If you’re an Amazon seller looking to make more sales, you need to master the art of keyword research in order to rank higher and generate more traffic.

But where do you even begin when trying to find the right keywords?

With so many methods, and even more tools at your disposal, what is the best approach?

In this article, we’ll show you how to use the best Reverse ASIN Lookup tool – Helium 10 Cerebro – to quickly and easily find the very best, most relevant keywords for your product listing.

We’ll also show other insights into how you can use this Amazon ASIN Lookup tool to rise above the competition and grow your business profitably.

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Helium 10 Cerebro: An advanced Reverse ASIN Lookup tool

Cerebro is an advanced Amazon research tool that allows you to quickly and easily find information about the performance of your competitors by searching against their ASIN.

What is an ASIN?

An ASIN (Amazon Standard Identification Number) is a unique 10-character identifier assigned by Amazon to every product listed on their platform.

You can find the ASIN for any product by looking at the URL of the Amazon product page.

What is a Reverse ASIN Lookup tool?

A Reverse ASIN tool allows you to input an ASIN and get data about the listing that uses that product ASIN.

This data includes information such as the indexed keywords – the keywords the listing ranks for, search volumes of those keywords, estimated competitors, and more.

Reverse ASIN Lookup tools are extremely useful for Amazon sellers because they allow you to see what is working well for your competitors, and then replicate and improve upon those strategies.

How does Helium 10 Cerebro work?

Cerebro is arguably the best Amazon ASIN Lookup tool on the market due to both the number of data points it analyzes and the advanced filtering system it provides.

There are three key sections to understand when using Cerebro:


In this first section, you enter the product ASIN(s) of your competitors.

Depending on the use case you can just search one ASIN, or you can add up to ten ASINs in total to unlock more powerful data aggregation features.


In the next section, you can filter the results according to your needs.

There are 20 filters in total, but here are a few of the most useful options:

  • Search Volume. Filter for keywords within a certain search volume range to find the keywords that are searched most often.
  • Cerebro IQ Score. A score that reflects the ratio of competitors vs volume of searches.
  • Word Count. Enter a minimum here to search only for longer tail keywords which usually have less competition.
  • Organic Rank. Use this filter to identify keyword indexing and understand what keywords your competitors are ranking well for in search results – and therefore most likely getting good sales from.
  • Title Density. Enter a maximum to find keywords that don’t appear in the titles of other products presenting a potential opportunity to rank quickly.
  • Ranking Competitors. Enter a minimum to show only the keywords that multiple competitors are ranking for. This greatly increases relevance and is a key for our keyword research process – coming up next!


Finally, in the keywords section you can begin to analyze the results to find the best keywords.

This section shows each keyword along with its score for different fields mentioned above such as search volume, title density, and organic rank.

You’ll also see a column for competing products so you can quickly see how many unique products are ranking for any given keyword.

Plus, the CPR score is an algorithmic assessment created by Helium 10 which estimates how many sales you will need to make attributed to that particular keyword in order to rank for it.


Dominate Amazon with industry-leading tools

Out-smart, out-rank and out-sell your competition on Amazon with Helium 10. Save 20% with code BBU20.

How to use Helium 10 Cerebro for rapid keyword research

Once you get to know your way around Cerebro, it can become a highly powerful tool for effective research for Amazon sellers and out perform any other free tools you might come across.

One of the best ways to use it is to carry out detailed and accurate keyword research.

Let’s break down the five-step process we teach our Brand Builder University students that allows you to quickly find a large list of the best keywords to populate your listing with.

Step 1: Search with the main keyword

Head to Amazon and enter the main keyword for your product in the search bar. Let’s use a classic BBU example, the yoga mat.

Step 2: Run the Helium 10 Chrome Extension

Next up you’ll want to open the Helium 10 Chrome Extension and launch Xray to display the results from page one.

Step 3: Select the ten most relevant results

Look through the results and select the products that have both the highest sales volume and that are also highly relevant to your product.

Step 4: Run keyword search

Click the run keyword search button to open up the results in Cerebro.

Step 5: Filter by ranking competitors

Finally, the most important step.

Set a minimum of 7-9 in the ranking competitors’ field.

The lower you go, the more results it will let through. But the higher you set the minimum, the more relevant the result will be.

This is because products on Amazon can rank for random keywords every now and then. By setting a minimum number of competitors to all be ranking for this keyword it shows it is much more relevant.

Now all you need to do is sort by search volume to order your list by the most searched terms and you have an ordered list of the most important top ranking keyword phrases to include in your listing.

From here, you can export these important keywords through Frankenstein and into the Listing Builder tool to create a highly optimized Amazon listing.

How else can I use an Amazon ASIN Lookup tool?

Keyword research isn’t the only function you can use a reverse ASIN tool for. Let’s look at some other great use cases.

Product Research

When carrying out product research for your Amazon business it’s key to consider the competitive landscape.

As a reverse ASIN lookup tool, Cerebro provides great insight into the competition of certain keywords.

Knowing that selling on Amazon is very much a keyword game means understanding the competition on keywords before proceeding with a product is essential.

By taking individual product listings from the search result pages and running them through a reverse ASIN lookup you can see the average number of searches the most important search terms get each month, along with other key accurate data to help with product tracking.

Competitor Analysis

By entering the ASIN for a specific product into Cerebro you can pull a huge amount of competitor insight that can help you grow the sales of your existing products.

Simply run the reverse ASIN on any leading competitor and you’ll see a full list of the search terms they are appearing for, and exactly where on the search results page they are appearing.

This insight can help you identify how any competitor is performing with regards to keyword ranking.

You can then use this data to run PPC campaigns to target keywords they are appearing for that you may not be.

Ensuring all the keywords competitors are indexed for are found in your listing too maximizes your opportunity of being found by Amazon customers.

Better still, by targeting the same keywords your competitor’s product listing is positioning for, but potentially not appearing on the first page for you can generate more traffic and make more sales.

How much does Helium 10 Cerebro cost?

Cerebro’s reverse ASIN functionality comes as part of the full Helium 10 suite of tools which can be accessed for just $39/month on the Starter plan.

Whilst there are free tools available, you will quickly find the limitations they have and when put to full use, Cerebro alone is well worth the subscription cost.

For active sellers, you will quickly find a lot of value in either the Diamond Plan at $99/month or the Platinum Plan at $279/month.

Each plan upgrade gives access to more tools, more uses of each tool, and a host of new features.

The good news is that we secured you a big discount! Use code BBU10 to save 10% for LIFE! Or use code BBU20 to save 20% for 6 months.

So what are you waiting for? Get started with Helium 10 today and find the perfect keywords to optimize your product listing and PPC campaigns so you’re as visible as possible in search results!


Dominate Amazon with industry-leading tools

Out-smart, out-rank and out-sell your competition on Amazon with Helium 10. Save 20% with code BBU20.


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