A good Amazon PPC software tool will save you a lot of time and drive strong growth in your Amazon business. 

But not every tool is right for every seller, and choosing the wrong one can actually be a net negative for your business.

So, in this guide, I’ll break down the pros and cons of the most popular Amazon PPC software tools so you can quickly and easily see which ones are best for your business.

I’ll cover each tool’s standout features and pricing while also sharing my personal experiences managing over $20,000 in monthly Amazon PPC ad spend with a range of tools.

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Best Amazon PPC tools at a glance

In a hurry? Here’s our quick reference guide on the best of the best:

scale insights
  • Best For: Optimization & automation
  • Standout Feature: Strategic objectives activating optimal rule sets in minutes
  • Pricing: From $78/month
ppc entourage
  • Best For: Flexible pricing & advanced features
  • Standout Feature: Bulk Engine tool to manage campaigns in-tool, en-masse
  • Pricing: 2.9% of ad spend
helium 10
  • Best For: Existing Helium 10 users
  • Standout Feature: Smart Templates with custom bid algorithms
  • Pricing: From $99/month
  • Best For: Large brands & agencies
  • Standout Feature: Patented AI-algorithms that optimize mass campaigns in real time
  • Pricing: From $895/month

Want more info on these—and other—tools? Let’s take a deeper dive.

1. Scale Insights

scale insights
  • Features: 5/5
  • Ease of use: 4/5
  • Support: 5/5
  • Value for money: 5/5
  • Promo: 30-day free trial; Save 10%
  • Best For: Hands-on sellers looking for advanced automation

Quick Verdict

One of the fastest-growing Amazon PPC tools for a reason. It gives sellers powerful optimization and automation features at a very attractive price point. There is a higher learning curve than some other tools, but the payoff is worth it.

Pros & Cons

  • Time-saving automation rules
  • Pre-optimized quick-start campaigns
  • Detailed reporting for granular insight
  • High-quality support and tutorials
  • 30-day free trial
  • Steep-ish initial learning curve

Scale Insights is high-quality Amazon PPC management software created by 8- and 9-figure sellers. Its performance insights, campaign creation, and automation rules can help users save a lot of time and money.

I’ve been using Scale Insights as my chosen PPC management tool for several months now, and so far, after running over 6 figures in ad spend through the software, I’m very impressed.

The user interface is not as clean and modern as some tools, which can make it seem a little daunting at first.

As someone who has been using Amazon PPC software for 5+ years, I still found it a bit overwhelming to begin with.

But, once you get to grips with the software, you realize just how powerful it is.

The software has several helpful sections, but I find myself in ‘Ads Insights’ every day and find the granular breakdown of performance very helpful.

Here’s a snapshot of some of my recent performance using the tool:

Scale insights performance overview

Scale Insights also has many features on its roadmap and an active Facebook group with regular high-level PPC discussions.

SKU-based pricing means it will be cost-efficient for many brands, but particularly for those with a low SKU count and high volume.

However, brands with high SKU counts can hand-pick SKUs for automation to keep costs down.

Standout Features

  • Algorithms: Rules are compiled into best-practice algorithms with a clear focus like bidding and keyword harvesting.
  • Strategic Objectives: Made up of a number of inter-linking algorithms that give a clear and cohesive account-wide strategy right out of the box.
  • Mass Campaigns: Quickly and easily create pre-optimized campaign structures with automation rules in place. You can also create single keyword campaigns in bulk which saves so much time on that particular strategy.

MORE: For a full, in-depth look at this PPC tool, check out our Scale Insights review.


  • 30-day free trial (no credit card needed)
  • Plans start at $78/month for 5 automated ASINs

Special offer: Save 10% with our exclusive discount

2. PPC Entourage

ppc entourage
  • Features: 5/5
  • Ease of use: 5/5
  • Support: 5/5
  • Value for money: 4.5/5
  • Promo: 7-day free trial
  • Best For: Budget-conscious sellers looking for a full PPC management solution

Quick Verdict

Carbon 6’s leading PPC tool offers everything you need in a reliable software solution. Create, optimize, and automate campaigns from right within your dashboard to avoid trips to Campaign Manager altogether.

Pros & Cons

  • Flexible pricing with no minimum charge
  • Clean, beginner-friendly user interface
  • Edit bids, budgets, and targeting within the tool
  • Developing new features regularly
  • Hands-on support from tool creators
  • High-spend accounts may find cheaper options

PPC Entourage is a PPC advertising software that offers everything you need to efficiently manage your advertising on Amazon.

It helps you save time with bulk management across campaigns with its ‘Bulk Engine’. This gives you the flexibility you need to optimize and expand campaigns quickly and easily.

You’ll be able to scale Amazon ads faster with easy-to-use automation built for growing brands looking for peak Amazon advertising performance in as little time as possible.

And you can adjust & optimize campaigns on the go with in-platform reporting.

Detailed analytics are presented inside PPC Entourage helping you quickly identify any issues and make necessary campaign adjustments.

Standout Features

  • Bulk management: The Bulk Engine tool enables you to manage campaigns en masse inside the tool and saves valuable time going in and out of Campaign Manager.
  • Advanced optimization automation: Automated keyword bidding rules are just the start with powerful rules and automations available to create highly optimized campaign flows.


  • Pay as you grow: 2.9% of ad spend with no minimum charge

3. Adtomic by Helium 10

helium 10
  • Features: 5/5
  • Ease of use: 5/5
  • Support: 4.5/5
  • Value for money: 4.5/5
  • Promo: Save 20%
  • Best For: Existing Helium 10 users looking for maximum value for money

Quick Verdict

The leading suite of Amazon seller tools includes in your subscription Adtomic, a powerful Amazon PPC automation software making the suite of tools both very useful and good value for money.

Pros & Cons

  • Modern, easy-to-use interface
  • Suite of 30+ tools keeps everything in one place
  • Detailed analytics to track performance
  • Easy to create rule automations
  • Automation features come at extra cost
  • Lots of tools means less dedicated focus on PPC

Helium 10 excels in pretty much every area it enters, and PPC tools are no different.

What started out as the ‘ADS’ tool later evolved into Adtomic with a host of additional features and improved functionality.

Adtomic comes as part of the full Helium 10 suite of tools and as such is a great value-add for existing subscribers.

But is it a solid option when assessing as a stand-alone tool? We think so.

Adtomic provides a very slick user interface and allows you to analyze PPC performance, create keyword bidding and harvesting rules, and apply rules either manually or with automation.

the helium 10 adtomic dashboard
Adtomic Dashboard

You can quickly and easily set up new Amazon PPC campaigns structured for growth and set in place rules for ongoing optimization.

The rule automation functionality is very flexible giving you complete control over campaign management and PPC optimization.

The flexibility also carries through to the actions carried out based upon given rules. You can either set them to automatically make changes or if you prefer a little more visibility you can choose to manually check each suggestion.

This is perfect when launching new products in your Amazon business as you can keep a close eye on things and ensure the suggestion algorithm is 100% accurate.

Standout Features

  • Deep-Dive Analytics: Get detailed insights into PPC performance in the Analytics section of Adtomic. Break performance down by portfolio, campaign, ad group, product, keyword, and search term to get granular, actionable reporting.
  • Smart Templates: Adtomic provides three different templates and custom bid algorithms designed to cater for a wide range of business goals and levels of campaign management experience.


  • Add-on: Add Adtomic to a Platinum ($99/mo) or Diamond ($279/mo) plan for $199/mo
  • Bundles: Adtomic is included in the Diamond/Adtomic and ‘Supercharge Your Brand’ bundles
  • Note: Any spend over $10k/month will incur an extra 2% fee.

Special offer: Save 10% for life, or 20% for 6 months.

4. Quartile

  • Features: 5/5
  • Ease of use: 4.5/5
  • Support: 5/5
  • Value for money: 4.5/5
  • Promo: Save 40%
  • Best For: Large brands spending at least $3,000/mo seeking hands-off, high-level automation

Quick Verdict

An excellent option for large brands looking to scale with automation thanks to its patented algorithms. Used by some of the largest Amazon aggregators across many brands—a big seal of approval.

Pros & Cons

  • Advanced machine learning algorithms
  • Real-time keyword optimization to increase profit
  • Hands-off, managed solution
  • Scalable across multiple channels
  • Price restricts it to $20k/mo+ revenue brands

Quartile’s Amazon PPC automation tool consists of six proprietary, machine-learning technologies that allow you to set your goals and leave the system to do the rest.

It optimizes campaigns down to the product and keyword level and allows users to blend cross-channel e-commerce marketing campaigns via one platform.

You get access to a dedicated client success manager and a team of over 300 certified professionals.

The combination of cutting-edge AI technology and high-level support teams is what keeps large aggregators like Thrasio coming back to Quartile and is a big incentive for large brands looking to scale.

Learn more about Quartile in our podcast interview here:

Standout Features

  • Algorithms: Quartile’s patented algorithms make real-time keyword adjustments around the clock to ensure your campaigns are always optimized far beyond the capabilities of a manual approach.
  • Versa: A recent addition to Quartile, Versa gives more flexibility and allows you to select your desired campaign structure rather than forcing you to use defined structures if your business requires something different.
  • Multi-Channel: Quartile has developed solutions for every major marketplace allowing you to manage advertising for search, marketplaces, and social all in one place.


  • Managed plans start at $895/month

Special offer: Save 40% for 3 months

5. Jungle Scout

jungle scout
  • Features: 4.5/5
  • Ease of use: 4.5/5
  • Support: 5/5
  • Value for money: 4.5/5
  • Promo: Save up to 35%
  • Best For: Existing Jungle Scout users looking to maximize their subscription

Quick Verdict

A combination of a high-level analytics tool within the Jungle Scout suite and its partner software solution Downstream Impact make this a good option from one of the most trusted names in the space.

Pros & Cons

  • Detailed reporting on key analytics
  • Clean, modern user interface
  • Accurate data
  • Regular updates
  • Advanced features require extra subscription

Jungle Scout has long resisted the temptation to develop its own fully-fledged Amazon PPC tool within its suite of tools.

It acquired Downstream Impact several years ago and until recently offered little in the way of PPC tools itself.

That has changed thankfully and the Jungle Scout suite now offers ‘Advertising Analytics’, a comprehensive tool that aggregates Seller Central and Campaign Manager data to help sellers evaluate PPC performance.

You can analyze advertising profitability with metrics and data visualizations at a company, ASIN, and campaign level.

Standout Features

  • High-level insights: View advertising metrics with customizable widgets and a company-wide waterfall chart to understand the profitability of your ad strategy.
  • Organized ad metrics: Analyze multiple campaign metrics on a single page with a customizable interface. Switch between multiple views like top campaigns, products, and ad groups, and pinpoint relevant keywords and search terms to integrate into your ads.

MORE: Jungle Scout Full Review


  • Suite: $49/month billed annually
  • Professional: $84/month billed annually

Special offer: save up to 35%

6. Perpetua

  • Features: 4.5/5
  • Ease of use: 4.5/5
  • Support: 5/5
  • Value for money: 4.5/5
  • Promo: Free demo
  • Best For: Medium-large brands looking to scale with advanced automation across multiple channels

Quick Verdict

A robust toolset that helps sellers automate Amazon advertising across many campaign types and formats. Trusted by a number of large PPC agencies.

Pros & Cons

  • AI bidding saves time
  • Easy to use for beginners
  • Good customer support
  • Price points restrictive for newer sellers

Perpetua has a lot of the advanced automation functionality found in more expensive tools, but with some more intermediate-friendly pricing. 

It’s not the cheapest tool so wouldn’t be the best choice for complete beginners, but is accessible to sellers generating around $5,000 per month and up

Perpetua aims to bring together everything needed to drive profitable market share growth for eCommerce brands, aiming to help you save time and money with automated campaign creation, execution, and optimization.

Since its 2022 acquisition of fellow leading Amazon PPC software company Sellics, Perpetua stands as one of the strongest names in the industry.

Standout Features

  • Goal-based optimization: Perpetua focuses on driving results through goals rather than just campaigns. This allows you to create specific goals you’re aiming to achieve (growth, profitability, brand defense, awareness), and rely on Perpetua’s ad engine to execute tactically.
  • Superhuman precision: Customizable, smart recommendations, and contextual, conversion-based bidding algorithms maximize the efficiency of your ad spend and drive profitable growth.


  • Starter: $250/month (up to $5k/mo ad spend)
  • Growth: $550/month (up to $10k/mo ad spend)
  • Pro: $550/month + % of ad spend

7. Kinetic by Viral Launch

viral launch
  • Features: 4.5/5
  • Ease of use: 4.5/5
  • Support: 4.5/5
  • Value for money: 4.5/5
  • Promo: Free trial
  • Best For: Viral Launch users looking for Amazon PPC management solutions

Quick Verdict

A good quality software that has all the automation features you would expect from a mid-range priced tool. One of the longest-standing software developers in the space that always creates quality tools.

Pros & Cons

  • Integrated research tools available
  • Pricing structure gets more efficient as you grow
  • Ability to customize automation rules
  • Great support with 1:1 setup call included
  • Expensive for new sellers
  • Less development than other tools in recent years

Kinetic is a solid tool that has all the functionality you’d expect at the price point.

It has easy-to-create rules that allow you to pick which recurring actions you want the tool to perform to keep your ads profitable.

You can tweak existing templates or create your own rules, so you know exactly what’s happening and aren’t tied to cookie-cutter setups.

You have the option to let the rules run automatically or manually approve each action; so you’re in control the whole time.

The flat rate pricing model also means there are no surprise charges and the more revenue you generate the more cost-effective the tool becomes.

Standout Features

  • Integrated research tools: Add the best keywords to your campaigns with integrated search and tracking data
  • Safety checks: Let rules run automatically or manually approve each action; you’re in control
  • Free 1-1 setup call: Get to know Kinetic and set up your first 5 automations with a trained specialist


  • $199/month. To access Kinetic you will need the ‘Pro Plus Ads’ plan. This is a flat rate regardless of ad spend so gets more efficient as you scale.

8. Teikametrics

  • Features: 4.5/5
  • Ease of use: 4.5/5
  • Support: 4.5/5
  • Value for money: 4.5/5
  • Promo: Free trial
  • Best For: Growing multi-channel brands

Quick Verdict

An AI-powered advertising platform designed to connect, optimize, and grow your business on Amazon, Walmart.com, and beyond. 

Pros & Cons

  • Multi-channel functionality includes Walmart
  • Free plan gives taster of the tool
  • Automated campaign creation & bidding workflows
  • Results-driven ad management available
  • Price point may restrict some sellers

Teikametrics aims to help take the guesswork out of selling with fully connected, multi-channel data insights. 

Its Flywheel 2.0 functionality allows you to completely automate your key advertising tasks to maximize every dollar spent on Amazon, Walmart, and the recently added Target.

The AI-powered tech is designed to do the heavy lifting so you can get back to doing what you do best in your business.

Teikametrics are one of a number of PPC management software options that offer both the software tool to users and also Amazon PPC management services allowing business owners to take a hands-off approach to Amazon advertising.

Standout Features

  • Flywheel 2.0: Flywheel AI fully optimizes your advertising funnel on Amazon & Walmart. With AI-powered and product-first campaign creation, automated targeting, and hourly bidding, every ad dollar is deployed to maximize sales and growth.
  • Single source of truth: See an aggregated view of your combined marketplace sales, advertising, inventory, and profitability performance. Track performance over time and make smarter decisions with product-level profitability data.


  • $199/month: up to $5k/mo advertising spend
  • $499/month: up to $10k/mo advertising spend
  • $499/month + 3% of ad spend: above $10k/month advertising spend

9. Sellerboard

  • Features: 4.5/5
  • Ease of use: 4.5/5
  • Support: 4/5
  • Value for money: 5/5
  • Promo: 2 month free trial
  • Best For: Budget-conscious sellers looking for entry-level functionality.

Quick Verdict

A growing suite of analytical tools at an affordable price. Its main offering is a powerful profits dashboard but also features Amazon PPC software with some automation features.

Pros & Cons

  • Very affordable software solution
  • Suite of tools for various functions
  • Accurate and detailed analytics
  • Long-standing, reliable tool
  • PPC features aren’t as advanced as other options

Sellerboard’s clear and accurate profit and loss dashboard really helps you assess the effectiveness of your ad spend quickly and easily.

It also has automated bid optimization functionality allowing you to set a target ACOS and have rules applied to keyword bids to help meet your ACOS goals.

Plus it features keyword harvesting functionality meaning your campaigns will continually be using PPC data to find and prioritize the best keywords.

Standout Features

  • Analytics: Get a closer view of your Pay Per Click KPIs for every campaign, ad group, and keyword.
  • Automation: Automate your bid optimization based on target profitability or ACOS. Harvest profitable keywords and exclude poorly-performing ones from your campaigns.


  • Standard: $15/month billed annually (up to 3,000 orders/month)
  • Professional: $23/month billed annually (up to 6,000 orders/month)
  • Business: $31/month billed annually (up to 15,000 orders/month)

10. ZonTools

  • Features: 4.5/5
  • Ease of use: 4.5/5
  • Support: 4/5
  • Value for money: 4.5/5
  • Promo: $1 trial
  • Best For: Budget-conscious sellers looking for beginner-friendly features

Quick Verdict

A good solution for new sellers or those on a budget. A flexible pricing model combined with a variety of features makes this a cost-effective option for a dedicated Amazon PPC tool.

Pros & Cons

  • Easy to use
  • Effective automation
  • Good customer support
  • Affordable pricing
  • Can be slow at times
  • Limited reporting features

ZonTools has a good mix of high-powered functionality with relatively low pricing.

It’s an Amazon PPC software that integrates with Sponsored Products, Sponsored Display, and Sponsored Brand ads.

It allows users to manage Amazon PPC inside Seller Central and also uniquely Merch by Amazon!

Standout Features

  • Bidding Engine: Automatically adjusts your target bids to maximize your sales while optimizing your spend towards your ACOS goals
  • Explorer Engine: Continually seeks out high-converting keywords, ASINs, and search terms, allowing you to grow your ad reach in a 100% automated way
  • Optimization Engine: Continually monitors campaign performance, increasing spend on high-converting keywords and ASINs while cutting spend on low performers


Prices scale with monthly ad spend, and come in 3 tiers:

  • Analyzer: From $9/month (basic analytics)
  • Masterer: From $19/month (entry-level automations)
  • Dominator: From $25/month (full suite)

The best of the rest

If you haven’t found your perfect Amazon advertising software yet, maybe one of the best of the rest will be a good fit.

11. Ad Badger

Ad Badger is a powerful Amazon PPC management solution that helps analyze, automate, and optimize your Amazon campaigns around the clock and is one of the more proven and trusted names in the Amazon PPC software space.

Check out our podcast interview with Ad Badger’s founder here:

Who is this for?

Sellers who want to use a tool with a long history in the space and solid support.

Why we like it

The Amazon ads manager tool allows users to quickly add new campaigns or keywords directly from inside Ad Badger, just like you would inside Seller Central, but twice as fast.

The keyword bid management tool will adjust keyword bids every day based on trending data to help you hit your target ACOS.

The negative keyword finder automates the process of finding negative keywords allowing to remove them from campaigns and ensure your ad spend is as efficient as possible.

The positive keyword finder will then also work on automatic keyword suggestions in the background, allowing you to continually hone in on the highest-performing keywords in your sponsored ads campaigns.


Not available. Demo needed for pricing info.

12. BidX

BidX is another Amazon PPC software tool that gives Amazon sellers, vendors, and agencies full automation of their Amazon ads.

Who is this for?

Sellers looking for Amazon PPC software to help expand into new markets with a particular focus on Europe.

Why we like it

BidX is a certified partner of Amazon as a member of its Solution Provider Network and provides a high-quality platform with a good UX design.

From keyword research to campaign creation and performance optimization, BidX covers all the main bases an Amazon seller would look for in a tool to improve Amazon PPC advertising performance.


Starts at €149/month.

13. Seller App

SellerApp helps users analyze, optimize, and automate Amazon PPC campaigns in a number of global Amazon marketplaces in addition to other useful tools that Amazon sellers will get a lot of value from.

Who is this for?

Sellers of all sizes looking for a cost-effective Amazon PPC software for running ad campaigns in multiple global marketplaces.

Why we like it

SellerApp is another suite of tools that has a PPC tool included and as such presents good value for money.

The PPC tool has all the features you’d expect from an analysis and optimization standpoint and has some automation features too.

It covers a wide range of Amazon global marketplaces so is perfect for international sellers, and includes other important tools for things like keyword research and listing optimization.  


Starts at $49/month.

14. Sellozo

Sellozo is a fully automated Amazon PPC software for sellers, brands, and agencies covering Amazon and soon Walmart.

Who is this for?

Sellers looking to expand their advertising efforts beyond Amazon onto Walmart in the future.

Why we like it

Sellozo has an automated Amazon product ads management tool that manages Amazon advertising in a way that enables you to grow your sales and profitability by lowering your ACOS.

It also offers managed services for those sellers looking to outsource the Amazon PPC process.

Sellozo’s unique Campaign Studio brings your PPC strategy to life, using a drag-and-drop interface, to allow you to visualize and adapt your approach in minutes.


Not available. Demo needed for pricing info.

15. Ignite by SellerLabs

SellerLabs is one of the longest-standing Amazon PPC management tools in the space and is a robust option for any Amazon seller looking to optimize ad campaigns.

Who is this for?

Amazon sellers looking for a tried and tested Amazon PPC software.

Why we like it

Ignite helps you build your advertising strategy and optimize your PPC ads with A.I.-powered PPC analytics.

The goal, like many of the Amazon advertising software tools mentioned, is to help you set, meet, and exceed your advertising goals with automated suggestions by machine learning algorithms.

Its long-standing position in the industry means it has stood the test of time.


Starts at $49/month.

16. Trellis

Trellis is an advanced Amazon advertising solution that takes the guesswork out of eCommerce advertising so that you can target the right customers at every stage of the shopper’s journey and grow profitably.

Who is this for?

Trellis has solutions for growing and established brands, but the pricing tiers mean this is best suited to brands spending at least $5,000 per month on Amazon Ads. It’s also a great solution for agencies and aggregators.

Why we like it

Used by leading brands like Adidas and Unilever, Trellis currently has over 2 million products managed under its advertising platform.

They also boast a vastly experienced team and the coveted Amazon Advertising Partner seal of approval, making Trellis a platform you can trust at scale and depend on in this key area of your business.


Plans start at $299/month up to $2m in annual revenue.

17. Seller.Tools

While Seller.Tools includes a PPC tool in its higher-level plans, the focus of this suite is more on advanced data-driven analytics and optimization. So it’s a great add-on for existing Seller.Tools users to automate Amazon ads, but not a tool you’d subscribe for on its own.

Who is this for?

This is the ideal solution for advanced sellers who are looking to harness the unique power of the Seller.Tools suite for Amazon advertising automation, but who would like a PPC tool included in that subscription to save on costs. 

Why we like it

The Amazon PPC tool in the Seller.Tools suite mostly focuses on automation aspects – an area the suite, in general, excels.

Users can set Amazon PPC campaigns to run with bid management automation and automatically remove any search terms that aren’t converting well.


PPC plans start at $117/month.

18. Pacvue

Pacvue bills itself as a complete software solution for eCommerce businesses allowing them to manage advertising across a range of platforms. This makes it an Amazon advertising tool more suited to large brands scaling on multiple channels, but not ideal for small to medium-sized Amazon sellers.

Who is this for?

Large brands looking to optimize advertising across multiple platforms.

Why we like it

Pacvue is part of the same parent company as Helium 10 and as such is operated by a great team who are building a great product.

The multi-channel features will be an asset for large brands looking to take an existing eCommerce operation into new marketplaces like Amazon and Walmart.

It also features support for platforms like Instacart, Criteo, and CitrusAd which few other tools are doing.


Not disclosed.

19. Profit Whales

Profit Whales combine Amazon advertising expertise and marketing practices to scale Amazon PPC advertising. More an Amazon paid ads management service than a tool, but they do have a proprietary PPC management tool.

Who is this for?

Medium to large sellers looking for a managed service.

Why we like it

Profit Whales use their Amazon PPC experience to work with you to optimize and scale your Amazon advertising campaigns.

The team is very knowledgeable and in our experience is great to work with.

They work on a wide range of advertising streams such as Amazon PPC, Amazon DSP, Google ads, and Facebook ads.


Not available. Consultation needed for quotes.

20. AdRazor

AdRazor is a new Amazon PPC optimization software that offers diverse Amazon ads management functionality at an affordable fixed fee rate with a 30-day free trial.

Who is this for?

Sellers looking to test new emerging technologies.

Why we like it

AdRazor’s flat fee plan gives you the ability to manage an unlimited number of PPC campaigns, search terms, and ASINs with daily data updates from the Amazon API.

It offers helpful color coding of ACOS data and a visual 12-month performance history for all search terms allowing you to quickly and easily optimize your Amazon PPC campaigns.


$120/month or $1200/year flat fee.

21. PPC Ninja

PPC Ninja is an Amazon Ads partner that offers Amazon PPC software along with managed services. The excel-like user interface makes it easy to get started, especially for those who have been managing PPC with search term reports.

Who is this for?

Sellers familiar with Excel who want to upgrade their Amazon PPC management functionality.

Why we like it

The PPC Ninja tool provides daily bid recommendations in your PPC dashboard, helps discover new keywords, and also helps find bleeding keywords for negative keyword optimization. 

The software automatically downloads your Search Term Reports and allows 50+ bulk operations.

It supports Sponsored Products, Sponsored Brand Ads, Sponsored Brands Video, and Sponsored Display Ads.

Finally, it works in all available Amazon markets – Europe, North America, Japan, Australia, Singapore, UAE, Brazil, Mexico, and the Netherlands.


Starts at $99/month.

Amazon PPC Software FAQs

Amazon PPC management software tools are programs developed to save users time by automating otherwise cumbersome tasks like pulling spreadsheets, applying keyword bid adjustments, and creating new Amazon advertising PPC campaigns.

We compiled this list using:

  • Personal experience: All of our reviews and roundups of the best Amazon seller tools are written by humans who’ve spent much of their eCommerce journey using and testing various software tools. We spend hours every week using and testing tools for our own businesses and this helps us form opinions on what works well.
  • Community feedback: We also source opinions from our large community of Amazon sellers and eCommerce operators to make sure there is a full range of opinions.
  • Expert insight: We regularly interview industry experts on our podcast and for our articles, and often asked what tools they are using and recommend.

Some links within our content may be affiliate links, whereby if you make a purchase after clicking we might earn a small commission at no extra cost to you. This does not affect our reviews as we only ever recommend products we know and approve of.

Most Amazon PPC software and tools will require a paid subscription to let you start managing advertising campaigns. However many offer free trials. The most generous free trial is offered by Scale Insights which includes full, unlimited access for 30 days with no credit card required. Find out more here.

Amazon advertising PPC AI is a subject that gets a lot of debate. Some will say it’s worthwhile, some will say you’re better off manually carrying out Amazon advertising bulk operations. The reality is, the AI being used by Amazon Sponsored Ads management tools is relatively simplistic using ‘if this then that’ rule-sets. For example, if ACOS hits 40%, then reduce bids by 10%. The key is the time-saving you can gain by letting AI run this to automate Amazon advertising rather than it taking up a lot of human time.

Yes, you can manage Amazon PPC campaigns without a tool. You can access search term reports in Seller Central to analyze your data and then make the necessary bid and keyword adjustments manually in Campaign Manager. However, most growing Amazon sellers find an Amazon product ads management tool speeds up their workflow helping them save time and grow PPC sales.

Of course, Amazon Ads software can help with growing sales, but succeeding with Amazon PPC is also about learning the fundamentals and staying consistent in applying them week in and week out. There are no secret hacks, just consistent good practices like listing optimization, keyword research and campaign management. If you’d like more guidance, check out our step-by-step PPC course.

What is the best Amazon advertising software?

There’s no ‘one size fits all’ solution when it comes to Amazon PPC tools, and choosing the best Amazon PPC management software option for your business very much depends on two factors:

  • Budget: Ideally, you don’t want to be spending more than 5-10% of your ad spend on a PPC optimization tool or service.
  • Goals: Are you looking for simple reporting? Advanced automations? Full account management?

Depending on the above, our best recommendations are:

  • Scale Insights (top pick) for most sellers looking for advanced rule-based automation and optimized campaign creation
  • PPC Entourage for budget-conscious sellers looking for advanced features with flexible pricing
  • Adtomic for existing Helium 10 users looking for maximum value from their subscription
  • Quartile for large brands and agencies looking for high-level automation and scalability

We hope you’ve found this review of the best Amazon PPC tools helpful in finding the best Amazon PPC software for your business.

If you have any questions, please feel free to leave a comment below.


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  1. Interesting review on a crowded market! Do you have any feedback on BQOOL’s PPC services? Or are they too new still? Thanks!

    1. Thanks Scott, hope you found it helpful. The Amazon PPC software space is certainly an increasingly competitive market! In all honesty, that’s the first I’ve heard of them so I don’t have any feedback. But I will check them out!

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