The best Amazon seller tools can help you grow a lean, mean, eCommerce machine.

But with hundreds of tools available, not all of them are worth your time or hard-earned money.

So in this article, I’ll break down the very best tools in core categories like:

  • Product research…
  • Amazon PPC…
  • Listing optimization…
  • …and nine others

I’ll include helpful reviews, comparisons, and tips gathered from over six years using more tools than my accountant dares to remember.

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The best Amazon seller tools

In a hurry? Here are our top picks at a glance:

  • Helium 10 for a complete all-in-one suite (and the best product research tool)
  • Jungle Scout for a cheaper Helium 10 alternative (and the best keyword research tool)
  • ZonGuru for innovative AI listing optimization features
  • Zoof for a modern, multi-channel Chrome extension
  • Scale Insights for cost-effective Amazon PPC automation
  • PixelMe for driving external traffic to Amazon listings
  • Sellerboard for real-time analytics
  • SoStocked for inventory management
  • SmartScout for wholesale & arbitrage
  • LinkMyBooks for accounting automation
  • Seller Investigators for Amazon reimbursements
  • 8fig for inventory financing

If you want to learn more about each of these tools—and categories—next we’ll break them down in detail.

Product research tools

A good product research tool is the first tool in an Amazon seller’s toolbox. This tool will help you research ideas, filter for key metrics like demand and competition, and analyze opportunities confidently.

Our top pick:

helium 10 icon

Helium 10

Overall

4.9

Best for

An all-in-one-suite

Starting from

$29/month

Promotion

Save 20%

The industry-leading suite of Amazon seller tools excels in product research with its Black Box tool. You can filter by product, keyword, niche, and more to find profitable products to sell on Amazon.

You can then dig deeper with Helium 10’s XRay Chrome extension to quickly analyze market data and run the Profitability Calculator to verify the profit margin and return on investment.

The combination of the different tools make Helium 10 the most comprehensive and cost-effective solution for product research on Amazon, perfectly suited to new sellers looking to find their first profitable product to sell.

  • Keywords tab: Rather than searching for single products, this feature within Black Box allows you to search for keywords that have page one results that together meet your criteria. A big time saver, and avoids random outlier products.
  • Chrome extension: Helps you quickly analyze demand and competition (X-Ray), profitability (Profitability Calculator), and areas you could potentially differentiate (Review Insights). Having these features all in one tool speeds up product research massively.

  • Fast and reliable software
  • Suite of 30+ tools keeps everything in one place
  • Great value for money for active sellers
  • Vast amount of training available
  • Full suite can be pricey for new sellers
  • Users can be over-reliant on tools and not think critically about product opportunities

  • Free plan (limited usage)
  • Starter: $29/mo billed annually
  • Platinum (Recommended): $79/mo billed annually
  • Diamond: $229/mo billed annually

Special offer: Save 10% for life, or 20% for 6 months.

Full Review
Try Helium 10

Top alternatives

  • Jungle Scout: The original product research tool. Fewer features than Helium 10 but equally as strong in the features they do have. Some cheaper annual bundle options.
  • Zoof: A newer software suite aiming to rival Helium 10 for both range and quality of features at a lower price point.
  • Exploding Topics: A trending topics tool that helps sellers identify opportunities before they become mainstream.

Read More

Keyword research tools

Keyword research tools are vital for finding the words customers are using to search for your product so you can use them in your listing and ad campaigns. A good keyword research tool will not only help find these terms but also prioritize them by search volume and relevance.

Our top pick:

jungle scout icon

Jungle Scout

Overall

4.9

Best for

Data accuracy

Starting from

$29/month

Promotion

Save 35%

Jungle Scout was the first Amazon FBA tool I ever tried when I started selling in 2017. Back then it was one of the only options, but has since faced fierce competition.

However, the competition has only helped Jungle Scout iterate and evolve into one of the standout options in a crowded market.

Its Keyword Scout tool helps you see what shoppers are really searching for on Amazon.

You can reverse-search multiple products to discover the keywords competitors are using and which keywords a product ranks for and therefore likely to be making the most money from.

Keyword Scout pulls millions of data points to show you exact and broad keyword search volumes to help find the best keywords for your listing and your PPC campaigns.

If you’re looking for the best Amazon seller tool for keyword research, look no further than Jungle Scout.

  • Data accuracy: Widely believed to have one of the most accurate sales data sets in the industry, recognized by another tool, Data Dive, moving from Helium 10 to Jungle Scout data.
  • Historical search volume: Analyze past keyword performance and trend data for up to two years to generate a full picture of a product’s seasonality and popularity over time.
  • Supplier database: Not a keyword research feature, but a standout addition to the toolset. Sellers can use this handy reverse-engineer database to quickly find competitor’s suppliers.

  • Easy-to-use interface
  • Wide range of features
  • Accurate data
  • Helpful customer support
  • Some features are only available on higher-tier plans

  • Basic: $29/mo billed annually
  • Suite: $49/mo billed annually
  • Professional: $84/mo billed annually

Special offer: Save up to 35% with bundle plans.

Full Review
Try Jungle Scout

Top alternatives

  • Cerebro: Helium 10’s reverse ASIN tool that analyzes up to 10 competitors for their most important keywords.
  • Data Dive: A fast-growing tool with advanced-level features designed to improve SEO on your Amazon listings.
  • Merchant Words: One of the first ever Amazon keyword research tools, still going strong.

Listing optimization tools

Listing optimization tools are vital for helping you maximize the visibility of your products on Amazon and convert browsers into buyers on the listing itself. A good optimization tool will help you find the right keywords, write engaging descriptions, and find pain points to address with engaging images.

Our top pick:

zonguru icon

ZonGuru

Overall

4.7

Best for

A.I. features

Starting from

$29/month

Promotion

Save 10%

ZonGuru is a powerful suite of tools that can help you with a number of areas of your Amazon business.

However, its standout feature set is fast becoming the AI-powered listing optimization functionality.

Its Listing Optimizer tool seamlessly integrates with GPT-4. It uses the keywords you’ve researched within ZonGuru to craft a benefit-driven listing full of emotion and feeling.

Here’s a deep-dive with founder Jon Tilley:

I recently used the AI features to write a listing, and I was honestly very impressed with the quality of the copy—it doesn’t sound ‘robotic’ at all.

There’s also a 7-day free trial, so you can try it out before you commit to a paid plan.

  • GPT-4: The Listing Optimizer tool integrates with the latest iteration of the powerful AI Large Language Model, making writing a punchy, keyword-optimized listing quicker and easier than ever.
  • Love-Hate: Reveals the strengths and weaknesses of any product helping you call out USPs in your listing that elevate your product above the competition.

  • Easy-to-use interface
  • Wide range of features
  • Accurate data
  • Helpful customer support
  • Some features are only available on higher-tier plans

  • Researcher: $29/mo billed annually
  • Seller: $49/mo billed annually

Special offer: Save 10% for life

Try ZonGuru

Top alternatives

  • Seller.Tools: A similarly data-driven tool recently acquired by Carbon6 and perfect for highly analytical sellers.
  • ProductPinion: A great split testing tool to help Amazon FBA sellers decide between options during product development and marketing.
  • Helium 10: The dominant player in the space is also continually adding AI-driven listing optimization features too.

Chrome extensions

Chrome extensions can be a huge time-saver on your Amazon selling journey. From researching product opportunities to analyzing reviews, verifying profitability, and more—they are a click away in your browser and a secret research weapon.

Our top pick:

zoof icon

Zoof

Overall

4.8

Best for

Rapid research

Starting from

$20/month

Promotion

Annual Deal

Zoof is an extensive suite of Amazon seller tools with a strong product research offering built on the back of feedback from the very large Amazing Selling Machine community.

The Zoof Chrome Extension is one of its best features, containing the Product Analyzer and Profit Calculator tools.

These will help you quickly analyze search results when conducting product research and verify demand, room for improvement, profitability, and much more.

Zoof is a fast-developing tool suite that aims to rival Helium 10 and Jungle Scout and is offering competitive pricing plans to grab market share.

Well worth checking out.

  • Omni Detective: A new tool that helps you find product ideas beyond Amazon that you can sell on other marketplaces and your own DTC website
  • Live coaching: Weekly live coaching calls to help you use Zoof to its maximum potential and find profitable products to sell on Amazon & beyond

  • Modern, easy-to-use interface
  • Off-Amazon tools being added
  • Fast rate of development & improvements
  • Well-priced plans
  • Newer tool so fewer customer reviews

  • Standard: $20/mo billed annually
  • Platinum: $50/mo billed annually
Try Zoof

Top alternatives

  • Viral Launch: Market Intelligence is one of Viral Launch’s strongest features with a product opportunity score that helps filter ideas quickly.
  • Helium 10: Existing users will find the Chrome extension within Helium 10 more than capable and won’t need a separate tool.
  • Keepa: A free Amazon seller tool for detailed pricing and BSR history that can help identify seasonal and trending products.

Amazon PPC tools

Amazon PPC tools are essential for growing sellers who want to optimize their campaigns for extra profitability and save time through the power of automation.

The key to finding a good Amazon Ads tool is finding a balance between features and costs. The good news is; with competition rife, there are some great options to choose from.

Our top pick:

scale insights icon

Scale Insights

Overall

4.8

Best for

Ads automation

Starting from

$78/month

Promotion

Save 10%

Scale Insights is a high-quality Amazon PPC management tool created by 8—and 9-figure sellers. Its performance insights, campaign creation, and automation rules can help users save a lot of time and money.

I’ve been using Scale Insights as my chosen PPC management tool for over six months now, and so far, after running over six figures in ad spend through the software, I’m very impressed.

While it used not to be as modern as some other tools, the user interface is constantly improving, and new features are being added regularly.

The software has several helpful sections, but I find myself in ‘Ads Insights’ every day and find the granular breakdown of performance very helpful.

here’s a summary of the amount of time Scale Insights suggests the automation features have saved me in the last 30 days:

scale insights time saved

Pretty cool!

Scale Insights also has a lot of features on its roadmap and an active Facebook group with regular high-level PPC discussions.

The SKU-based pricing means it will be cost-efficient for a lot of brands but in particular low SKU count, and high volume brands.

However, brands with high SKU counts can hand-pick SKUs for automation to keep costs down.

  • Algorithms: Rules are compiled into best-practice algorithms with a clear focus, like bidding and keyword harvesting.
  • Strategic Objectives: Made up of a number of interlinking algorithms to give a clear and cohesive account-wide strategy right out of the box.
  • Mass Campaigns: Quickly and easily create pre-optimized campaign structures with automation rules in place. You can also create single keyword campaigns in bulk which saves so much time on that particular strategy.

  • Time-saving automation rules
  • Pre-optimized quick-start campaigns
  • Detailed reporting for granular insight
  • High-quality support and tutorials
  • 30-day free trial
  • Steep-ish initial learning curve

  • 30-day free trial (no credit card needed)
  • Plans start at $78/month for 5 automated ASINs

Special offer: Save 10% after your free trial with our exclusive discount

Full Review
Try Scale Insights

Top alternatives

  • PPC Entourage: A high-quality tool with similar automation functionality and flexible pay-as-you-grow pricing plans.
  • Helium 10’s Adtomic: Perfect for existing Helium 10 users who want to keep everything under one roof.
  • Quartile: A software/management hybrid solution that is ideal for large brands or agencies who don’t want to manage the tool themselves.

Read More

External traffic tools

Given Amazon’s move in recent years to favor and reward external traffic, having a solution to help you drive that traffic effectively with accurate reporting is essential as you grow.

Our top pick:

pixel me icon

PixelMe

Overall

4.8

Best for

Accurate reporting

Starting from

$500

Promotion

Free Audit

PixelMe is the leading solution for driving external traffic from platforms like Google and TikTok to Amazon listings, as evidenced by its confidence in offering a 90-day rank guarantee.

It has been built by industry-leading experts to take the guesswork out of driving external traffic to Amazon listings, and the service includes four key stages:

  • Audit ASINs: PixelMe will confirm your ASINs are ready for external traffic
  • Fast-Track Setup: Grow faster by connecting with their team of experts, 1:1
  • Optimize ACOS: See results outpace rivals with lower ACOS and increased ROAS
  • Scale Success: Expand PixelMe’s proven strategies to your entire catalog

Using PixelMe helps drive traffic for increased sales while also taking advantage of Amazon’s lucrative Brand Referral Bonus.

Plus, the pixel functionality allows you to retarget anyone who clicks on your link to ensure you don’t miss any opportunity to make sales and grow your audience.

  • Keyword-level insight: Whereas your Amazon Attribution dashboard will show add-to-carts and sales by campaign, PixelMe goes one step further and breaks performance down by keyword. This gives you a lot more control over optimization making your ads more scalable.
  • Deep links: Rather than taking shoppers to the Amazon web page on mobile, PixelMe links will redirect them to the app – a much better user experience and with a higher conversion rate too, as they won’t need to go through the sign-in process.

  • Good strategy for driving ranking
  • $500 free Google Ad credits
  • Activate 10% Brand Referral Bonus
  • Direct-to-app deep links
  • Price-point means it is only for bigger sellers

  • Free ASIN audit to check if the service will be profitable
  • Managed plans from $500/month
  • 90-day rank guarantee
Try PixelMe

Top alternatives

  • Ampd: Originally started as a Google Ads-specific tool, but now expanding to other channels.

Analytics tools

When selling on Amazon, there are a lot of fees and performance metrics to track, but they aren’t always easy to find. Rather than spending hours searching for the numbers you need, a good analytics tool will present them all in one easy-to-understand dashboard to help you make informed decisions.

Our top pick:

sellerboard icon

Sellerboard

Overall

4.7

Best for

Quick analytics

Starting from

$15/month

Promotion

Free Trial

Sellerboard is the standout Amazon analytics tool as it provides a clear and accurate profit and loss dashboard which helps you assess the efficiency of your Amazon FBA business quickly and easily.

The dashboard also includes tax calculations for sales tax and VAT. This gives a true and accurate picture of day-to-day profitability and means you aren’t left waiting until your monthly accounts are prepared.

The Sellerboard team are also continually adding new tools and features providing a lot of value for money.

  • Analytics: Get a closer view of your KPIs for sales, expenses, and PPC costs broken down by campaign, ad group, and keyword.
  • Automation: Automate review requests and your PPC bid optimization based on target profitability or ACOS.

  • Very affordable software solution
  • Suite of tools for various functions
  • Accurate and detailed analytics
  • Long-standing, reliable tool
  • PPC features aren’t as advanced as other options

  • Standard: $15/month billed annually (up to 3,000 orders/month)
  • Professional: $23/month billed annually (up to 6,000 orders/month)
  • Business: $31/month billed annually (up to 15,000 orders/month)

Special offer: Extended 2 month free trial (no credit card required)

Try Sellerboard

Top alternatives

  • Helium 10 Profits: Ideal solution for existing Helium 10 members with detailed analytics by marketplace.
  • Shopkeeper: Slightly more expensive than Sellerboard but with some additional features like an anonymous sharing mode and cha-ching notification sounds for sales.
  • ManageByStats: One of the earliest Amazon analytics tools, since acquired by Carbon6.

Inventory management tools

When your SKU count grows and spreadsheets won’t cut it, a good inventory management tool will help you track stock levels and forecast the right order quantities to ensure you never over or under-stock.

Our top pick:

so stocked icon

SoStocked

Overall

4.7

Best for

Amazon FBA

Starting from

$158/month

Promotion

Live Demo

SoStocked is the Amazon inventory management tool I use right now and comes highly recommended. It helps me manage supply chain logistics for over 10,000 units of stock per month in around one hour per week.

I start by opening up the Forecast tab to quickly see:

  • Velocity: How many units on average each product has sold in the the past 2, 7, 15, 30, 60, 90, and 180-day periods.
  • Days until stock out: How long until we would stock out based on current velocity, units in stock, and inbound shipments.
  • Date to order by: When we need to place an order by and for how many units to maintain optimal inventory flow

The dates are set by pre-determined lead times that you can set within the Inventory tab.

I can then quickly create purchase orders with pre-populated supplier and product information and submit it to my suppliers all from within the SoStocked dashboard.

With settings to account for peak sales periods or special promotions like Lightning Deals you can make sure your forecasts are far more accurate than a spreadsheet ever would be.

And, most Amazon sellers will find that if SoStocked helps you avoid just one or two weeks of stock-outs per year, it will more than pay for itself.

  • Command Center: An actionable dashboard spotlighting the most crucial inventory management and supply chain tasks and statistics.
  • Forecasts: Monitor sales velocity and get per-product order forecasts to ensure optimum stock levels.
  • Purchase Orders: Quickly and easily create professional purchase orders and send directly to your suppliers.

  • Helps manage inventory levels
  • More efficient than a spreadsheet
  • Accounts for outliers like Prime Day or Q4
  • No Shopify integration yet
  • Pricing plans may restrict smaller brands

  • Up to 3,000 orders/month: $158/month
  • Up to 5,000 orders/month: $200/month
  • Custom quotes available
Try SoStocked

Top alternatives

  • Cogsy: Strong on Shopify, but has Amazon functionality too so a good option for multi-channel sellers.
  • Restock Pro: A cheaper alternative without some of the more advanced features.

Wholesale & arbitrage tools

Running a wholesale or arbitrage (online or retail) business has unique challenges to a private label setup. Tools to help identify product opportunities and manage supplier communications can be a big help.

Our top pick:

smart scout icon

SmartScout

Overall

4.8

Best for

Wholesale

Starting from

$25/month

Promotion

Free Trial

SmartScout is a powerful suite of Amazon seller tools that focus mainly on the online arbitrage and wholesale business models. The software collects millions of data points and helps you filter through categories to identify potential sourcing opportunities.

You can also quickly check the viability of a product you are thinking of sourcing and see if it is the right option for you to sell on Amazon. SmartScout also lets you dive into the details of entire brands.

You can see how many products they sell and their estimated revenue, while also seeing critical information about who is selling their products to determine if you are a good fit.

  • Traffic Graphs: A visual graph that shows any product’s ‘frequently bought together’ connections
  • Subcategories: Every Amazon datapoint organized by thousands of categories.
  • UPC Scanner: Instantly import product lists and instantly discover the most profitable SKUs.

  • Collects data other tools don’t
  • Helps analyze product opportunities
  • Filter by 42k subcategories
  • 7-day free trial
  • Range of features can be overwhelming for new users

  • Basic: $25/month billed annually
  • Essentials: $75/month billed annually
  • Business: $158/month billed annually
Try SmartScout

Top alternatives

  • Keepa: Comprehensive price history graphs, price drop & availability alerts.
  • Tactical Arbitrage: Provides historical Buy Box price and sales rank data to help you to source confidently.

Amazon accounting tools

Like any other business, an Amazon-centric business is only as healthy as its finances. A good Amazon accounting tool will help you make sense of incomings and outgoings and provide easy-to-understand reports that give a clear, up-to-date picture of where your business stands at any time.

Our top pick:

link my books icon

Link My Books

Overall

4.9

Best for

Bookkeeping

Starting from

$17/month

Promotion

Free Trial

LinkMyBooks syncs with Amazon Seller Central (and other platforms like Shopify and eBay) to pull in your gross sales figures along with all expenses.

This is important because most Amazon sellers, when starting their eCommerce journey, assume they can just account for biweekly disbursements as sales and be done with it.

When I first started selling on Amazon, I thought I could allocate my disbursements as sales and be done.

Of course, the reality is far from that, as you are legally required to account for gross sales figures and any expenses.

Whereas the Amazon seller app reports expenses in a vast amount of random categories, Link My Books automatically groups these categories to enable clean, efficient, and transparent reporting of your numbers.

I’ve been using this tool for years now, and it’s honestly one of the most helpful tools I’ve ever used.

  • Guided Setup Wizard: Quickly and easily get set up with the perfect settings by choosing your account and tax structure once, and the tool will automatically allocate everything in the future.
  • Tax Support: Sales tax calculations, VAT, and GST are all a breeze with the built-in tax management aspects.

  • Save time & money automating reporting
  • Ensures accounting is accurate
  • Works with all major marketplaces
  • More cost-effective than competitors
  • Your accountant may not be familiar with it

  • Lite (1 sales channel): From $17/month
  • Pro (5 sales channels): From $29/month
  • Premium (10 sales channels): From $56/month

Exclusive offer: Free trial and 50% off for 3 months.

Try Link My Books

Top alternatives

  • EcomBalance: A done-for-you bookkeeping service that will manage LinkMyBooks and produce monthly financial reports.
  • Finaloop: AI-driven bookkeeping that looks to cut costs with automation and provide real-time reporting. (For US businesses)
  • Osome: A similar solution to Finaloop but designed for UK businesses.

Read More

Amazon reimbursement tools

Amazon sellers can be owed thousands in reimbursements due to lost and damaged goods without even knowing it. Good reimbursement tools can help get as much of the owed money back as possible.

Our top pick:

seller investigators icon

Seller Investigators

Overall

4.9

Best for

Reimbursements

Starting from

25% of claims

Promotion

Free Audit

Seller Investigators is a vital service for growing Amazon sellers.

Like any large-scale warehousing and fulfillment operation, Amazon sees a small percentage of stock held within its network damaged by a range of factors.

The good news is that most of these damages can be reimbursed.

The bad news is that they make it somewhat tricky for you to effectively claim back everything you’re owed.

That’s why Seller Investigators’ service is so valuable.

Its skilled and experienced team will audit your Seller Central account and submit accurate claims for the money you’re owed in the exact format Amazon needs to process claims efficiently.

On average, this can result in around 1% of overall sales volume being reimbursed to your seller account.

You will have to forego 25% of the reimbursements found but the skill and expertise in the team often means they find far more reimbursements than you could.

Plus, it’s one more thing that gives back your most precious asset: time.

  • Free Audit: Before committing, you can have one of the team audit your account and see just how much you could be owed in potential reimbursement.
  • People Powered: While Seller Investigators no doubt use software tools to help them in their efforts, the claims are researched, reviewed, and submitted by real, experienced humans.

  • Reclaim 1% of sales volume on average
  • Set and forget service
  • No chasing or case creation required
  • Highly experienced hands-on team
  • Free audit
  • Sacrifice 25% of reimbursements

  • 25% of the reimbursement value you receive

Exclusive offer: Free audit to see how much you could be owed.

Free Audit

Top alternatives

  • GETIDA: A slightly more tech-driven (rather than human-driven) approach, but the same fees.
  • Refund Genie: Helium 10’s refund tool can help you carry out the process manually, but you will need to do all the work of submitting claims.

Amazon seller funding

Growing an Amazon business is a capital-intensive operation. A good funding partner can help overcome cashflow challenges with non-equity lending and flexible terms. This can help fund inventory, staffing, or other aspects of growth.

Our top pick:

8 fig icon

8fig

Overall

4.8

Best for

Cashflow

Starting from

Variable

Promotion

Free Call

8fig is an industry-leading eCommerce funding solution that helps you grow sales by speeding up your cash flow cycles.

It’s a flexible funding solution, which means it adjusts according to the revenue trends of your business to ensure it’s manageable as you grow.

Here’s what 8fig’s VP of Product Dana Oren had to say about this flexibility when I interviewed for our podcast:

“The way that 8Fig funding works is that we completely separate the two main streams of capital. One is crediting the seller for whatever they need to use the capital for. And the other one is remitting back those funds. Those two operate completely independently of each other.

So 8fig remittances are actually scheduled to align with a predicted sales pace for each batch (of inventory). And at any time, let’s say you start selling and you’re actually selling, I don’t know, 50%, less than what you had predicted. You can just log in and submit a request to slow down the remittances.”

  • Flexible funding: Adjust repayment schedules according to revenue trends to ensure repayments are affordable and don’t hamper your growth.
  • Strategic support: Get detailed insights from the experienced 8fig team on how to improve cash flow and fuel growth further.

  • No equity sacrificed
  • Flexible access to funding
  • Can help sellers grow faster
  • Costs can get expensive
  • Any lending carries risks

  • Costs vary based on business circumstances. Enquire for a quote.
Try 8fig

Top alternatives

  • SellersFi: Get funding, payments, analytics, and more integrated in a unified command center complete with insights to help you grow your business.
  • Payability: Get daily payments from your seller account to improve cash flow.

Amazon FBA software FAQs

Amazon seller tools are software solutions designed to help sellers save time and money by automating essential tasks within an Amazon business. These tools can range from free tools to help with small tasks up to full tool suites with different functions for each area of your business.

All of our best tool roundups and reviews are written by humans who’ve spent much of their eCommerce journey using and testing various software tools for Amazon sellers. We spend hours every week using and testing tools for our own businesses and this helps us form opinions on what works well.

We also source opinions from our large community of Amazon sellers and eCommerce operators to make sure there is a full range of opinions. Some links within our content may be affiliate links, whereby if you make a purchase after clicking we might earn a small commission at no extra cost to you. This does not affect our reviews as we only ever recommend products we know and approve of.

There are lots of benefits, but the two main reasons are:

  • Save time: By automating time-consuming tasks like optimizing PPC campaigns and requesting reviews you create more time for impactful activities that will grow your business.
  • Save money: Whereas without Amazon seller tools you may have to employ staff to carry out certain functions, outsourcing to a software tool helps keep your business as lean as possible.

The main tools you need to start Amazon FBA are a product research tool and a keyword research tool.

A product research tool will help you narrow down the potential product opportunities so you know what to sell. Then a good keyword research tool will help you with listing optimization to make sure your products are found in search results.

Conclusion: The best Amazon FBA tools

The best Amazon seller software for your business will depend on its stage and size.

For most sellers, Helium 10 will provide the best value overall with its comprehensive suite of tools designed for new beginners all the way up to large brands & agencies.

For more advanced sellers, a specialist tool can sometimes be the better option in areas such as:

Whichever route you choose, remember that even the best Amazon FBA software can’t transform your business on its own.

Software should only ever complement the hard work and good business principles you’re already deploying when growing your sales on Amazon.

But when you’re ready to supercharge things, these are the best of the best to help you do just that.

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Ben Donovan

Ben is the co-founder of Brand Builder University and leads the content strategy and oversees education on the platform. He has vast experience of a decade in eCommerce operating and working with brands selling in global marketplaces like Amazon, Shopify, and Walmart.

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