Having a successful Amazon FBA business, or any eCommerce business for that matter, takes hard work and dedication.

Not only do you have to find products to sell and build a store, but you also need to keep track of your inventory, optimize listings, and track your sales and profits.

Fortunately, there are plenty of Amazon FBA tools out there to help Amazon sellers with all of these tasks and two of the best tools include Helium 10 and Keepa.

Both of these Amazon FBA tools offer a variety of features that can be helpful for sellers, but they also have some key differences.

In this article, let’s take a closer look at Helium 10 and Keepa to help you decide which tool is right for you.

In a hurry and want a quick summary?

Here’s our Helium 10 vs Keepa verdict at a glance:

helium 10
  • Best For: Private label sellers
  • Standout Feature: 30+ tools covering every Amazon seller need
  • Pricing: From $39/month
  • Offer: Save 10% for life


  • Suite of 30+ tools
  • Fast and reliable software
  • Great value for money for active sellers
  • Vast amount of training available
  • Full suite is expensive for new sellers
  • Large user base means risk of finding similar products
  • Best For: Resellers
  • Standout Feature: Price history charts
  • Pricing: Free
  • Offer: Free tool


  • Extensive free plan
  • Low-cost paid plan
  • Ideal for arbitrage and wholesale
  • Limited functionality in comparison to tool suites

And the winner is… Helium 10.

Keepa is a great free tool, but overall Helium 10 is the best value for money for most growing Amazon sellers.

Want a deeper dive into the differences between the two tools? Let’s get into it.


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Pricing plans comparison: Helium 10 vs Keepa

When it comes to pricing, Helium 10 has a few different subscription plans that start at $29 per month and go up to $399 per month.

On the other hand, Keepa offers a subscription plan at €19/month (approx $19.50/month).

So while Helium 10 is more expensive than Keepa, it also offers a lot more features that can be useful in the different areas of the business that can generate more sales and mean more profits for the company.

If you’re just starting out, Keepa’s lower price point might be a better option for you. But if you’re looking for a more comprehensive toolset, Helium 10’s higher price point might be worth it.

Both tools offer a free version so you can try creating a free account before you commit to a paid subscription.

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Features comparison: Helium 10 vs Keepa

Helium 10

Helium 10 is an all-in-one solution tool that can be integrated with your Amazon Seller account offering a wide range of features. Some of its most popular features include:

  • Product research tools: Helium 10 offers a Chrome extension with X-Ray product analysisBlack Box, and Trendster to help you find profitable products
  • Listing optimization tools: Helps you create listings in your Amazon Seller Central account that are optimized. This includes your listing title, bullet points, description, and more
  • Keyword research tools: Find the best keywords or profitable keywords to target to increase sales
  • Inventory management: Helps you manage your business using an advanced inventory management tool that includes a stock level checker to keep track of your stock levels including lost or damaged inventory allowing you to save money on automatic FBA fee calculation
  • Refund management: Through Helium 10’s Refund Genie, you can automatically request refunds for lost or damaged inventory
  • Alerts and notifications: Provides notifications for negative feedback and reviews, as well as hijacker alerts to help you stay on top of your business
  • Competitor Research: Provides insights on competing products including their keyword strategy, prices, and more
  • Marketing: Includes Adtomic – an Amazon PPC optimization tool to help you make the most from your Amazon PPC campaigns
  • Business Dashboard: Gives you an overview of your business with key metrics and valuable insights to help you make informed decisions


Keepa is an Amazon FBA professional tool that provides Amazon sellers with valuable insights for over 2500 million Amazon products

  • Price tracker: Allows you to see price history and track product prices for the ones on your wish list
  • Sales rank tracker: Lets you see how a product is selling over time in relation to product availability on Amazon
  • Lowest historical price tracker: Gives you a product’s historical data for tracking prices to identify trends and see how product prices have changed over time
  • Product price drop alerts: Notifies you on deals so that you’re notified when a product reaches the desired price
  • Sales rank tracking: Lets you see sales history or how a product is selling over time for not only Amazon but other websites also like eBay and Walmart.

In this comparison, we can clearly see that Helium 10’s Amazon tools offer a more comprehensive set of features than Keepa’s.

All of Helium 10’s features can be helpful for Amazon FBA sellers to help them manage their business in different areas like operations, marketing, and management, and can be useful whether you’re just starting out or looking at scaling your business.

On the other hand, Keepa’s features are mainly focused on the product research stage which aims at providing Amazon sellers with an in-depth analysis on products and can be extremely helpful if you’re doing product pricing and demand analysis.

Browser extension comparison: Helium 10 vs Keepa

Helium 10 and Keepa have one thing in common: they both provide a browser extension.

This application allows you to see valuable data about products and sellers while you’re browsing on Amazon.

Helium 10’s browser extension can only be used with Google Chrome and it provides you data on:

  • Estimated monthly sales volume
  • Average number of reviews per month
  • Average price
  • Category the product is listed in
  • Estimated fees and revenue
  • Number of sellers
  • Buy box

In contrast, Keepa’s browser extension can be used on different browsers such as Firefox, Safari, Chrome, and Opera when using desktop. Keepa allows you to track:

  • Prices of products over time through price tracker so that you can view the lowest price for a specific item
  • Number of sellers for a product
  • Amazon sales rank over time
  • Buy box

From the comparison above, we can see that both Helium 10 and Keepa’s Chrome extensions are useful in their own ways.

While Helium 10’s extension is able to provide helpful data for product research, Keepa’s browser extension provides more in-depth data which can be helpful for serious sellers who want to determine the optimal price for their product.

Ease of use for Amazon Sellers: Helium 10 vs Keepa

In general, Helium 10 is a more comprehensive tool with more features than Keepa. As a result, it can be a bit more complicated to use and might take some time to learn and get used to.

Keepa, on the other hand, has a simpler interface and might be a better option for those just starting out.

Pros and Cons: Helium 10 vs Keepa

Helium 10


  • More comprehensive toolset with more features: With the wide array of tools that Helium 10 offers, it’s able to help out sellers with nearly every step of the Amazon selling process from finding profitable products, optimizing product listings, managing the operations, and scaling your Amazon business.
  • FBA fees calculator: Helium 10’s FBA fees calculator is one of the most accurate on the market and can be extremely helpful for those who are looking to find out the fees associated with selling their products on Amazon.
  • Has a wide range of integrations: Helium 10 integrates with other eCommerce platforms, not only Amazon platform but also Walmart making it a good choice for those selling on multiple channels.


  • Can be more expensive: Helium 10’s basic plan starts at $29 per month, but to get the most value a diamond plan is recommended at a cost of $99 per month. This can be more expensive than other tools and as such is more suited to serious sellers looking for quick growth.
  • More features can be overwhelming: Helium 10’s comprehensive toolset can be overwhelming for new sellers, and it may take some time to learn how to use all of the features



  • Cheaper plans: Keepa’s plans start at $19.50 per month, which is cheaper than Helium 10’s plans
  • Focuses on pricing and sales data: The only tool focused primarily on helping sellers track sales and price history for products on Amazon
  • Offers a free browser extension: The Keepa browser extension is available for free with some limited features but it can be helpful for those who are just starting out
  • Simple interface: Keepa has a simpler interface than Helium 10


  • Features are more limited: Keepa’s tools are more limited in scope when compared to Helium 10, which offers a wider range of features. This means that Keepa may not be able to help with as many aspects of the Amazon selling process like keyword ranking, product research, or optimizing Amazon PPC campaigns.
  • Data can be overwhelming: Keepa’s tools focus on providing a lot of data points, which can be overwhelming for some users. This is in contrast to Helium 10’s tools, which provide more targeted data that is easier to digest.

Which tool is right for your Amazon business: Helium 10 or Keepa?

So, which is better for your Amazon business? Helium 10 or Keepa?

The answer to this question depends on your needs as an Amazon seller, and the business model you operate.

If you’re looking for a more comprehensive toolset with more features, Helium 10 is the better option. However, if you’re just starting out and you need a simpler interface, Keepa may be a better fit.

If you’re building a private label brand on Amazon, Helium 10 is most certainly the way to go.

Our Pick

Helium 10 offers a more comprehensive tool suite that will help you grow a bigger Amazon business faster. It offers almost all the features Keepa offers but also includes a host of other valuable tools.

However, if you’re starting out with wholesale or arbitrage then Keepa is a great option to help analyse potential sourcing options.

These Amazon Seller tools are both great. Just remember that whichever tool you decide to try, be sure to take advantage of the free plan that both Helium 10 and Keepa offer.

This allows you to see which one is right for you before you go with the paid version.

At the end of the day, the best Amazon seller tools are the ones that help you run your Amazon business the way YOU want.

Building your Amazon empire takes time and effort. These, together with the right tools and the right people with you on your journey will make the process a lot easier and fun!

Join us inside Brand Builder University so you can take advantage of all the resources we have to help you grow your Amazon business!

MORE: The latest Helium 10 coupon codes

Karizza Camus


Karizza Camus
Karizza has been part of the BBU team for several years having excelled in an operations role and now using her experience to help create content for our community. She is detail-oriented and loves to help make complex tasks clear.
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