Do products with zero reviews make sales?

Yes, products with zero reviews can make sales. Amazon shoppers also look at product images, descriptions and ratings of similar items in the same category when deciding whether or not to purchase a product. My advice would always be to start marketing your product right out of the gate to maximize the so-called 'honeymoon period' when new products are shown some extra ranking love by Amazon.

Is it OK to ask customers to leave a review?

Yes, asking your customers to leave a review is perfectly fine - however, you should never explicitly ask for a positive review, or offer any sort of incentive for leaving a review. This is against Amazon's terms of service and can result in a suspension.

Do reviews impact a product's organic ranking?

Yes, reviews can have an impact on how well your product ranks in Amazon's search results. The more positive reviews your product has, the higher your conversion rate will likely be. This will produce more sales and boost your product ranking in Amazon's search results. However, it's not just the number of reviews that matters - how recent they are, how high the star ratings are, and if they are verified reviews are all factors that are also taken into consideration.

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