The Brand Builder Show
The Brand Builder Show
The Journey To $100million Per Year w/ Simple Modern’s Bryan Porter – #31

Welcome back to another episode of the Brand Builder Show!

This week you’re in for a treat as we’re joined by Bryan Porter, co-founder of 9-figure drinkware brand Simple Modern.

In this episode we discussed:

  • How Simple Modern are sustaining 100% growth year on year
  • How offering more variations of your products can drive substantially more revenue
  • The clever technique Bryan used to secure licensing deals with Disney, the NBA, NFL and more
  • Why Bryan believes generosity has been a core driver of the brand’s success
  • The $5million investment Simple Modern has made into domestic US manufacturing
  • And so much more!

A not to miss episode!

> Check out Simple Modern
> Follow Bryan on Twitter
> Follow Mike on Twitter

> Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies)
> Follow Ben on Twitter

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Talking Points:

00:00 Introducing Bryan Porter

06:26 Staring Simple Modern

08:25 Opportunities in Drinksware

14:18 Amazon percentage volume

16:59 1P Seller on Amazon

21:36 Business expectations

23:44 Manufacturing strategy

27:25 US vs China Manufacturing

30:26 Building a brand’s community

34:02 Protecting product development

37:17 Business principle

44:03 Product Licensing

48:27 Maintaining a good working relationship

51:19 Future Plans