If you’re an Amazon seller, then you’ll know just how important keyword research is for your success.
And to find the best keywords, you need to use the best tools. Enter Helium 10 Magnet.
Helium 10 Magnet is the ultimate Amazon keyword research tool. It can help you find the best starter list of keywords for your product listing and PPC campaigns.
In this article, we’ll explain the tool and show you how you can use it to increase your Amazon sales.
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What is Helium 10 Magnet?
Helium 10 Magnet is an Amazon keyword research tool that uses a seed keyword to find a wide range of related keyword ideas. It helps Amazon sellers create product listings that are often found in search results.
By including more relevant keywords with a higher search volume than your top competitors, you give your products the best chance possible of being found on Amazon.
How to use Magnet to find relevant keywords
The beauty of a tool like Helium 10 Magnet is the time it will save you.
Rather than spending days upon days finding keywords to create the perfect keyword list, you can use Helium 10 Magnet for a quick 15-30-minute session to find all the keywords you will need to out-rank and out-sell competing products.
Here’s how:
1. Open Magnet and enter your seed keyword
A seed keyword – sometimes called a root keyword – is the main keyword with which you would describe your product.
Some products will have multiple seed keywords. For instance, a yoga mat could also be said to have the seed keyword of an exercise mat or pilates mat.
You should opt for a root keyword that is both general enough to produce a good number of results and specific enough that your Amazon keyword research will be accurate.
So, in this example, we’ll use ‘yoga mat’.
2. Analyze the results
Magnet will provide a summary with the following information:
- Search Volume: The estimated number of searches per month this specific keyword attracts on Amazon
- Magnet IQ Score: A score based on the estimated search volume vs competing products. The higher the Magnet IQ Score score the better as it suggests a higher demand with fewer competing products.
- CPR: The estimated number of units that need to be sold following a search of this keyword in order to rank on the top half of page one for this specific keyword.
The Magnet tool will also give some information on keyword distribution.
It will show:
- Total Keywords: The number of keywords related to the root keyword
- Organic Keywords: How many of the keywords are sourced from organic search results
- Smart Complete: Keywords that appear in the auto-complete function in the Amazon search bar
- Amazon Recommended: Keywords that Amazon recommends when starting PPC campaigns
Finally, the summary will show a neat Word Frequency widget showing the word count of each word in the results to see which words are used most.
3. Filter by metrics
Next, you can filter the keyword research results by various metrics to fine-tune your list and narrow it down to the best keywords for your title, bullet points, and description.
An advanced tip for those looking to filter the search results further and create a list of highly relevant and important keywords is to combine the use of Magnet with Helium 10’s other keyword tool, Cerebro.
4. Export for optimization
Finally, now that you have your list of search terms, you can export them into a spreadsheet or Helium 10’s keyword processing tool, Frankenstein, to remove duplicates and continue the listing optimization process.
While finding the most relevant keywords is critical when creating a listing, it’s also a good practice to look at keyword opportunities when conducting initial product research.
Serious sellers look for low-competition search term opportunities alongside product ideas to reverse engineer actual customer demand on the Amazon platform.
Being found in the Amazon search results is the key to a successful Amazon business, and Magnet is a great solution for helping with just that.
You can now also use Magnet to carry out keyword research for the Walmart platform.
Is Helium 10 keyword search volume accurate?
While Helium 10’s data is estimated, we have found the search volume data to be relatively accurate compared to the impressions data found inside our Amazon PPC reports.
Whilst it is impossible to get an exact comparison with this method, our studies have shown that Helium 10’s estimates can be confidently used as a guide.
How much does Helium 10 Magnet cost?
If you’d like to test the waters with Helium 10, you can sign up for free and take a look around.
You’ll soon discover that it is a tool that will provide a significant return on investment.
The starter plan is just $39/month and includes access to Magnet, albeit for a limited number of searches each month.
If you’re looking to step things up a gear and utilize the full suite of tools to drive more sales and grow a more profitable business, then you can take advantage of the platinum plan ($99/month) or diamond plan $249/month.
Is Helium 10 Magnet the best Amazon keyword research tool?
Helium 10 Magnet will help you find the best keywords for your Amazon listing as quickly as possible.
So not only will you likely find better keywords than without Magnet, but you’ll also save a huge amount of time.
Growing an Amazon business takes a lot of time and energy up front, but by investing in tools like Helium 10, you can optimize many processes and let software do most of the heavy lifting for you.
Magnet can do plenty of that heavy listing by locating keywords that will allow you to rank higher on the first page and make more sales on the Amazon market, and as such, it comes highly recommended.
Like the sound of Magnet, but want to learn more about the other tools in the Helium 10 suite? We’ve got you covered! Read our ultimate guide to Helium 10 here.
