94. Using Pre-Launch Sales To Fund Early Growth w/ Taylor Sanford

The Brand Builder Show
The Brand Builder Show
94. Using Pre-Launch Sales To Fund Early Growth w/ Taylor Sanford
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Learn how Taylor Sanford sold $50k in pre-orders for his backyard game brand.

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Talking Points

  • 00:00 – Introduction to Guest: Taylor Sanford
  • 00:43 – Taylor’s Background in eCommerce
  • 03:44 – Navigating Challenges in a Unique Industry
  • 05:40 – Assessing Product Potential: How to Know It Will Sell
  • 08:46 – Insights into Product Development
  • 11:47 – Timeline: From Product Development to the First Unit on Sale
  • 14:17 – Achieving $50k in Pre-Orders
  • 15:32 – Marketing Strategies for the Product
  • 18:23 – Overcoming Logistics Challenges for European Expansion
  • 22:24 – Expanding Reach and Finding New Customers
  • 25:49 – Collaborating with Influencers and Sponsoring Athletes
  • 31:43 – Advice for New Entrepreneurs
  • 34:15 – Future Plans: What’s Next in the Next 12 to 18 Months?
  • 35:53 – Where to Connect with Taylor and Learn More About Premier Spike

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