Welcome to this week’s episode of the Brand Builder Show! I sat down with Ashya McDonald who recently launched a swimwear brand with a difference. She’s seen some great early success in Australia and is now looking to take the brand global.
- Why Ashya took the personal approach in her branding
- How the clear USP of her product line has been a smash hit success
- How she used influencers to make her Shopify app go ding-ding-ding-ding
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