Optimizing Needle Moving Metrics with Marc Jepsen
The Brand Builder Show
The Brand Builder Show
Optimizing The Needle Moving Metrics On Amazon w/ Marc Jepsen – #50

When it comes to selling on Amazon, data is king.

If you want to succeed, you have to be willing to get in the weeds, understand what key metrics are, and more importantly – how you can improve them.

In this episode, we talk to Marc Jepsen, co-founder of one of the longest-standing Amazon analytics tools on the market – ManageByStats.

Marc is an expert on managing an Amazon business by measuring and acting upon key metrics, and in this episode, we talked about:

💡 What the four most important metrics are for any Amazon seller
💡 How to improve each of those metrics
💡 How a data-driven approach can help grow your business
💡 How ManageByStats was recently acquired by Carbon6
💡 And much more!

Episode Links

Follow ManageByStats

➡️ Linkedin: https://www.linkedin.com/company/managebystats/
➡️ YouTube: https://www.youtube.com/c/ManagebystatsTools
➡️ Facebook: https://www.facebook.com/managebystats
➡️ Twitter: https://twitter.com/ManageByStats
➡️ Instagram: https://www.instagram.com/manage_by_stats/

Talking Points

0:00 Introduction To Guest: Marc Jepsen
0:41 How Building Brands Paved The Way For Creating ManageByStats 
2:50 Carbon6’s Acquisition of The Software
7:27 Journey To Building An Amazon Business
15:59 Four Key Metrics To Ensure Your Business is in the Right Direction
18:55 Insights On Most Successful Clients
27:15 How Customer Lifetime Value Plays A Role In Your Profitability 
29:11 What Is Product Lifetime Value and Why It’s Important
31:05 Outlook in the Next 24 Months in the eCommerce Industry
35:24 Best Way To Find ManageByStats