheet at the moment, then it will be somewhat of an upgrade.

However, as you start to scale your business, you may find that you need a more robust inventory management tool. We use SoStocked for this now.

4. Inventory Protector

Running heavily discounted promotions used to be the go-to method for launching new products on Amazon, so preventing coupon abuse was of high importance.

If a seller failed to set a maximum order quantity within the listing settings, a buyer could use a steep discount coupon (sometimes up to 99% off) and clear out the entirety of your stock.

The Inventory Protector tool allows you to quickly and easily set this max order quantity if you run a discount code promotion.

It’s also a good idea to place some kind of limit (eg 10) at all times to stop your stock from being completely bought up leaving your listing inactive.

5. Refund Genie

Selling on Amazon involves many random fees, and it can be hard to keep up with them.

Sometimes, Amazon will lose or damage some of your products whilst transporting them between or within warehouses, which means you are entitled to a refund for your product costs and some of these fees.

Refund Genie taps into your account and automates the process of checking you have received all the appropriate refunds. It also notifies you if there is outstanding money to claim back from Amazon.

As your sales start to grow, this tool alone can generate enough to cover the cost of your entire Helium 10 plan!

6. Alta by Helium 10

Finally, not so much a tool as a resource—Alta is a financial services solution that can help speed up how quickly you are paid by Amazon or provide funding for expansion activities like new product launches.

Helium 10 learning features

It’s clear to see that Helium 10 is passionate about your success.

They haven’t just created a market-leading tool suite; they also offer best-in-class training to help Amazon sellers master the game.

1. Freedom Ticket by Helium 10

Freedom Ticket is an in-depth, step-by-step Amazon FBA course taught by Kevin King and the team at Helium 10.

Kevin is one of the most well-known and well-respected voices in the Amazon FBA space, and Freedom Ticket is a very solid training option.

You need to be subscribed to at least the starter plan to access Freedom Ticket, and you only have access while subscribed to a paid plan. However, it’s a great added resource to help grow your Amazon FBA business.

2. The Helium 10 Academy

Alongside training to help you as an Amazon FBA seller with Freedom Ticket, the Helium 10 Academy gives you all the help you need to master the entire tool suite.

This is perfect when you’re just starting out or, as we have been doing in recent months, when you give access to new team members so they, too, can learn how every aspect of Helium 10 works.

Bradley Sutton and the team at Helium 10 provide some of the best in-tool training we’ve ever seen, which is a huge asset.

If you ever wonder how to get the most out of each tool, just hit the learn button to access a treasure trove of detailed resources.

Extra features

Alongside all the core tools inside Helium 10, there are also a growing number of extra value-adding features.

1. The Helium 10 mobile app

Want to check sales on the go? Or get notification alerts any time anything changes on your listing?

Install the Helium 10 Mobile App and have a host of actionable data at your fingertips. Just try not to refresh the sales page too often – it can get a little addictive!

2. Helium 10 to Alibaba integration

Another recent integration that makes life so much easier is the ability to run X-ray on a search results page. If the numbers look good, you can click the ‘Find Suppliers on Alibaba’ button to instantly open a list of relevant results and options to filter further.

This is a huge time-saver and a great new feature.

3. Helium 10 Gems: A URL builder

If you’re looking to create a specific type of Amazon for a specific purpose, then Helium 10’s Gems tool is very handy.

Buy together URLs and ASIN specific URLs can be helpful when sending customers to Amazon to ensure they find your product easy, and this tool simplifies that.

Helium 10 pricing

Helium 10 has a free plan that lasts forever.

However, there are restrictions placed on how much you can use each tool, and you will quickly find yourself needing more capacity.

Therefore, I’d recommend trying one of the three paid plans:

• Starter – $39/month.
• Platinum – $99/month.
• Diamond – $279/month.

Helium 10 Starter Plan

The Starter plan gives limited access to some of the more basic tools and is only really suitable for Amazon sellers just starting out.

It doesn’t give access to important tools like Follow-Up for review request automation, so upgrading to Platinum is highly recommended.

Helium 10 Platinum Plan

Platinum is the most popular plan, as it gives access to almost every tool and has usage limits that are more than enough for the average Amazon seller.

The only limitation with Platinum is it doesn’t give full access to Adtomic, the PPC automation tool.

Once you hit enough revenue to justify it ($10k/month+), upgrading to Diamond is well worth it.

Helium 10 Diamond Plan

Diamond brings with it a big uptick in usage limits and users permitted.

Given that you can get a generous discount on this plan and save even more by switching to an annual plan, it’s well worth it for growing sellers.

Helium 10 Add-Ons

Finally, you can also add extra features like full access to Adtomic and Elite training, which provides features such as live training sessions and a private Facebook group for Elite members only.

If you want to give Helium 10 a test drive for yourself, don’t forget to use our exclusive coupon code BBU20 to save 20% on your first 6 months, or use BBU10 to save 10% for LIFE!

A fantastic deal, we’re sure you’d agree.

Helium 10: The GOAT of Amazon tools?

Helium 10 is one of the most comprehensive Amazon seller tools on the market and is our #1 most recommended tool for its ability to save time and money.

The suite’s range of features covers all bases, and with prices starting at just $39/month, it’s an affordable investment for any seller looking to grow their business.

Upgrade options are also generous, providing access to all tools and monthly expert training for those who need it, making Helium 10 a great overall value-for-money proposition.

If you’re not already using Helium 10, why not take it for a spin today – you won’t be disappointed!

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