As an Amazon seller, you know that having the right tools can make all the difference in the world. In this article, we’re going to run through an exhaustive list of some of the best Amazon seller tools to help you grow your FBA business.

There are new Amazon seller tools coming into the market all the time, so we will keep this post updated each month ensuring you have access to the best information.

Note: this post is aimed at private label Amazon sellers and as such doesn’t include tools specifically for wholesale sellers or retail arbitrage (or this list would be so long the page would never load!)

Ok, let’s get into some tools. Given this is a long list, we’ve broken it down into 11 core categories.

Whilst some apps could appear in multiple categories, we’ve done our best to categorize them in their primary function or most popular use case.

Don’t forget, check the table of contents at any time to skip to the section of Amazon seller tools you most need help with!

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Most Recommended Tools With Discounts

Product Research Tools

Product research is the first key step in your Amazon business, and the right tool will save you a huge amount of time and help you make well informed data-driven decisions.

#1: Helium 10

Helium 10 is the clear leader in the Amazon seller tools space providing the biggest range of high-quality tools, making it incredible value for money. The user experience is high quality, and the tools are genuinely powerful at every stage of your Amazon FBA business journey – beginner or pro.

Key Features: Full suite of tools helping Amazon sellers with product & keyword research, listing optimization, PPC management and more. The most diverse range of tools available and most of the tools would each be market leaders on their own.

Cost: $39/mo – $399/mo (Free plan available)

Check out our full guide here to learn how to use Helium 10.

#2: Jungle Scout

Jungle Scout is perhaps the most famous Amazon seller tool on the market having been created by Greg Mercer as the Amazon FBA business model was first becoming very popular. It’s a very strong option and is right up there with the best Amazon seller tools in the space.

Key Features: Powerful tools to analyze sales rank, carry out product research and create optimized listings. A supplier database to reverse engineer competitors’ suppliers, and free tool to estimate sales.

Cost: $49/mo – $129/mo (3-12 month bundles available with discount)

#3: Viral Launch

Viral Launch is another tool that’s been around for a number of years. Originally a dedicated Amazon product launch platform, the Viral Launch suite has seen significant upgrades in recent times and now features a wide range of tools to help FBA sellers grow their Amazon business.

Key Features: A full suite including Product Discovery to help find profitable products and Market Intelligence to quickly assess profit margin and other key metrics. The top plan also includes PPC management software.

Cost: $69/mo – $199/mo

#4: AMZ Scout

AMZ Scout is another popular product research tool that can help find profitable products and launch them on Amazon. AMZ Scout is potentially a more affordable option than some of the other tools in the space and with the option to buy a lifetime license presents significant value for money over the long term.

Key Features: An accurate chrome extension, product search database and competitive pricing.

Cost: $16/mo – $49/mo (with free trial and lifetime plan options)

#5: Zon Guru

ZonGuru is an all-in-one private label seller toolkit with powerful data insights and automation to grow your Amazon business. With more than 12 tools, this is a feature-rich option and is a well-respected name in the space. ZonGuru continually delivers informative training to help its members use the comprehensive tool to succeed on Amazon.

Key Features: Full suite of seller software including research tools and data analytics. Free mobile app that gives real-time sales updates (with notifications!) by marketplace and SKU.

Cost: $39/mo – $49/mo+ (50% off first month here)

#6: Amaze Owl

Amaze Owl is a budget-friendly seller tool that helps find new product ideas by analyzing monthly sales data. With over 4,000 users, this is a popular tool that can help new Amazon sellers dip their toes into the software tools space.

Key Features: Product database, keyword research, keyword monitoring and niche tracking.

Cost: Free – $29/mo

Keyword Research Tools

Whilst many suites have their own keyword tool, some focus on this task with more energy than others. Here are a range of tools that do just that.

#7: Data Dive

Data Dive is a keyword research tool assistant and has been developed by Brandon Young, a well known successful seller. It retrieves all sales/competitor/keyword data to instantly discover economically viable markets to take advantage of.

Key Features: Integrates with Helium 10 to build your listing in the most efficient way to maximize your positioning ahead of the competitors.

Cost: $49/mo – $149/mo

#8: Merchant Words

Merchant Words provides tools and services to grow your business on the Amazon marketplace. Most well known for its keyword research capabilities, Merchant Words have more lately added a range of other complementary tools to help you grow your online store.

Key Features: Analyze all relevant keywords based on market research in order to include highest traffic keywords in your listing.

Cost: $35/mo – $149/mo

#9: is a free online keyword research tool that uses Google Autocomplete to generate hundreds of relevant long-tail keywords for any topic. Use the various marketplace tabs to help with keywords for Amazon, Google and more.

Key Features: Extracts Google keyword suggestions and presents them to you in an easy-to-understand interface

Cost: Free – $199/mo

#10: Scientific Seller

Scientific Seller is a free Amazon keyword tool that claims its results have shown as much as a 10% bump in monthly Amazon sales by simply using smarter research software. Enter your seed keyword and let the system do its work (it takes many hours!), and you’ll be left with an exhaustive list of long-tail keywords.

Key Features: Doesn’t have all the bells and whistles of other tools but takes an incredibly deep dive into all possible keywords.

Cost: Free!

#11: AMZ Tracker

AMZ Tracker is a keyword tool that aims to help Amazon sellers quickly reach first page rankings through promotions, conversion rate optimization and competitor analysis.

Key Features: A deals site to help launch your products and keyword tools to help you rank.

Cost: $50/mo – $400/mo

Listing Optimization Tools

A list of the best Amazon seller tools is not complete without listing optimization solutions. These Amazon tools will help you create high ranking, high converting product listings to help grow your business fast.

#12: Seller.Tools

Seller.Tools is a full suite of advanced tools leveraging Amazon data to take your business to new heights. The pro features give Amazon FBA sellers valuable insights to help optimize their product listings and launch new products successfully.

Key Features: Designed for serious sellers with advanced analytical insights to build highly optimized Amazon listings and automated workflows.

Cost: $37/mo – $357/mo (Free trial available)

#13: ProductPinion

ProductPinion helps Amazon sellers easily increase their sales with testing, and start building their brand the right way based on real shopper data, even if they don’t have an audience yet. Real customers are polled for their opinions on different aspects of your product and listings.

Key Features: Split test your product development and marketing by polling real customers.

Cost: $57/mo – $97/mo

#14: PickFu

PickFu is a do-it-yourself online platform that unlocks powerful consumer research. In just minutes, you can crowdsource hundreds of opinions from the people who matter most to your business.

Key Features: Get instant access to the exact people you want to attract and understand their point of view with accurate split testing.

Cost: $0/mo ($1/response) – $299/mo

Advertising & PPC Tools

Growing your online stores through effective marketing is one of the most important things for any Amazon seller. The world of advertising and PPC can seem daunting at first, but the range of powerful tools available in the market help speed up the learning curve and automate many repetitive functions. Let’s dive into the best of the best!

#15: Sellics

Sellics is the market-leading Amazon seller tool for PPC with over $3bn in spend managed and historical data analyzed. Create automated campaigns and set rules for AI-powered optimization of your PPC.

Key Features: Free powerful Benchmarker report to analyze your key metrics vs competitors, PPC automation, listing optimization.

Cost: Free – $999/mo (Fully managed PPC services, self-managed plans available)

#16: Teikametrics

Teikametrics is an AI-powered advertising platform to connect, optimize, and grow your business on Amazon, Walmart, and beyond. The seller tool connects and analyzes data to intelligently optimize performance and take the guesswork out of selling.

Key Features: $1bn ad spend analyzed, automation of campaign creation, keyword targeting, and bidding workflows.

Cost: Free – 3% of monthly ad spend (eg $10k spend, $300/mo)

#17: Quartile

Quartile is an advanced Amazon PPC advertising management platform for private label sellers that uses Artificial Intelligence to automate and optimize your Amazon PPC campaigns.

Key Features: AI-powered ad optimization for Amazon, Google, Walmart and other leading marketplaces.

Cost: Unknown (users required to contact for quote)

#18: PPC Scope

PPC Scope is one of the original PPC tools that was created by PPC Expert Brian Johnson. A relatively straightforward piece of software without all the advanced automation other tools offer, but at a much more affordable price.

Key Features: Speed up your weekly optimization with best practice filters and bulk edit functions.

Cost: $19.99/mo – $84.99/mo

#19: turns raw data into actionable insights that help you grow your business on Amazon, so you can spend more time doing what you love

Key Features: Track your sales in real-time, as well as gain insights into your customers’ buying habits.

Cost: $77/mo – $500/mo

#20: BidX

BidX is a web application that uses machine-learning algorithms to continuously analyze the performance of your advertisements, making them more profitable through bid and keyword adjustments.

Cost: $149/mo – $449/mo

#21: PPC Entourage

PPC Entourage is an Amazon Seller software that helps sellers build profitable brands on Amazon by maximizing ad revenue, slashing ACoS and improving profit margins. It analyzes all of your sponsored ads’ data in a visual way and then allows you to optimize efficiently.

Cost: 2.9$ of advertising spend (no minimum)

#22: Zon Tools

ZonTools is a management and automation software for Amazon PPC that automates Amazon Sponsored Products best practices and allows you to manage your Amazon PPC campaigns efficiently. Its “Smart Engines” are extremely flexible and can adapt to any Amazon Advertising strategy or goal.

Cost: $15/mo – $49/mo (for $1,000 ad spend, increases as you spend more)

#23: Profit Whales

Profit Whales is an Amazon Advertising Partner that uses in-house software tools to provide full-service marketing for Amazon brands. It aims to combine in-house expertise and world-class marketing practices to help scale your Amazon FBA business.

Cost: Undisclosed

#24: is a URL shortener with powerful tools and features such as a URL rotator to help with sales rank for Amazon launches. You can track every click on a short link and where it came from as well as how many leads it brought in on your website.

Cost: $19.99/mo – $99.99/mo

#25: SellerApp

SellerApp is an Amazon seller tool built to enable sellers with data-driven insights, intelligent automation, and operational excellence. The main feature is a PPC tool that aims to harness the power of data to drive your Amazon business forward, and also offers a free tool to help new Amazon sellers get started.

Cost: $39/mo – $79/mo

#26: Canva

Canva is a graphic design tool that every Amazon seller should be aware of. Its templates can save hours of time and hundreds of dollars when getting started and allow you to create eye-catching infographics for your products and informative images for your ads.

Cost: Free – $12.99/mo for pro features

Amazon Messaging Tools

Interacting with your customers is a vital activity for all private label sellers. But without the right tools, this task can take forever. Luckily there are some fantastic tools that solve this problem so let’s take a look at some of the best.

#27: Feedback Whiz

Feedback Whiz is most famous for being one of the best messaging tools in the space. But it continues to develop a wider suite of tools designed to help an Amazon store boost its business, automate email campaigns, improve seller feedback, get more product reviews, easily monitor listings, and intelligently analyze seller profit and accounting data.

Cost: Free – $139.99/mo (30 day free trial and discount here)

#28: Feedback Genius

Feedback Genius is a seller feedback tool that is part of the Seller Labs suite. Use it to grow your Amazon seller account, create and automate powerful messages that improve your reputation, enhance the buying experience, and strengthen your relationship with your customers.

Cost: $49/mo as part of Seller Labs

#29: Feedback Five

Feedback Five is a customer feedback tool designed to increase your presence on the Amazon marketplace with reviews, feedback, and ratings. It helps you build and protect your business while staying compliant with Amazon’s policies and is trusted by tens of thousands of Amazon sellers in over 100 countries and across 17 Amazon marketplaces.

Cost: Free up to 50 requests then increases with your growth

#30: AMZ Finder

AMZ Finder assists you in automatically sending feedback and review request emails, managing reviews and orders to improve your store’s credibility and customer ratings on Amazon proactively helping to avoid negative feedback.

Cost: $19/mo – $59/mo

Chrome Extension Tools

There are quite literally hundreds of Chrome extensions you could install when you delve deep into the world of online business, but here are a few of the best Amazon seller options!

#31: Helium10 Chrome Extension

This Chrome extension summarizes key sales data for Amazon FBA sellers such as revenue, reviews, and rating with the Helium 10 Xray tool. It also provides a review insights tool and a detailed profitability calculator and comes highly recommended as a vital Amazon seller tool.

#32: Seller.Tools Chrome Extension

The Seller.Tools Chrome extension’s greatest asset is its Listing Quality Score function. It analyzes your Amazon listing against its long list of best practices to show where you can be doing better.

#33: Jungle Scout Chrome Extension

The original Chrome extension for Amazon sellers, Jungle Scout estimate a wide range of key data including demand and competition, a definite upgrade on its free sales estimator.

#34: Viral Launch Chrome Extension

Market Intelligence by Viral Launch functions in a similar way to Helium 10 & Jungle Scout but integrates well with the other features of its tool. If you’re a Viral Launch user, this one is a must!

#35: Unicorn Smasher Chrome Extension

From the team at AMZ Tracker, this Chrome extension is a cost-effective solution opening up a world of data for you when carrying out product research.

#36: AMZ Scout Chrome Extension

Another solid assistant in the Amazon seller tool space – this extension will help summarize and analyze sales data to help you make good, data-driven decisions.

#37: AMZ Suggestion Expander

Looking to do keyword research on the cheap? Or need new keywords for PPC campaigns? This chrome extension will expand on the autocomplete suggestions in the Amazon search bar to give you a host of ideas.

#38: Grammarly

Not technically an Amazon tool, but Grammarly will save so much time (and face!) when writing listings, customer messages, emails, and pretty much anything else – a must-have!

#39: Video Speed Controller

A hack for all your Amazon webinar/YouTube tutorial lovers – install the video speed controller extension to watch any video on 2x (or more!) and save those precious hours. Works great on “live” webinars…!

Analytics Tools

Every Amazon FBA seller knows that your Amazon seller central account can be an utter nightmare to navigate. Enter analytics tools – software designed to give you clear, actionable insights into the growth and performance of your business.

#40: ShopKeeper

ShopKeeper is a profit dashboard for Amazon sellers, offering support for multiple marketplaces. It does the boring part of aggregating income and expenses for you, so you can focus on the fun part – making important decisions based on this data, to grow your Amazon business.

Cost: $20/mo – $250/mo

#41: Sellerboard

Sellerboard provides accurate profit analytics for Amazon sellers. It is well known for being highly accurate and highly detailed and is always adding new features. It provides valuable insight into expenses by clearly categorizing the various fees inside your Amazon seller account.

Cost: $19/mo – $79/mo

#42: Cash Cow Pro

Cash Cow Pro is a long-standing analytics tool for the Amazon seller allowing you to check each SKU in seconds, know your numbers, then take action to boost growth with real-time sales, profits, promotions and refunds data.

Cost: $49.97/mo

#43: Manage By Stats

Manage By Stats is similar to Cash Cow Pro in that it helps you instantly see how much profit you’re making on Amazon. Enter your product costs and see immediately in real-time your sales, profit, ROI, margins, promotion performance, and refunds by product or brand, by any date range.

Cost: $24.97/mo – $89.97/mo

#44: Sellerise

Sellerise is an analytics tool with a clear focus on user experience. With Sellerise you can take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way.

Cost: $39.99/mo – $199.99/mo

#45: Seller Labs

Seller Labs is an easy-to-use product revenue optimization platform that is designed to drive your eCommerce business growth and maximize profitability. Get comprehensive, customizable, downloadable reports, monitor traffic and conversions in a single dashboard.

Cost: $49/mo (up to $50k annual sales, then increases)

#46: Hello Profit

Hello Profit allows you to view all your sales & profit data from different merchant accounts from one comprehensive dashboard. The tool also has functionality for PPC management.

Cost: $97/mo

#47: Seller Legend

Seller Legend pulls in your Amazon data directly from Seller Central to provide you with accurate, up-to-the-minute information on daily Amazon sales and other key metrics. The customizable analytics dashboard speeds up insights and action for your Amazon business.

Cost: $49.99/mo – $99.99/mo

Inventory Management Software

Running out of stock can be costly – nowhere more so than on Amazon. Avoid the pain of losing the ranking you’ve worked so hard to get by managing your stock well with a great tool like one of the below.

#48: SoStocked

SoStocked is an inventory management tool specifically designed for Amazon sellers. It aims to help you take control of these top 10 Amazon inventory management & forecasting pains: over-ordering, under-ordering, ordering late, transferring late, tracking orders/payment, juggling spreadsheets, managing bundles, following up on POs, multiple marketplaces, and avoiding costly warehouse recounts to optimize your inventory process.

Cost: $79/mo up to 1,000 orders (Increases as your business grows). Free Trial available.

#49: Skubana

Skubana is an inventory management software that aims to seamlessly integrate all your products, fulfilment centres, and sales channels in one platform. So whether you’re selling on Amazon, through wholesale, or direct to consumer, you can always be exactly where your customer is.

Cost: Starts at $999/mo

#50: Sellbrite

Sellbrite is an affordable inventory management solution that integrates across multiple channels (including Amazon and Shopify) It helps you create and manage listings, control inventory, and fulfil orders all from a single, intuitive interface.

Cost: $48/mo – $198/mo (Free starter plan available)

Finance & Capital Tools

Cashflow management and financial forecasting aren’t always the first things on the mind of new Amazon sellers, but as you grow, you realise just how important these aspects are. Good news, there are some great Amazon seller tools to help you in this area too!

#51: LinkMyBooks

LinkMyBooks allows you to connect your preferred sales channels in a few clicks and subsequently automate the majority of the Amazon accounting processes. It creates clear and accurate reports, is trusted by thousands of e-commerce sellers and leading accountants, and comes highly recommend from our own usage.

Cost: £11/mo – £189/mo (scales with usage, discount available here)

#52: A2X

A2X is a similar solution and allows users to automate bookkeeping processes. A2X has been around longer than LinkMyBooks with similar functionality but is priced a fair amount higher.

Cost: $19/mo – $499/mo

#53: Osome

Osome is a new tech startup in the eCommerce accounting space that aims to automate your bookkeeping and dramatically reduce your accounting costs. With dedicated daily accountant answers, Osome claim to be cheaper than an in-house accountant but better service than an outsourced CPA.

Cost: Starts at £500/yr

#54: TaxJar

TaxJar is a cloud-based platform that automates the entire sales tax life cycle across all of your sales channels — from calculations and nexus tracking to reporting and filing. With innovative technology and award-winning support, TaxJar simplifies sales tax compliance so you can grow with ease.

Cost: $19/mo – $99/mo

#55: Empire Flippers

Empire Flippers is an Inc. 5000 company and the #1 curated marketplace for buying and selling established, profitable online businesses. If you’re looking to sell, Empire Flippers will help you prepare for the sale and achieve the best price possible. If you’re looking to buy, it has one of the most diverse ranges of acquisition opportunities on the market.


GETIDA keeps track of your Amazon FBA inventory transactions, refunds, seller data analytics, and FBA reimbursements in order to file FBA reimbursement claims on your behalf when necessary. This can result in recouped expenses that otherwise would have disappeared.

Cost: 25% of successful reimbursements

#57: AMZ Refund

AMZ Refund’s software analyzes your inventory’s history to find FBA errors and calculate how much money Amazon owes you. If you sell on Amazon with FBA, you’re likely owed money for Amazon inventory management mistakes. Amazon handles the storage and processing of millions of products; errors are more common than you think. 

Cost: 12% of successful reimbursements

#58: SellersFunding

SellersFunding is an all-in-one financial platform designed for growing eCommerce merchants with solutions such as working capital loans, a daily advance facility, a prepaid business card and more. Improve your cash flow to grow your business with SellersFunding.

Team Organization & Communication Tools

As you grow your business you will need more than just Amazon seller tools – you’ll need to build out a team, and with that comes the need for better organization and communication. Here are a few of the tools we use to help us with that.

#59: Loom

Loom is a very helpful tool that records your screen and also your voice. It’s very helpful to explain something or give a tutorial and is perfect to help you create SOPs – Standard Operating Procedures when hiring VAs and growing your team.

#60: Slite

Slite is a tool that helps you build out SOPs in a structured format functioning like a mini internal website. It’s a vital tool when growing your team as it enables you to train them fast with clearly documented processes.

#61: Google Drive

Google Drive along with Google Docs is the backbone of many online businesses and is perfect for team collaboration and cloud storage.

#62: Slack

Slack is a real-time communication tool that eliminates the need for 95% of emails. It helps teams communicate and make decisions fast enabling you to move forward with your Amazon store without delay.

#63: Front

Front is a collaborative email tool that enables multiple team members to manage your email and social media inboxes.

Multi-Channel Tools

Whilst most Amazon seller tools are rightly focused on Amazon marketplaces, as your business grows you will want to increase your off-Amazon presence. These tools will help you do just that.

#64: Shopify

Shopify is the undisputed king of eCommerce website platforms. An all-in-one solution for building a website for your brand, collecting sales, and growing your reach to ensure your multi-channel efforts are a roaring success.

#65: Klaviyo

Klaviyo is the Shopify of email. The leading eCommerce email solution gives you the tools you need to create automated email flows and revenue-boosting one-off campaigns. The best in the eCommerce space swear by it.

#66: Google Analytics

Google Analytics is a tool that helps business owners track how people are interacting with their website. This information can help you make decisions about what changes to make to your website in order to make it more successful.

#67: ManyChat

ManyChat is an automation tool that enables you to build chatbots to serve your customers and reduce manual customer service time. There is a vast range of ways in which you can deploy ManyChat in your Amazon business, including building your customer list post-purchase.

#68: Ahrefs

Ready to take your SEO really seriously? If so, Ahrefs is for you. There are certainly cheaper options in the space (eg. Ubersuggest) but if you want the best software tools to rapidly grow your organic presence on Google, this is the one.

What Are The Best Amazon Seller Tools?

So, pretty long list huh? As you can see, subscribing to all of them is clearly not a financially viable option. Instead, look to the range of tool suites like Helium 10, Jungle Scout and Sellics that provide many of the different tools you need to grow your business all under one roof.

Our recommendation for most sellers is to try Helium 10 with a 50% discount to get the most value for money and test new tools as you grow to see which are the right Amazon seller tools for you.


Save 20% On Any Helium 10 Plan

Out-smart, out-rank, and out-sell your competition with access to an industry-leading suite of Amazon tools you’ll use every single day. Save 20% when using the exclusive code below at checkout.


Use an Amazon seller tool that isn’t included here but you think it should be? Shoot us an email at [email protected]!


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