Welcome back to another episode of the Brand Builder Show!
This week we’re joined by Jon MacDonald, founder of leading Conversion Rate Optimization agency The Good.
In this episode we discussed what Jon has learnt about consumer behaviour and conversion rate growth from working with international brands like Adobe, Xerox, The Telegraph and The Economist.
Learn more from Jon:
- Jon’s book: Opting In To Optimization
- A collection of Jon’s website teardowns (absolute GOLD)
Helpful resources:
- Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies)
- Follow Ben on Twitter
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review – we really appreciate it!
Talking Points:
00:00 Introducing Jon
03:23 Roles in a CRO agency
07:45 Improving conversion rate
11:05 Common failings of new clients
15:43 Advice on navigational menu
18:45 Gaining customer’s trust
23:00 CRO checklist
25:20 Starting an Ecommerce site
31:30 Site testing from customer’s view
