Looking for the latest and best Helium 10 coupon code? You’re in the right place!
At Brand Builder University we’re a proud partner with Helium 10 – one of the best Amazon seller tools in the industry.
Thanks to this powerful partnership, our community gets access to some exciting deals and discounts.
In this guide we’ll give you a quick snapshot of the best Helium 10 discount available right now, and how to access it.
Dominate Amazon with industry-leading tools
Out-smart, out-rank and out-sell your competition on Amazon with Helium 10. Save 20% with code BBU20.
Best Helium 10 coupon codes right now
Want to dive straight in? Here are the best Helium 10 discount codes that are verified and working right now:
Save 10% For Life
Use Code
BBU10
Save 20% For 6 Months
Use Code
BBU20
How to activate Helium 10 discount codes
To use your Helium 10 discount code and apply your savings, follow these quick steps:
- Head to Helium 10
- Click either the 10% or 20% offer:
3. Create your account by completing your contact and payment details:
And voila! You’ve just secured the best Helium 10 discount available!
The Platinum plan is the default option, but if you want to upgrade to Diamond, just scroll to the plan selection area and toggle to ‘Diamond’:
Used one of our codes and joined BBU Pro? We’ll reimburse your first month with Helium 10!
Helium 10 pricing plans
There are a number of different pricing plan options available to you depending on your Amazon business’ size and requirements.
Let’s take a quick look at each so you can make the best decision for your business.
Helium 10 pricing plans at a glance
Here’s a quick look at your monthly subscription options with and without a discount code:
| Plan | Price | Discount (BBU10) |
| Free Plan | Free | Free |
| Starter Plan | $39/mo | No discount |
| Platinum Plan | $99/mo | $90/mo |
| Diamond Plan | $279/mo | $252/mo |
And here are your options when it comes to discounted annual plans:
| Plan | Price | Discount (BBU10) |
| Free Plan | Free | Free |
| Starter Plan | $348/yr ($29/mo) | $324/yr ($27/mo) |
| Platinum Plan | $948/yr ($79/mo) | $864/yr ($72/mo) |
| Diamond Plan | $2,748/yr ($229/mo) | $2,484/yr ($207/mo) |
The 20% discount code will not work for the annual plans, but the 10% discount code will.
Want a closer look at each of the Helium 10 pricing plans? Coming right up!
The free plan
The free Helium 10 plan gives a small, limited number of uses for each tool in case you want to test things before diving into a paid plan.
The usage limits are relatively and you’ll quickly find yourself wanting to upgrade to one of the paid plans.
The Starter plan
The Helium 10 Starter plan costs $39/month before any discount and gives you base-level access to some tools and training and is enough for brand-new sellers.
You’ll miss out on a few tools with this plan, with the main one being Follow-Up – a tool that allows you to automate review requests.
But it can be a good place to start if you are on a limited budget.
The Platinum plan
The Helium 10 Platinum plan is our most recommended plan and gives you the most ‘bang for buck’.
It costs $99/month before any discount and gives you access to pretty much everything you need to grow to 6 figures per month on Amazon.
It includes Follow-Up and gives a wider range of access to most tools.
The limitations are that you only get limited access to the PPC tool Adtomic, and it doesn’t include access to some of the more advanced features like Portals.
The Diamond plan
The Helium 10 Diamond plan costs $279/month before any discount and gives full access to all tools and also offers additional perks like up to 5 additional users and 5 connected Amazon accounts.
Helium 10 Add-ons
If you want to access the high-level functionality of Helium 10’s most advanced tools there are some additional Add-ons you can take advantage of.
- Adtomic is an AI-powered PPC tool that can be added to your plan for $199/month before any Helium 10 coupon codes
- Market Tracker 360 is a high-level competitor intelligence tool built for enterprise-level brands and can be added to your plan for $500/month before any discount coupon
- Elite is a mastermind group for top-tier sellers and can be added to your plan for $399/month before any coupon codes
Dominate Amazon with industry-leading tools
Out-smart, out-rank and out-sell your competition on Amazon with Helium 10. Save 20% with code BBU20.
Key Helium 10 features
When using your Helium 10 discount code, you’ll get access to an ever-growing suite of best-in-class Amazon seller tools.
Here’s a quick rundown of all the best features:
Product research tools
The most important skill a successful Amazon seller needs to master is that of product research.
Thankfully Helium 10 has some great tools to help you do just that.
1. Black Box
Black Box is one of the original tools to come from the Helium 10 suite.
Using Black Box is simple: punch in the criteria of products you’re looking to research, and then Black Box will search the entire Amazon database for product ideas that match the filters.
You can search by pretty much any metric you can imagine, but the core metrics include the monthly revenue a product is generating, the number of reviews a product has, and the overall star rating of the product.
If you’re looking to supercharge your product research with Helium 10, try the ‘Keywords’ tab.
This won’t just analyze isolated products that could be anomalies, but will instead assess all products within the search results for particular keywords giving you a quick scope of an entire market making it a powerful niche research tool.
2. Trendster
Helium 10’s Trendster tool allows you to check the historical selling price and BSR of a product (BSR = Best Seller’s Rank – a number that reflects how well the product is selling, the lower the number the better it is selling).
This helps you understand if it is a seasonal product, or is just selling a high volume due to a steep discount.
Within Trendster you can also enter keywords to see Google Trends data which helps you understand if this potential product could be a fad. Ideally, you’re looking for a nice even line or a gradually increasing line over time.
Chrome extension features
Another asset in your product research journey is the Helium 10 Chrome extension.
The extension can be easily installed in your Chrome browser and is ready to be fired up any time you are browsing Amazon listings while doing product research.
These are the three features you’ll use most often:
1. The X-Ray Tool
Use the Helium 10 X-Ray tool on any search results page to quickly analyze the demand and competition of an entire market.
You’ll see revenue data, average price data, review levels, and other high-level data to help you assess product ideas.
2. The Profitability Calculator
Another huge time-saver, the profitability checker gives you a quick view of the key numbers for a product to calculate its potential profit margins.
Selling price, size, and weight data are all pulled from the Amazon listing to give you a full assessment of the different costs including Amazon fees.
3. The Review Insights Tool
You can use this tool as a review downloader to analyze the reviews of your soon-to-be competitors – especially the negative reviews.
By understanding the frustrations customers have had with existing products, you’ll be able to quickly create a long list of ways to differentiate your product and stand out from the crowd – an essential aspect of success on Amazon.
Keyword research tools
To succeed on Amazon you’ve got to do everything in your power to appear high in search results for relevant keywords.
That all starts with effective keyword research, and Helium 10 gives us two primary tools for this:
1. Magnet
Helium 10’s Magnet tool is the fastest and easiest way to carry out keyword research for your product.
Simply enter the main relevant keyword you would use to describe the product, select the right marketplace, and start the process.
You can sort the output list by search volume to sort by the most used (and therefore most important) keyword ideas.
This gives you a quick list of ideas to start using. For a more detailed output, combine this process with keyword research tool number 2.
2. Cerebro
Helium 10’s Cerebro tool is what is known as a reverse ASIN lookup tool, sometimes called a reverse product lookup.
It’s an incredibly powerful tool when used right.
The best way of using it is to first search the main seed keyword that best describes the product you’re doing research for, then load up the Chrome Extension and run X-Ray.
Next, select up to 10 of the most relevant and best-selling competitors and click ‘Run keyword search’ which will open up a 10 ASIN search in Cerebro.
Finally, open up the advanced filters and find one called Ranking Competitors, then set the minimum to 7, 8, or 9 (the higher the number the fewer the keywords, but also the more relevant).
This gives you a complete list of the most highly relevant keywords to include in your listing optimization.
Listing optimization tools
Your Amazon listing is prime digital real estate you can use to showcase your product and turn browsers into buyers.
Helium 10 once again comes in strong with a range of listing optimization tools:
1. Frankenstein
Frankenstein is your keyword processor.
It’s where you can take all the keywords you’ve found in your research to organize and de-duplicate ready to be used in your listing.
The great thing about Frankenstein is that you can easily import keywords straight from Magnet or Cerebro, and then export the organized results into Listing Builder.
2. Listing Builder
Once you have a finalized master keyword list, importing them into Listing Builder helps you write an Amazon listing that has as much keyword coverage as possible.
This helps drive more organic ranking on Amazon which of course leads to more sales.
Using this tool alone can give you a massive return on your Helium 10 investment!
3. Index Checker
When your product is indexed on Amazon for certain keywords, it means that it can be found in search results when people search for it.
Sometimes there can be errors with your listing that stop this from happening.
This is very rare, but running the Index Checker is a good final step to check you’re appearing for important keywords before running a launch campaign.
4. Listing Analyzer
Once you’ve finished your listing then the Listing Analyzer is the perfect next tool.
Enter your ASIN and it will assess your product detail page against best practice principles like title length, image size, and review count.
This will show you what are the key aspects you need to be working on inside your Amazon FBA business to grow your traffic and grow your sales.
5. Audience
With Helium 10’s Audience tool, you can use the intuitive Poll Builder to set up a real-life split test in minutes and get direct input from Amazon shoppers to help you make data-driven decisions with your listing optimization.
Dominate Amazon with industry-leading tools
Out-smart, out-rank and out-sell your competition on Amazon with Helium 10. Save 20% with code BBU20.
Marketing tools
Once you’ve created your listing, it’s time to get some traffic to it!
Helium 10 has two great tools for this:
1. Adtomic
Adtomic is Helium 10’s PPC automation tool that helps you create, organize, and optimize Amazon PPC campaigns.
Its rule automations can save you countless hours per month and is a solid investment for sellers generating good revenue from their stores.
2. Portals
Portals is a landing page builder by Helium 10.
This is useful for driving external traffic through Facebook or Google ads.
You can send traffic to a Portals page and collect a buyer’s email address in exchange for a discount coupon which helps you grow an off-Amazon audience.
Analytics tools
Helium 10 also has all the features you’d expect from strong analytics tools.
These include:
1. Keyword Tracker
Keyword Tracker is a tool from Helium 10 that pretty much does what it says on the tin: tracks keywords.
You can supply Keyword Tracker with a list of keywords you want to track and it will continually update you with where your products rank in relation to them.
2. Market Tracker
This is a tool that will continually track products within a chosen market.
Over time your product tracker list will build significantly giving you insightful data into the monthly volume of the overall market, and your share within it.
You can use this information to study competitors with large market share and replicate their strategies to grow your own sales.
3. Profits
Finally, Profits is Helium 10’s stats dashboard that gives you real-time data on revenue, expenses, and overall profit margins.
Amazon’s business reports are notoriously complex, so having all your numbers in one place is super helpful.
Operations features
The Helium 10 suite also has a range of operations features, including:
- Follow-Up: A review request automation tool.
- Alerts: A tool that alerts you if there are any changes to your listing that you need to be aware of.
- Inventory Management: A tool that helps forecast when you need to reorder stock.
- Inventory Protector: A tool that protects your inventory from bulk-buy scams.
- Refund Genie: An Amazon reimbursement tool to help you claim back money owed due to damaged goods in an Amazon warehouse.
Learning features
Finally, Helium 10 also offers some great training courses:
- Freedom Ticket: A course that covers everything needed to get started with Amazon FBA.
- Amazon PPC Academy: A course that teaches the foundations of Amazon advertising.
- Exit Ticket: A course that teaches how to build a sellable Amazon business.
Helium 10 coupon code FAQs
Making the most of your Helium 10 discount
As you can see, the Helium 10 platform has all the tools you need to launch and scale your Amazon business.
From the foundation product research tools through to learning features like the Freedom Ticket course, there is a lot of value to be found.
Most sellers find that the Platinum plan is the best place to start providing the most value for money.
Then, as your business grows you can explore the Diamond plan to help get even more value from all the features available.
Don’t forget, you can get started in just a few clicks today.
When subscribing to Helium 10 you can use:
- Code BBU10 to save 10% for life, or…
- BBU20 to save 20% for 6 months.
👉 Head to Helium 10 now and get started!
Master eCommerce Inside BBU Pro
Get the expert-taught courses, live coaching calls, and supportive community you need to move forward with confidence and build a profitable eCommerce business.
