When selling on Amazon, your success largely rises and falls on your ability to rank prominently for keywords in search results.

But how do you know where your products are ranked? Or if your ranking is improving?

Enter Helium 10 Keyword Tracker—a dedicated Amazon rank tracker.

In this article, we’ll show you how to get the most out of this tool to help you improve your keyword rankings on Amazon.


Dominate Amazon with industry-leading tools

Out-smart, out-rank and out-sell your competition on Amazon with Helium 10. Save 20% with code BBU20.

Getting started

To get started with Helium 10, head here and create an account. You can use out discount code BBU20 to save 20% for 6 months or BBU10 to save 10% for life.

Once you’re in, head to the welcome page and follow the steps in this guide.

1. Adding keywords

To add keywords to Keyword Tracker, head to the keyword tracking tool from the main menu, which you’ll find under the “Analytics” section.

Next, hit the “Add New Product” button.

helium 10 keyword tracker add product

Then, paste the URL or ASIN of the product you want to start rank tracking for, and then paste your list of keywords collected from your keyword research.

helium 10 keyword tracker add keywords

If you’ve been using the other keyword research tools inside Helium 10 (like Magnet or Cerebro) and saving keywords to your list, you can also import them here.

Make sure you’ve selected the right marketplace, and if you have multiple variations, check the ‘track parent and child’ option to keep things nice and tidy.

Boom! You’re done. You can now check in on your Amazon keywords whenever the desire hits you.

2. Monitoring rankings

The tracker tool summarizes the number of keywords you’re currently ranking in the top 10 and top 50 for, along with the associated search volume.

helium 10 keyword tracker summary

This great feature helps you assess keyword performance at a glance.

But do be warned; that stuff can get addictive!

By default, all keywords are checked for rank position every 24 hours.

However, if you are launching a product and want a more detailed look at what’s happening with ranking, you can hit the rocket icon next to the keyword.

helium 10 keyword tracker rocket

This will track your most important keywords on an hourly basis.

3. Understanding Keyword Tracker metrics

The tool provides a number of different metrics to help you understand how your Amazon SEO is performing and stay ahead of the competition.

  • Organic Rank: The position in organic search results the tracked product is currently appearing in for the given keyword.
  • Sponsored Rank: The position in sponsored results the tracked product is currently appearing in for the given keyword.
  • Search Volume: The estimated number of times a keyword is searched on Amazon each month.
  • CPR: A proprietary Helium 10 calculation designed to guide you in determining the number of sales—attributed to a particular keyword—you need to make in order to rank on page one. This can be a helpful guiding metric when strategizing PPC campaigns to target these specific keywords.
  • Competing Products: The number of products that appear when this keyword is searched on Amazon.

You can also use the tool to track competition. When you add competing ASINs in the ‘competitors’ column, you’ll also see the following metrics:

  • Relative Rank: where you are ranked in comparison to your competitors. Eg. if tracking 5 competitors and your product, a relative rank of 1/6 means you are appearing above all tracked competitors for this keyword.
  • Rank Average: The average ranking position of all tracked competitors for this Amazon keyword.
  • Ranking ASINs: The number of tracked ASINs that are ranked in any position for this keyword.

4. Viewing ranking history

Ranking changes can tell you a lot about what is happening with your products.

An increase in search rankings for relevant keywords shows your products are performing well in relation to competing products.

Whereas a steady decrease shows the opposite.

However, if your keyword rankings suddenly disappear, it can be a sign of other problems with your listing not showing up.

The ‘Trend’ column within Keyword Tracker is very helpful in this respect, as it displays a graph showing a product’s historic rank and any fluctuations.

helium 10 keyword tracker trend

Now you know how to use Keyword Tracker, add new products to it every time you launch to keep a close eye on performance.

helium 10

Save 10% for life

An Amazon keyword rankings guide

What is Amazon keyword rank?

It’s one of the more obvious statements you’ll read this week, but Amazon is a business designed to make as much money as possible.

As such, its algorithm has been carefully designed to give the most visibility to the products likely to make the most sales.

The ranking algorithm considers a wide range of data points to assign products their respective positions—or “rankings.”

As Amazon sellers, of course, we must then focus on doing everything we can to improve the ranking of our products in relation to relevant search terms.

How do I improve keyword ranking?

Every time you make a sale on Amazon, the algorithm will give a “ranking boost” to each of the keywords in your listing – so it’s essential you do a good job of keyword research.

It will give the biggest boost to the keywords in your title, so take extra care there.

So, the more sales you make, the more your keyword ranking will improve.

You’ll need to drive sales from that specific keyword to get the biggest increase in ranking.

For instance, if you want to rank some blue light glasses for the keyword “blue light blockers”, as long as the words blue, light and blockers are in your listing, each sale will give you some extra juice on this phrase.

But to really increase your ranking, you want customers to search for the exact phrase “blue light blockers” and then purchase your product.

This sends a major signal to the Amazon algorithm that your product is relevant to this keyword and converts well, resulting in a ranking boost.

While some sellers use black hat tactics to manipulate this process, we recommend keeping things TOS-friendly and targeting these phrases with aggressive exact-match PPC campaigns.

It’s also important to remember that the keyword boosts you get are in relation to your competitors.


Why is it important to track Amazon keyword ranking?

There’s a classing business saying – “what gets measured gets managed.”

However, management theorist Peter Drucker rephrased it to be somewhat more accurate in our context. He said, “What gets measured gets improved.”

By measuring—or tracking—your keyword positions on Amazon, you can understand your progress and know where to prioritize efforts to increase sales.

The necessity of an Amazon keyword tracker tool

Tracking keyword ranking is an absolute must for anyone serious about building an Amazon business.

The sheer volume of organic traffic on Amazon is why we sell on the platform and why it’s important to use an Amazon keyword tracker to measure and improve our products’ visibility.

Helium 10’s Keyword Tracker is by far the easiest to use. It has a host of helpful features and is included in your subscription alongside a host of other powerful tools.

If you want to get started with this tool today, remember to claim your exclusive discount here. Use code BBU20 for 20% off your first six months or BBU10 for 10% off for life.

Happy tracking!

helium 10

Save 10% for life

Ben Donovan


Ben Donovan
Ben is the founder of Brand Builder University and has a passion for helping normal everyday people create financial freedom by building successful eCommerce businesses. He lives in Manchester, UK with his wife and 2 children and loves to play sport and watch continual re-runs of The Office (US version, obviously).
helium 10 20% off