Launch Profitable Products, Build A Brand That Lasts

Learn how to sell on Amazon with success, build a brand you're proud of and create a life you love.

Access an ever-growing library of expert-taught courses, dedicated coaching from active practitioners, and a supportive community of brand builders.

Join BBU Today


Trusted By Over 350 Members.

From feeling stuck to seeing what's possible. From almost giving up to life-changing businesses. These are the Brand Builder alumni and this is their story.


I have loved the last six months. There's always a leap of faith when you part with money to a complete stranger, but I've got back in spades what I handed over. It's not just the (very!) frequent contact, but also the community that has been built around BBU... I can't wait for the rest of the entrepreneurial journey.

~ Peter K.

Like some people I have a bit of a fear of the unknown and didn't want to part with money without understanding what I was getting into. Ben offered both professional advice and reassurance at every junction. I'm now proud to be part of the Brand Builder University, a growing and wonderful community whose support and encouragement has been fantastic.

~ Fergal F.

There are many people selling so called Amazon courses online. I looked at a lot of them and felt uneasy parting with my hard earned cash before I found Ben on YouTube. BBU is so much more than an Amazon course, it is a blueprint to building a successful business brand. Ben is infectious in the way that he motivates and is genuinely wanting you to succeed in building a brand.

~ Darren B.

What you get in not only great content from the course but also ongoing support not only from the team but also from the awesome Facebook community is just so helpful! I fully recommend the Brand Builder University!

~ Marlena A.

Ben and the team surrounding him are truly superb! They provide genuine, up to date content on the Amazon world and guidance on the real gemstone in this industry... building an actual real brand and not just instruction on how to play the Amazon game!

~ Danny J.

If you want to invest in yourself, invest in Ben. He will guide, coach and support you all the way. Can’t wait to continue the journey through the Brand Builder University and stop trading my time for money.

~ Kevan M.

Meet Ben.

I've Been Exactly Where You Are.


Tired of exchanging time for money. Like time was running through my fingers... watching the weeks, months, and years slip away as my kids began to grow up - so freakin’ fast. Wanting to do more of what matters in life... More time making memories. More time giving back. More time ‘being’ instead of just ‘doing’.

With no idea where to start. With none of the skills required or experience gained in order to grow something I was proud of. Worried about the risk. About what my friends & family would say, and only a small budget to start with.

And no idea who to trust. In a sea of ‘professors’, it was so hard to find a practitioner. Someone actually doing what they were teaching. High-priced, low-value courses requiring a big upfront investment with no guarantee of ongoing support.

Something had to give. In 2015 I launched my first project. The social media post went up (see pic πŸ‘€), and a deep breath was taken. I quickly learnt how much I needed to learn. The real journey, I discovered, was the brand builder, not just the brand.

The first project wasn't scalable and got paused, but the journey had only just begun. Fast forward, having generated approaching 7-figures in online sales since that first tentative post, we’ve also helped hundreds of other normal everyday people launch profitable products, grow long-lasting brands, and create a better future.

So we built this for you. Brand Builder University has been painstakingly developed to give you the teaching, tools, and support I dreamt of in 2015. A strategic roadmap to join the online retail revolution and wrestle your time back from the grip of money.

Purposefully Designed, Unique In Every Way.

10 things they love about BBU.

Access An Ever-Growing Library Of Courses

You’re just seconds away from an entire range of on-demand courses carefully designed to help you take your next step. Structured in chronological roadmaps so you know what to do and when to do it. Courses are updated weekly and new courses continue to be added regularly - no increased payments, just increased value.

Our flagship course The BBU Accelerator will teach you the A-Z of joining the online retail revolution by selling on Amazon, whilst our other courses continue to guide you along the path of developing new skills so you can launch product after product and build a brand that lasts.

Click here to take a behind the scenes tour of everything included in your training library →

Access The Library

Forever growing, forever yours.

Lifetime access to our ever-growing library, including...

The BBU Accelerator

The 8-Stage journey from private label beginner to future-proof brand owner. Learn the art of building a brand your customers love and that creates freedom in your life.

PPC Masters

A comprehensive training program designed to equip you to increase profits, decrease overwhelm and future-proof your Amazon sales by mastering PPC.

Outsourcing Masters

A step-by-step process for hiring your first team members, growing your capacity and freeing you up to work 'on' the business, not just 'in' the business.

Amazon Masters: Global Expansion

Learn keys for expansion into the ever-growing number of Amazon marketplaces across the world and maximize the opportunities for global eCommerce.

Built To Sell

The best time to learn how to get out is when you get in. Set up your business the right way and build and asset that can generate true lifetime wealth.

and coming soon...

πŸ’° Cashflow Crash Course

πŸ›’ Scaling On Shopify

πŸ“± Social Media Marketing

...and much more.

Learn From Leading Brand Builders & Industry Experts

Inside Brand Builder University you’ll learn from a diverse range of industry experts. Each of our expert faculty is the go-to authority in their field, renown for delivering proven and actionable strategies giving you the confidence you’re learning from the best practitioners in every area.

You’ll hear from Troy Johnston of Seller Tools about launching on Amazon, Daniel Little from LinkMyBooks on managing finances for growth, sourcing expert Jing Zhu on how to create successful products, and many, many more.

Learn From The Experts

Receive Weekly Access All Areas Coaching

Step behind the scenes of the brands we are actively building to learn from our real-time breakthroughs and challenges. Watch and learn as we build, so you can practically apply everything you’re learning in your own business. 

When building a brand that lasts, information alone is not enough. eCommerce is a fast-moving industry and inside BBU’s ‘Office Hours’ calls you’ll have space to ask questions directly to Ben & the team.

You’ll create personalised strategic plans for your growing business, ensuring you’re using strategies that work now, not 6 months ago.

Access Weekly Coaching

Join The Purposeful & Supportive Community

Real-time networking and support from hundreds of other brand builders on a shared pursuit of creating profitable brands, producing a generous income not constrained by the number of hours exchanged.  

You’ll receive advice and support from our team of alumni coaches - BBU graduates now each running their own successful businesses and dedicated to giving back to help you succeed.

You’ll also enjoy community initiatives such as our monthly book club where we study a book on the topic of entrepreneurship and brand building over the month, then come together to discuss our key takeaways.

Join The Community

Unlock A Treasure-Trove of Proven Resources & Vetted Services

The goal is more time, not more work. Why spend a lot of time just to save a little bit of money? Instead, invest in your future and equip yourself with a vast range of proven templates, checklists, roadmaps, spreadsheets, tools and more inside the Brand Builder Vault. 

Need to write some emails or ads? Plug and play our templates. Need a service-provider? Access our network of vetted contacts. Need to run some numbers? Fire up one of our custom made spreadsheets. The leg-work has been done for you, so you can focus on increasing revenue at every turn.

Unlock The Vault

Enjoy 24/7 Support With The BBU Knowledge Base

Much thought has gone into the usability of the BBU platform and as such we have created an entire searchable knowledge base so you can find what you need, when you need it. Each critical task documented for you so you can follow along step-by-step and avoid unnecessary overwhelm induced by navigating these challenges alone. 

In addition, with each video lesson featuring accurate transcriptions, gone are the days of watching through videos to find one shred of information. Simply search the word or phrase you are looking for and up comes a range of accurate results. Still can’t find what you need? Ben & our support team are just one click away with our convenient on-site support widget.

Access The Knowledge Base

Become A Member of The VIB Club

Want more motivation to succeed or some targets to shoot for? Welcome to the VIB Club. VIB stands for a Verified Impactful Brand. Inside BBU you’ll learn exactly how to build an impactful brand - one that is purposeful, profitable, and scalable

When you do, we want to celebrate with you. Reward thresholds start at your first 5 figures of revenue and include your own personalised plaque and gift box. Next stop, 6 and 7 figure awards featuring productivity improving resources all the way up to a home (or nomad!) office fit out.

Start Your VIB Journey

Real People, Real Results.


“I followed your process… now we’re making £10k-£30k per month”

Joanna joined Brand Builder University looking to make a separation between her time and her income. Having "traded time for money for far too long", she set out to build a brand by launching products on Amazon. 

Her first product showed her the immense possibility of online retail, and was a catalyst towards going all in and ultimately creating a business that began to generate up to £30k/month within 12 months. Watch the short case study to learn more.

Join Joanna Inside BBU
Inspired? Start Your Journey

Everything You Need To Build A Multi-Channel Brand That Lasts

Our goal is to equip you to build a business that doesn’t just facilitate a dopamine hit or two as your first sales come in. That isn’t just a six-month side hustle. That doesn’t leave you at the mercy of one website, policy, algorithm, or economic shift.

Instead, we’ll teach you all you need to grow a long-lasting, secure brand that launches on Amazon, but also builds up a range of other traffic sources - including a heavy focus on creating assets you control such as your own website. You’ll build something that has the potential to both pay you in the present as cashflow, but also in the future as an asset you can sell.

Start Building Today


Do Not Buy This.

Invest in it. The frameworks, strategies, and insight you will learn require you to show up and put in the work. It will take more than money to make this happen. 

We can’t guarantee overnight success (because let’s be real - there’s no such thing). What we can promise you is your investment in Brand Builder University will save you more time, money, mistakes, and frustrations in the long run

You can’t pay someone to run on a treadmill for you, but a good trainer will keep you from getting hurt. The material we share in each lesson, module, and course took us years of bumpy roads, falls, failures, and expensive mistakes to learn. This is exactly what we want you to avoid.

It’s time to build a brand that lasts and create a future you love.

Access the resources and support you need today to launch profitable products, maximise the Amazon-fuelled online retail opportunity, and start creating a separation between how you spend your time and how you make your money.


Invest In Full


One Time Payment

  • Instant & lifetime access to full training library
  • Expert-taught continually updated courses
  • Weekly 'access all areas' coaching calls
  • Supportive BBU community
  • Access the Brand Builder Vault
  • 24/7 Knowledge Base
  • Backed by 30-day guarantee

Split The Cost


3x Monthly Payments

  • Instant & lifetime access to full training library
  • Expert-taught continually updated courses
  • Weekly 'access all areas' coaching calls
  • Supportive BBU community
  • Access the Brand Builder Vault
  • 24/7 Knowledge Base
  • Backed by 30-day guarantee

Prefer to pay in USD? Click here for the invest-in-full option, or click here for the 3x instalment option.

Everything we promise or your money back. 

We are so confident that you will not only be blown away by the quality of the content, but also encouraged by our community and supported by our coaches that we are willing to stand behind Brand Builder University and offer a completely hassle-free money back guarantee. 

If at any time in your first 30 days inside the program you are unhappy with your purchase, please contact us at [email protected] and we will process your refund. No strings attached.

Take The Challenge

Frequently Asked Questions.


Still Got Questions? Get In Touch.

We totally get it, it's a big decision! Just reach out by clicking the bubble in the bottom right corner.

We're just a click away! πŸ™‚