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Every seller knows that ranking products on Amazon is a make-or-break objective.
Rank your products well and benefit from the waves of traffic that flows through Amazon.
On the other hand, fail to rank products on page one and you’ll easily be ignored.
To try and help with this massive topic this week we welcomed Alina from AZ Rank onto the podcast.
Alina has worked both on her own brands and with a host of other sellers over recent years and helps them launch (and re-launch) products with great ranking momentum.
In this episode we talked about why ranking is so important, what has changed on Amazon over the last 12 months, and how Alina’s most successful clients are effectively ranking new products today.
⭐️ EPISODE LINKS ⭐️
Ben Donovan
Hey, folks, welcome back to another episode of The Brand Builder show. We’re gonna be talking about all things ranking on Amazon today. It’s gonna be a great informative episode. And to help us talk through that we’ve got a lien up from AZ Rank Alina. Welcome to the show today.
Alina
Well, thank you. Hi. Very happy to be here. And thanks for having me.
Ben Donovan
No, I’m glad you’re here. You’re a ferret fellow European. I’m in Europe, too. In the UK. So I would actually say a Zed rank. No, I’d say yeah, I would say A Zed rank, but do you say AZ rank?
Alina
AZ Yeah, it’s easy. Sometimes people like, like, yeah, sometimes people call us easy from life, you know, easy rank. So it’s been going around all kinds of names, but somehow they Find us through AZ..
Ben Donovan
Yeah, yeah. Well, you are quite well known in the Amazon community. So I’m sure you know, there’s there’s lots of people finding you. And I know you’ve got lots of, you know, lots of wisdom to share with us today on the topic. Before we do get into talking about ranking on Amazon, we’d love to know a little bit more about you how you got started in the Amazon space, give us a bit of the the origin story, if you will,
Alina
of course. So starting Amazon started, like, learning journey for us, me and my husband, own a business here in Romania, which is involved in E-commerce and just distribution of toys, and baby products, children. So in this space, so then when we heard about Amazon, which was like, I don’t know, maybe 2015 or so but didn’t go too much into it. It was around 2017, when we said, okay, let’s learn this, because it’s ecommerce, it’s the the thing that will, will be you have to be in the E commerce in the next year. So then we started selling some products that we already were selling here in Romania, basically, we got approval from the brands and started selling them in Amazon, UK bit kind of a wholesale model, maybe modified. And that’s how we first got in touch with Amazon. We said okay, before starting a private label brand before building all that, let’s see, do we know how to create a listing? Do we know how to sell PPC? Do we know how to navigate through Seller Central and all that? So that’s how we started in the UK. I mean, in Europe, first it was UK, and then all the other marketplaces in Europe. And then late 2017-2018, and beginning of 2018, we started our first private label brand, which was in baby category in amazon.com. And we hit it hard with big failure. But, yes, it was a very competitive product.
Ben Donovan
Yeah, it is competitive category, isn’t it?
Alina
It’s a baby, it was a baby milestone blanket. The numbers look good. And all the tools, the knowledge we had back then said, Okay, this is going to be a winning product. But now I know. It’s not. It was it was complex. I mean, complicated. Yes. But I’m not. I mean, if it wasn’t, if it weren’t for that failed product, I wouldn’t be we wouldn’t be here, right now, we wouldn’t be having this conversation, probably I wouldn’t be having as your AZ Rank, or the other brands we’re owning right now. So it was the best learning experience I ever had. Because it was the thing that made us like, push harder, we have to make it work. Why are some people doing it? What happened here? You know, all those kinds of questions that come along? Yeah.
Alina
We close it. I mean, it’s not there anymore. The brand isn’t? Isn’t there, we tried a couple of more other products, but it was the same thing. So we decided to let it go. And start new ones. And now we have two more brands, two other brands in other categories, working on on another a third one for next year. So we continued the selling adventure, let’s say so the business for real. At the same time, while I was struggling with the baby milestone blanket and trying to do all kinds of influencers, Instagram, Pinterest, you name it, I did them all. Back then. That’s how I started AZ rank. Because I’ve had the luck of working with some really good people for creating content about my product. And then it was a small database that I created. And then I said, Okay, maybe I can help some other servers who need this kind of, of services, and then how that’s how it started. Now it’s way bigger, as community and number of people involved in the team and everything. Yeah, but that’s how it started.
Ben Donovan
Yeah, and I’d like to talk about the evolution of AZ rank because obviously that is going to follow the evolution of ranking. So that’d be a good, good conversation before we do just something that I’d like to pick up on. Before we get into that, because I think it’d be relevant for a lot of listeners, myself included, is we try and do so many things. And you’ve obviously started a brand it hasn’t gone so well. And like you say everything happens for a reason. I love that mindset. But then you started Other brands too, and you’ve got a third one. And then you’ve got the AZ rank business. How do you how do you find time to manage it all? Do you ever struggle with doing lots at the same time? How do you make it work?
Alina
Well, that’s a good question.
Ben Donovan
Please help me.
Alina
Yeah, I wish I could, I mean, it’s, it’s winning, sometimes winning on some sites, losing on the others, I mean, of course, you know, the hustle, it’s not enough sleep. Maybe not hanging out with your friends that much, maybe your family needs you more than they do. So there are some sacrifices to be made at one point, and I’m not gonna lie, it’s complicated. Even having one brand, just one brand. It’s complicated in this industry, because it’s changed a lot. It’s not what it used to be in 2015, where just put a product and you got sales from day one. Now, it’s not that it takes time. So the I don’t have a magic secret yet, but I’m definitely working on it. And I will definitely let you know when when I do. But the thing is, what what works for me is trying to, I try to do every day, a little bit of everything, for each of the brands for each of the agencies for each service. So a bit of everything, every day so that not a day goes by without me overlooking something. Some days works better than the others, of course, some days, you know, I’m up at 3am in the morning, and maybe my brain isn’t 100% functional, but those days happen to it’s just what we chose to do. I love it. I love every second of it. And I wouldn’t see myself doing anything else. Yeah. Ever since I started this, just, you know, mingle a little bit of everything and get support from friends and family. Yeah, that’s
Ben Donovan
Definitely, definitely yeah, I read something recently that made me laugh that entrepreneurs are the only people that will leave their 40 hour a week work, job just to work 60 hours a week. Everyone talks about you know, freedom and not having to work a job and then you end up working more hours. But you know, you do something you enjoy, and you’re creating your own future, aren’t you? So that’s why we do it. But
Alina
We don’t feel, I mean, the way I think it is because why do we work so much. Even if maybe we could work less, we’re still a little bit overwhelmed. Because if you enjoy what you’re doing, you don’t feel it like a pressure. Like, like, you know, stress. Yeah,
Ben Donovan
Yeah, definitely. Yeah, we’ve had a full on. So like, 10 years, you know, and I always say to my wife, I’m really looking forward to some stage soon, just like taking six months off. And she says you won’t last six days, let alone six months, you know, but I know it’s a curse. But there it is, you know, we keep moving forward.
Alina
Good. We still need to have that habit here in our minds that, you know, that dream. Everybody says, like, work two hours a day from the beach with your laptop.
Ben Donovan
Yeah, one day. Yeah, yeah, one day we’ll be able to do it, maybe, maybe not. But I’d love to talk about obviously, keyword ranking on Amazon. It’s such a massive, massive topic. You know, like I said before, you know, probably following the journey of how AZ rank used to operate into then how it does operate now. It’d be a good journey to go on to help. If people are new to selling on Amazon, they might not understand how, you know, that whole process has evolved. And obviously, I want to talk more about what’s working now. But just to give people a bit of a backstory, obviously, everyone knows how important it is to rank for keywords on Amazon. Because if you can rank highly, people will find your products organically buy your products, etc, etc. But talk us through then the last sort of, say five, six years you’ve been doing AZ rank
Alina
Yeah, four.
Ben Donovan
So when it started out, how are you? How are you ranking products? How’s that journey kind of evolved?
Alina
Yes. So AZ rank was born back in the days when search find by model of ranking was very successful and 100 percents the good old days. Yeah. But remember before that, even before that, there was a time when you just could go there and do 1000 giveaways with search, find buy and get 1000 reviews, and that was allowed. That’s even older history. So we won’t go there. I wasn’t there at that time, but I was there in 2017 when when they deleted all the Amazon changed their mind and deleted the reviews that was fun or not. So yes, so trying by just for the beginners, for people maybe at the beginning of their journey, I’m going to explain a little bit what that is. It’s what what the name is search, meaning a person goes on Amazon, a real person, a real human being goes on Amazon and search for a keyword search for a keyword list. Let’s say garlic press, right? Because they want to buy a garlic press. And then 175 pages of results come up for garlic press. And then they scroll the scroll. That’s when they find one. Yours in our situation they find a product they go or they click on it. They like what they see the listing the photos and everything. And then they decide to purchase. So it’s search, find and buy. Why did this work? Why does it still work? But within the new TOS and the new scenarios? Because it’s basically what every person does when they go shopping, right? Yeah, whenever you go shopping, you search for something, you look at the options, and then you finally you choose one, right?
Alina
So when Amazon’s algorithm sees that your product is being chosen, after more people were searching for a specific keyword, and a percentage of those people chose your product, Amazon algorithm say, hey, this product is good. Let me put it higher on this keyword. Let me show it to more people. It’s exposure, it’s more eyes getting to see your product. That’s the goal. Because right now, right now, it’s it’s absolutely impossible to sell an Amazon a new product. Without some actions taken on it be it PPC beat ranking big external traffic, Google ads, whatever it you have to do something, if you just like open the listing, and wait, it’s never gonna happen. Even if it’s the greatest product in the world, and the greatest listing in the world, you have to act on that product, because that’s the that’s the way the algorithm likes it. That’s the way the algorithm is built.
Alina
So going back search, find, buy was technically allowed until November 2021. November last year, I mean, there were still people saying that it wasn’t allowed. I don’t want to go in to that. Even now, you know, they’re always like, different opinions. But the thing is I think it was good, safe and allowed. That’s why we did it. We’re our agency with all our services, our white hat, so we don’t go into the the other side of we’re doing this Amazon business. So yeah, that was that was one of the most effective strategies to use on a product launch, or even just, you know, just to give some ranking boost on some keywords. Basically, you can do ranking like whenever and always, all the time if you want.
Alina
Besides that what used to work was of course, PPC, of course, external traffic and all those mini actions that you can do for your product like social media posts, posting, giving it to micro influencers and all of these are still here are still there. I mean, they’re still working just the way you have to do it right now is a little bit more complex. And that is because when Amazon changed the terms of service in 2021, and they went against these rebates and the search term manipulation, that was the word used. A lot of people stopped any actions meaning giveaways or even influencers and because they there was still kind of giveaways and all the efforts were focused into PPC which is good PPC works, if you know how to do it. If you spend a lot of money, learning how to do it until you optimize and of course when there was such a big boost on this the bid And the CPCs were like, and they’re still very high, especially when it’s a new product you notice. And this is also for, I think, important thing to consider for the newer sellers. When you launch a new product with zero reviews, zero social proof, it’s hard to to get good numbers, good acres in PPC, from day one, you need to spend a couple of months until you get there. And that is time. That means time and money. What search find buy used to do, let’s say was get these results a little bit faster and a little bit more efficient. Because you still have to do PPC you still have to do from day one. In, in my opinion, at least there are people there who don’t agree, but in my opinion should do it from day one. Together with other actions.
Ben Donovan
Yeah. So there’s lots changed. And you know, obviously November last year must have been a stressful time for you. With lots changing in, in the world of Amazon. But you you’ve adapted since then, clearly. So talk us through what are the most successful launches, you’re seeing? What strategies are they deploying? Is it a combination of all of these? Is there one in particular that you lean towards? Talk us through those current successful launches?
Alina
Sure. So a successful launch starts, when you start creating your listing, if you ask me, is very listing is very important. Even if you have the an enormous budget for your launch, you still need to do a good listing because otherwise you won’t get indexed on keywords. Even if we do tons of PPC and tons of other actions on the product. If the listing isn’t good, that listing isn’t relevant for the algorithm. It’s going to be very complicated. I want to emphasize this a little bit. So the last couple of months, let’s say six to eight weeks, there have been a lot of changes, big changes in Amazon algorithm regarding categories and regarding relevant keywords associated or better set of relevant attributes associated to each category meaning my garlic press is in the garlic press says sub sub sub category inside Home and Kitchen right? Everything is good, I have garlic press keyword in my title and a lot of other longtail keywords inside my listing. All of a sudden, Amazon decides that my garlic press isn’t supposed to be in garlic presses sub sub category, but it’s in I don’t know, kitchen accessories or garlic, garlic accessories, just giving some examples here they move it. And Amazon has certain attributes certain specific keywords allocated to each of those sub sub sub categories. So you have to have those in your listing or part of those in order for the algorithm to see you relevant in that sub category. So now if I don’t have garlic accessory in my listing, because I’m in that category, Amazon doesn’t see me relevant as a product there. And all my rankings go go down. We’ve had a lot of situations like this lately. So what I strongly advise experienced and new sellers altogether, just check this. Check your sub, sub category constantly, even weekly, if possible. You can download your flat files now. Easily. Go through them, save them, check them and whenever you see something unusual in your keyword indexing or ranking because it’s unusual to get the in the index and the rank overnight. So something must have happened. First Look there, look in this into these keywords and subcategories. Okay, going back now.
Alina
So a good listing is the place to start definitely in any category. And in any moment, then, excuse me. Then we have the PPC which you cannot exist on Amazon if you don’t do PPC in 2022. And that’s also a very complex thing because they introduced like millions of ways inside the advertising manager now like video display product. I’m not a big fan of PPC. So maybe I don’t have I don’t have all the terminology needed. But yes, PPC is also a must have. And on top of that, there come the other options, which should be focused on, I mean should come from external sources, Amazon just acknowledged, I think it was August this year, they finally went out live and said yes, we do want external traffic, yes, we reward external traffic. For example, right now, if you do a Google ad with your, with your product, and the when you click the link, goes gets back to Amazon and there are no competitors showing on the top, top of the page until now, they got your money before the click, but there are still showing competitors. This is this. All of these are signs that Amazon is a big huge fan of external traffic. And it’s gonna be soon enough, I think sooner than later than that external traffic is you either have to do external traffic or you don’t exist, just like PPC, I think we’re very close to that point.
Alina
So in terms of external traffic, there are Google ads. Not you don’t have to do complicated Google ads, just some basic Google ads, Google ads on some very relevant keywords, which can get you some some traffic, hopefully converting one to press is a very new thing. We also have developed a very brand new actually recently launched service called press X. Regarding press articles, there are press releases out there there there, there are other ways to that you can leverage press press is very focused way let’s say maybe not focused very, like pointed direction for getting your external traffic. And on top of that, of course, there are all the other outside ways, for example, still micro influencers or influencers, influencer marketing is good. Also for ranking, but also for exposure for getting getting your product out there. If somebody listens to me right now, she said that like 10 things right now? Yes. And that probably, there are probably like a little more.
Alina
The main, the conclusion is that diversification is the name of the game right now. Yeah, that’s my conclusion for 2022. I think we’re still there in 2023, as well, contextual ranking, and diversification are the definitions for what’s working right. Now, diversification I explained and contextual ranking is something that may be very broad when you first hear it, but eventually comes to to the same thing, we are not there, where when we just, you know, go to garlic press keyword, this is my keyword, okay, this is my best keyword, my main keyword, I’m gonna rank on that keyword, and then I’m gonna win. No, it’s not like that anymore. Now you have to win real estate on all the other small keywords. Now you have to prove Amazon that you actually need to be actually deserved to be ranked on all those.
Ben Donovan
It makes a lot of sense. Yeah. And I think you shared a conclusion, I think my additional conclusion is that launching on Amazon is not a simple process anymore, you know, used to be very simple, you know, just I remember I did a viral launch, you know, with my first product and just gave them 100 codes. You take it away boys, and I was ranking you know, within a couple of weeks, I was ranking, you know, a product that was making 8-10,000 a month you know, and and it was it was great, but now that doesn’t work anymore. And now you anybody that is going into the Amazon space or launching new products, I think you have to treat this like a lot more of a sophisticated business, where like you said it has to be a multi pronged approach.
Ben Donovan
You know, you’re gonna have to take the time to learn some of these marketing principles and you know, create a product launch. That’s not just throw it up and hope and pray but actually there’s some Launch planning that goes into this. And so I think you’ve obviously shared some great, you shared some great sort of avenues of how people can do that. And just in the last few minutes, I would love just to briefly break down some of those a couple of questions on those. So number one, Google ads, number two, press, and then number three influencers. So just firstly, quickly on Google ads. So the strategy that we have tried to moderate success, so I’d love to hear some input from you, is Google AdWords, you know, at the top of search, not obviously shopping ads, but Google AdWords that kind of come across as almost this is Amazon advertising. But it’s then on keywords that are relevant to your product that go directly to your listing pages that the
Alina
and some I mean, we tell sellers, when they first start doing the we don’t do the Google ads campaign right now, we’re working on that, to add it as complex just to complete the range on our end, but just put the canonical, just the regular Amazon canonical link inside. Because if you’re going back if your listing is good, and if it’s optimized, you’re going to have a good canonical link. You can even ask Amazon to change your canonical link to your to some specific keywords. So then all the traffic coming to your canonical URL is going to help all those keywords and all the other combination of keywords inside your listing
Ben Donovan
the canonical URL, Are you still seeing that when people create the listing? The first five words in the title is still in that? Or is it as I mentioned, changing that?
Alina
It’s five, sometimes it’s three, sometimes it’s six. You can you can ask them, you can go to sort of support and ask them and I’ve seen I think 11 Or was the most the biggest numbers I’ve seen. Yeah. Yeah, you can leverage that a lot. If you’re using it.
Ben Donovan
And then the influences as influencers? How are you doing it?
Alina
Well, yeah. influencers? We don’t do that. It’s it’s the sellers, options, whether they go outside of us what we do at AZ rank and how we do it, actually. Now, I don’t think I mentioned that. So just letting people know, since that year was changed. So in 2021, we used to do search, find buy, but also with consulting offered to sellers, like we we do, every campaign is custom with us. I mean, you come with your product, it’s going to be a specific strategy for your product and a specific keyword selection for your for ranking your product. If you’re coming tomorrow with a different product, it’s going to be the whole process starts all over again. There isn’t like a magic number. We based our we base our research on the CPR number in helium 10. You know that that number that tells you how many units you need to do. But it’s not. It’s not 100%. It’s not right now and why it’s not right now. Because the way we changed it, we changed our way of doing this.
Alina
And how we do right now is its product surveys. Product surveys means that, yes, our community of people are still going to search for a keyword, but I’m not giving them the keyword, I’m giving them a list of keywords so they can choose or I’m giving them no keyword at all. And they just come with a keyword. And that is also what I said about contextual ranking because all this traffic coming from irregular numbers and from a broader spectrum of keywords helps much better your listing rank than just going on the main keyword on the second main keyword. Okay, so there’s a list of keywords, people search, they find your product and when they find the product, it they do a market research which can be custom, you can ask me, you can give me questions as a seller, what do you what would you like to know about your product? What would you know? What would you like to know how people think about it? Do they like the photos? Do they would they maybe like a different color for the product? All kinds of there all kinds of those things so that there’s the survey, and then only after that they purchase the product. So it’s still a giveaway, but it’s it’s wrapped into this survey. A survey procedure and we, uh, we think we are I mean we think I We know what you never know. 100% That’s why I say think you never know 100 potential with Amazon about anything, because? Because yeah, it’s just the way it is.
Alina
So I think we’re in the TOS, we never had any issues. So far. We’re in the TOS because we don’t drive specific traffic to a specific keyword. And at the same time, the people aren’t getting rebates, the people are we had, we found another way of doing this, we’re just paying them for for their work. They are our contractors, because they do the surveys. So all this process that we do, combined with the Google ads that I said before, maybe some some micro influencers, some people call these our our buyers, influencer, but they’re obviously not, but you know, it’s it can be like, associated. So that would be like the survey part of it. Yeah.
Alina
And the third thing was, What did you say? Press? OK, press. So press release has been used for a long time in press releases have been used for a long time, you know, press releases work used to work and and they still do, like, you launch a product. And they you put it into a news hub, and some publications or publisher, just pick it up there and publish it. Well, you pay for the article for the whole article itself. But you never know where that article will end up? Will it be on page one of Forbes? Or will it be on page 50? of whatever? New York Post, for example, you know, you don’t know? Right? So that’s why sometimes they work, sometimes they don’t, it’s not something that you can actually measure. Our solution is press articles via CPC. So it’s a cost per click model, we get your we get your product featured in 90% of the situations very relevant. Magazine for your product, if you have a pet product, we’re trying to find a pet magazine have a baby product, it’s going to be in a baby magazine. Yeah, you know, because the audience is. It’s dedicated to that product. That’s what we we aim for the article will be there. And inside the article, there will be a link, which can be canonical link can be attribution link. This is the magic thing, because attribution. Link gives you that back your 10% in brand referral bonus, at the end of every purchase, can be your Shopify link can be your whatever link inside the article.
Alina
So you only pay for the clicks you get on the link inside the article. That means people who click on the article and may read it, if they are not interested at all in buying or finding more details about your product, they’re probably not going to click the link. Yeah, who clicks the link has a very high buyer intent, and they will probably spend some time on your listing or maybe adding it to cart and stuff like that. So the whole effect. I mean, the whole not the main goal of our press articles, aren’t the sales that you’re gonna get from that article. It’s the ranking. And it’s the ranking because it’s very high quality external traffic driven directly to your Amazon listing. Through, not through keywords, I mean, we’re not targeting keywords in there, but just the overall effect that it has on the ranking on the on the keywords. Yeah.
Ben Donovan
Yeah, it does make a lot of sense. Yeah. So you are paying customers paying for the placement of that press or just for the clicks? Sorry, if you mentioned that already.
Alina
Just for the clicks. There is also a one time onboarding fee for us for all the work that we do. But on top of that, it’s just the clicks.
Ben Donovan
And is there a limit that you can put on that?
Alina
Limit as a budget? Yes, there are we have we have three tiers of budgets. So the budget starts for at $3,000. And then it’s 6,000. And then it’s $12,000. The amounts are big, but it’s for a long time. I mean, we set a campaign for two or three months or six months within that budget. And when the budget ends, you don’t pay for for any more clicks, but you’re still getting clicks the art the article doesn’t go away, it just goes lower in the results.
Ben Donovan
So that was gonna be my next question. Whether the articles are temporary or permanent. They stay there today.
Alina
They stay there. Yes. Yes,
Ben Donovan
I think maybe the best bet is to well, you obviously would have an opinion on this. But if someone wants to build out their own store as well is the link maybe do to your own store with a reader to Amazon initially, just because that link is going to be super valuable for, you know, SEO and that kind of thing. But that’s another topic for another day. But ya know, that’s super interesting. I think obviously, yeah, there’s lots of ways people can go about, you know, ranking and getting started with ranking. For a new seller. What do you think is the best route to take? What’s the easiest one to get outside of obviously, good listing PPC?
Alina
What’s the best route for ranking? What would be like the the easiest strategy to launch?
Ben Donovan
For someone starting out? Yeah, if they don’t have a huge budget? You know, a, maybe that’s part of the problem if they don’t have a huge budget. But if they want to get started on something, that’s the simple just to learn the process. Maybe they’re nervous about a big influencer campaign or a press campaign. Yeah. Would it then be Google ads? Would you recommend or what what do you think
Alina
I would recommend? Yes, a little bit of Google ads, I mean, with 5 or $10 a day, you can still get some clicks and results. And I will also recommend our our surveys, which can which are efficient, and I mean, effective in a short period of time. And you can, you can just get even with 20 or 30 units, you can get some real estate on some keywords, smaller keywords again, so we’re starting small, get some real estate on those. Start to get those three, five sales a day. And then from there, you can build in in a whole different way, you can then increase maybe your Google ads, then maybe you can contact an influencer, maybe start some bigger keywords with us, and so on. It’s a continuous never ending chain.
Ben Donovan
Yeah, definitely. Yeah, that’s good. And so you’ve obviously got a not that I want to get you to give away too many trade secrets. But you’ve got a community of people who will go through this process for you. And a number of them will buy the product, which is going to help with ranking as well. But it’s a TOS kind of compliance app.
Alina
If it’s TOS compliant,
Ben Donovan
so I was just summarizing.
Alina
Oh, you’re summarizing? Okay,
Ben Donovan
sorry. Yes. Yeah, no, that’s, that’s interesting. Yeah, that’ really interesting. Where can people find out more about this if, if they want to learn more?
Alina
Well, they can reach out directly to me, I’m usually pretty responsive with my I’m on Instagram and Facebook Messenger, LinkedIn with my name here on the screen, Alina Vlaic, and our website is azrank.com.
Ben Donovan
AZ, AZ, not easy.
Alina
azrank.com. And inside there, there is also information about press X, that’s it has its own website, press X dot live, but it’s still inside AZ rank as well, for the press articles, or I don’t know I always like to talk to people. Just like sellers, helping sellers or just like keeping the information, the flow information running at any moment. So just feel free to reach out just saying hi, and not necessarily for service or something.
Ben Donovan
Sounds good. Now, we appreciate that. And I’m sure there’ll be people that take you up on that and find out more about that launch service. And as your launches get even more important these days fighting through the competition and getting to the top of the ranking. So we appreciate all of the wisdom you shared with us today. Really, really helpful. And yeah, thanks. Thanks again for coming on the show. And maybe we could do another episode in 6, 12 months and talk about no doubt that all of the changes that Amazon will bring about time so
Alina
I’m waiting. Today is no Today is October October 2nd But yesterday, I mean, you know that every, every single year when Q4 comes? I’m like hell yeah. What’s gonna happen this year?
Ben Donovan
Yeah, hopefully a quiet one. But we weren’t told. Yeah, indeed. Indeed. Good stuff. Amazing. Thank you so much for coming on.
Alina
And thank you again.
Ben Donovan
Thank you everyone, for listening at home. Definitely check out all the AZ rank have to offer and we’ll see in the next episode real soon.
Hey, folks, welcome back to another episode of The Brand Builder show. We’re gonna be talking about all things ranking on Amazon today. It’s gonna be a great informative episode. And to help us talk through that we’ve got a lien up from AZ Rank Alina. Welcome to the show today.
Alina
Well, thank you. Hi. Very happy to be here. And thanks for having me.
Ben Donovan
No, I’m glad you’re here. You’re a ferret fellow European. I’m in Europe, too. In the UK. So I would actually say a Zed rank. No, I’d say yeah, I would say A Zed rank, but do you say AZ rank?
Alina
AZ Yeah, it’s easy. Sometimes people like, like, yeah, sometimes people call us easy from life, you know, easy rank. So it’s been going around all kinds of names, but somehow they Find us through AZ..
Ben Donovan
Yeah, yeah. Well, you are quite well known in the Amazon community. So I’m sure you know, there’s there’s lots of people finding you. And I know you’ve got lots of, you know, lots of wisdom to share with us today on the topic. Before we do get into talking about ranking on Amazon, we’d love to know a little bit more about you how you got started in the Amazon space, give us a bit of the the origin story, if you will,
Alina
of course. So starting Amazon started, like, learning journey for us, me and my husband, own a business here in Romania, which is involved in E-commerce and just distribution of toys, and baby products, children. So in this space, so then when we heard about Amazon, which was like, I don’t know, maybe 2015 or so but didn’t go too much into it. It was around 2017, when we said, okay, let’s learn this, because it’s ecommerce, it’s the the thing that will, will be you have to be in the E commerce in the next year. So then we started selling some products that we already were selling here in Romania, basically, we got approval from the brands and started selling them in Amazon, UK bit kind of a wholesale model, maybe modified. And that’s how we first got in touch with Amazon. We said okay, before starting a private label brand before building all that, let’s see, do we know how to create a listing? Do we know how to sell PPC? Do we know how to navigate through Seller Central and all that? So that’s how we started in the UK. I mean, in Europe, first it was UK, and then all the other marketplaces in Europe. And then late 2017-2018, and beginning of 2018, we started our first private label brand, which was in baby category in amazon.com. And we hit it hard with big failure. But, yes, it was a very competitive product.
Ben Donovan
Yeah, it is competitive category, isn’t it?
Alina
It’s a baby, it was a baby milestone blanket. The numbers look good. And all the tools, the knowledge we had back then said, Okay, this is going to be a winning product. But now I know. It’s not. It was it was complex. I mean, complicated. Yes. But I’m not. I mean, if it wasn’t, if it weren’t for that failed product, I wouldn’t be we wouldn’t be here, right now, we wouldn’t be having this conversation, probably I wouldn’t be having as your AZ Rank, or the other brands we’re owning right now. So it was the best learning experience I ever had. Because it was the thing that made us like, push harder, we have to make it work. Why are some people doing it? What happened here? You know, all those kinds of questions that come along? Yeah.
Alina
We close it. I mean, it’s not there anymore. The brand isn’t? Isn’t there, we tried a couple of more other products, but it was the same thing. So we decided to let it go. And start new ones. And now we have two more brands, two other brands in other categories, working on on another a third one for next year. So we continued the selling adventure, let’s say so the business for real. At the same time, while I was struggling with the baby milestone blanket and trying to do all kinds of influencers, Instagram, Pinterest, you name it, I did them all. Back then. That’s how I started AZ rank. Because I’ve had the luck of working with some really good people for creating content about my product. And then it was a small database that I created. And then I said, Okay, maybe I can help some other servers who need this kind of, of services, and then how that’s how it started. Now it’s way bigger, as community and number of people involved in the team and everything. Yeah, but that’s how it started.
Ben Donovan
Yeah, and I’d like to talk about the evolution of AZ rank because obviously that is going to follow the evolution of ranking. So that’d be a good, good conversation before we do just something that I’d like to pick up on. Before we get into that, because I think it’d be relevant for a lot of listeners, myself included, is we try and do so many things. And you’ve obviously started a brand it hasn’t gone so well. And like you say everything happens for a reason. I love that mindset. But then you started Other brands too, and you’ve got a third one. And then you’ve got the AZ rank business. How do you how do you find time to manage it all? Do you ever struggle with doing lots at the same time? How do you make it work?
Alina
Well, that’s a good question.
Ben Donovan
Please help me.
Alina
Yeah, I wish I could, I mean, it’s, it’s winning, sometimes winning on some sites, losing on the others, I mean, of course, you know, the hustle, it’s not enough sleep. Maybe not hanging out with your friends that much, maybe your family needs you more than they do. So there are some sacrifices to be made at one point, and I’m not gonna lie, it’s complicated. Even having one brand, just one brand. It’s complicated in this industry, because it’s changed a lot. It’s not what it used to be in 2015, where just put a product and you got sales from day one. Now, it’s not that it takes time. So the I don’t have a magic secret yet, but I’m definitely working on it. And I will definitely let you know when when I do. But the thing is, what what works for me is trying to, I try to do every day, a little bit of everything, for each of the brands for each of the agencies for each service. So a bit of everything, every day so that not a day goes by without me overlooking something. Some days works better than the others, of course, some days, you know, I’m up at 3am in the morning, and maybe my brain isn’t 100% functional, but those days happen to it’s just what we chose to do. I love it. I love every second of it. And I wouldn’t see myself doing anything else. Yeah. Ever since I started this, just, you know, mingle a little bit of everything and get support from friends and family. Yeah, that’s
Ben Donovan
Definitely, definitely yeah, I read something recently that made me laugh that entrepreneurs are the only people that will leave their 40 hour a week work, job just to work 60 hours a week. Everyone talks about you know, freedom and not having to work a job and then you end up working more hours. But you know, you do something you enjoy, and you’re creating your own future, aren’t you? So that’s why we do it. But
Alina
We don’t feel, I mean, the way I think it is because why do we work so much. Even if maybe we could work less, we’re still a little bit overwhelmed. Because if you enjoy what you’re doing, you don’t feel it like a pressure. Like, like, you know, stress. Yeah,
Ben Donovan
Yeah, definitely. Yeah, we’ve had a full on. So like, 10 years, you know, and I always say to my wife, I’m really looking forward to some stage soon, just like taking six months off. And she says you won’t last six days, let alone six months, you know, but I know it’s a curse. But there it is, you know, we keep moving forward.
Alina
Good. We still need to have that habit here in our minds that, you know, that dream. Everybody says, like, work two hours a day from the beach with your laptop.
Ben Donovan
Yeah, one day. Yeah, yeah, one day we’ll be able to do it, maybe, maybe not. But I’d love to talk about obviously, keyword ranking on Amazon. It’s such a massive, massive topic. You know, like I said before, you know, probably following the journey of how AZ rank used to operate into then how it does operate now. It’d be a good journey to go on to help. If people are new to selling on Amazon, they might not understand how, you know, that whole process has evolved. And obviously, I want to talk more about what’s working now. But just to give people a bit of a backstory, obviously, everyone knows how important it is to rank for keywords on Amazon. Because if you can rank highly, people will find your products organically buy your products, etc, etc. But talk us through then the last sort of, say five, six years you’ve been doing AZ rank
Alina
Yeah, four.
Ben Donovan
So when it started out, how are you? How are you ranking products? How’s that journey kind of evolved?
Alina
Yes. So AZ rank was born back in the days when search find by model of ranking was very successful and 100 percents the good old days. Yeah. But remember before that, even before that, there was a time when you just could go there and do 1000 giveaways with search, find buy and get 1000 reviews, and that was allowed. That’s even older history. So we won’t go there. I wasn’t there at that time, but I was there in 2017 when when they deleted all the Amazon changed their mind and deleted the reviews that was fun or not. So yes, so trying by just for the beginners, for people maybe at the beginning of their journey, I’m going to explain a little bit what that is. It’s what what the name is search, meaning a person goes on Amazon, a real person, a real human being goes on Amazon and search for a keyword search for a keyword list. Let’s say garlic press, right? Because they want to buy a garlic press. And then 175 pages of results come up for garlic press. And then they scroll the scroll. That’s when they find one. Yours in our situation they find a product they go or they click on it. They like what they see the listing the photos and everything. And then they decide to purchase. So it’s search, find and buy. Why did this work? Why does it still work? But within the new TOS and the new scenarios? Because it’s basically what every person does when they go shopping, right? Yeah, whenever you go shopping, you search for something, you look at the options, and then you finally you choose one, right?
Alina
So when Amazon’s algorithm sees that your product is being chosen, after more people were searching for a specific keyword, and a percentage of those people chose your product, Amazon algorithm say, hey, this product is good. Let me put it higher on this keyword. Let me show it to more people. It’s exposure, it’s more eyes getting to see your product. That’s the goal. Because right now, right now, it’s it’s absolutely impossible to sell an Amazon a new product. Without some actions taken on it be it PPC beat ranking big external traffic, Google ads, whatever it you have to do something, if you just like open the listing, and wait, it’s never gonna happen. Even if it’s the greatest product in the world, and the greatest listing in the world, you have to act on that product, because that’s the that’s the way the algorithm likes it. That’s the way the algorithm is built.
Alina
So going back search, find, buy was technically allowed until November 2021. November last year, I mean, there were still people saying that it wasn’t allowed. I don’t want to go in to that. Even now, you know, they’re always like, different opinions. But the thing is I think it was good, safe and allowed. That’s why we did it. We’re our agency with all our services, our white hat, so we don’t go into the the other side of we’re doing this Amazon business. So yeah, that was that was one of the most effective strategies to use on a product launch, or even just, you know, just to give some ranking boost on some keywords. Basically, you can do ranking like whenever and always, all the time if you want.
Alina
Besides that what used to work was of course, PPC, of course, external traffic and all those mini actions that you can do for your product like social media posts, posting, giving it to micro influencers and all of these are still here are still there. I mean, they’re still working just the way you have to do it right now is a little bit more complex. And that is because when Amazon changed the terms of service in 2021, and they went against these rebates and the search term manipulation, that was the word used. A lot of people stopped any actions meaning giveaways or even influencers and because they there was still kind of giveaways and all the efforts were focused into PPC which is good PPC works, if you know how to do it. If you spend a lot of money, learning how to do it until you optimize and of course when there was such a big boost on this the bid And the CPCs were like, and they’re still very high, especially when it’s a new product you notice. And this is also for, I think, important thing to consider for the newer sellers. When you launch a new product with zero reviews, zero social proof, it’s hard to to get good numbers, good acres in PPC, from day one, you need to spend a couple of months until you get there. And that is time. That means time and money. What search find buy used to do, let’s say was get these results a little bit faster and a little bit more efficient. Because you still have to do PPC you still have to do from day one. In, in my opinion, at least there are people there who don’t agree, but in my opinion should do it from day one. Together with other actions.
Ben Donovan
Yeah. So there’s lots changed. And you know, obviously November last year must have been a stressful time for you. With lots changing in, in the world of Amazon. But you you’ve adapted since then, clearly. So talk us through what are the most successful launches, you’re seeing? What strategies are they deploying? Is it a combination of all of these? Is there one in particular that you lean towards? Talk us through those current successful launches?
Alina
Sure. So a successful launch starts, when you start creating your listing, if you ask me, is very listing is very important. Even if you have the an enormous budget for your launch, you still need to do a good listing because otherwise you won’t get indexed on keywords. Even if we do tons of PPC and tons of other actions on the product. If the listing isn’t good, that listing isn’t relevant for the algorithm. It’s going to be very complicated. I want to emphasize this a little bit. So the last couple of months, let’s say six to eight weeks, there have been a lot of changes, big changes in Amazon algorithm regarding categories and regarding relevant keywords associated or better set of relevant attributes associated to each category meaning my garlic press is in the garlic press says sub sub sub category inside Home and Kitchen right? Everything is good, I have garlic press keyword in my title and a lot of other longtail keywords inside my listing. All of a sudden, Amazon decides that my garlic press isn’t supposed to be in garlic presses sub sub category, but it’s in I don’t know, kitchen accessories or garlic, garlic accessories, just giving some examples here they move it. And Amazon has certain attributes certain specific keywords allocated to each of those sub sub sub categories. So you have to have those in your listing or part of those in order for the algorithm to see you relevant in that sub category. So now if I don’t have garlic accessory in my listing, because I’m in that category, Amazon doesn’t see me relevant as a product there. And all my rankings go go down. We’ve had a lot of situations like this lately. So what I strongly advise experienced and new sellers altogether, just check this. Check your sub, sub category constantly, even weekly, if possible. You can download your flat files now. Easily. Go through them, save them, check them and whenever you see something unusual in your keyword indexing or ranking because it’s unusual to get the in the index and the rank overnight. So something must have happened. First Look there, look in this into these keywords and subcategories. Okay, going back now.
Alina
So a good listing is the place to start definitely in any category. And in any moment, then, excuse me. Then we have the PPC which you cannot exist on Amazon if you don’t do PPC in 2022. And that’s also a very complex thing because they introduced like millions of ways inside the advertising manager now like video display product. I’m not a big fan of PPC. So maybe I don’t have I don’t have all the terminology needed. But yes, PPC is also a must have. And on top of that, there come the other options, which should be focused on, I mean should come from external sources, Amazon just acknowledged, I think it was August this year, they finally went out live and said yes, we do want external traffic, yes, we reward external traffic. For example, right now, if you do a Google ad with your, with your product, and the when you click the link, goes gets back to Amazon and there are no competitors showing on the top, top of the page until now, they got your money before the click, but there are still showing competitors. This is this. All of these are signs that Amazon is a big huge fan of external traffic. And it’s gonna be soon enough, I think sooner than later than that external traffic is you either have to do external traffic or you don’t exist, just like PPC, I think we’re very close to that point.
Alina
So in terms of external traffic, there are Google ads. Not you don’t have to do complicated Google ads, just some basic Google ads, Google ads on some very relevant keywords, which can get you some some traffic, hopefully converting one to press is a very new thing. We also have developed a very brand new actually recently launched service called press X. Regarding press articles, there are press releases out there there there, there are other ways to that you can leverage press press is very focused way let’s say maybe not focused very, like pointed direction for getting your external traffic. And on top of that, of course, there are all the other outside ways, for example, still micro influencers or influencers, influencer marketing is good. Also for ranking, but also for exposure for getting getting your product out there. If somebody listens to me right now, she said that like 10 things right now? Yes. And that probably, there are probably like a little more.
Alina
The main, the conclusion is that diversification is the name of the game right now. Yeah, that’s my conclusion for 2022. I think we’re still there in 2023, as well, contextual ranking, and diversification are the definitions for what’s working right. Now, diversification I explained and contextual ranking is something that may be very broad when you first hear it, but eventually comes to to the same thing, we are not there, where when we just, you know, go to garlic press keyword, this is my keyword, okay, this is my best keyword, my main keyword, I’m gonna rank on that keyword, and then I’m gonna win. No, it’s not like that anymore. Now you have to win real estate on all the other small keywords. Now you have to prove Amazon that you actually need to be actually deserved to be ranked on all those.
Ben Donovan
It makes a lot of sense. Yeah. And I think you shared a conclusion, I think my additional conclusion is that launching on Amazon is not a simple process anymore, you know, used to be very simple, you know, just I remember I did a viral launch, you know, with my first product and just gave them 100 codes. You take it away boys, and I was ranking you know, within a couple of weeks, I was ranking, you know, a product that was making 8-10,000 a month you know, and and it was it was great, but now that doesn’t work anymore. And now you anybody that is going into the Amazon space or launching new products, I think you have to treat this like a lot more of a sophisticated business, where like you said it has to be a multi pronged approach.
Ben Donovan
You know, you’re gonna have to take the time to learn some of these marketing principles and you know, create a product launch. That’s not just throw it up and hope and pray but actually there’s some Launch planning that goes into this. And so I think you’ve obviously shared some great, you shared some great sort of avenues of how people can do that. And just in the last few minutes, I would love just to briefly break down some of those a couple of questions on those. So number one, Google ads, number two, press, and then number three influencers. So just firstly, quickly on Google ads. So the strategy that we have tried to moderate success, so I’d love to hear some input from you, is Google AdWords, you know, at the top of search, not obviously shopping ads, but Google AdWords that kind of come across as almost this is Amazon advertising. But it’s then on keywords that are relevant to your product that go directly to your listing pages that the
Alina
and some I mean, we tell sellers, when they first start doing the we don’t do the Google ads campaign right now, we’re working on that, to add it as complex just to complete the range on our end, but just put the canonical, just the regular Amazon canonical link inside. Because if you’re going back if your listing is good, and if it’s optimized, you’re going to have a good canonical link. You can even ask Amazon to change your canonical link to your to some specific keywords. So then all the traffic coming to your canonical URL is going to help all those keywords and all the other combination of keywords inside your listing
Ben Donovan
the canonical URL, Are you still seeing that when people create the listing? The first five words in the title is still in that? Or is it as I mentioned, changing that?
Alina
It’s five, sometimes it’s three, sometimes it’s six. You can you can ask them, you can go to sort of support and ask them and I’ve seen I think 11 Or was the most the biggest numbers I’ve seen. Yeah. Yeah, you can leverage that a lot. If you’re using it.
Ben Donovan
And then the influences as influencers? How are you doing it?
Alina
Well, yeah. influencers? We don’t do that. It’s it’s the sellers, options, whether they go outside of us what we do at AZ rank and how we do it, actually. Now, I don’t think I mentioned that. So just letting people know, since that year was changed. So in 2021, we used to do search, find buy, but also with consulting offered to sellers, like we we do, every campaign is custom with us. I mean, you come with your product, it’s going to be a specific strategy for your product and a specific keyword selection for your for ranking your product. If you’re coming tomorrow with a different product, it’s going to be the whole process starts all over again. There isn’t like a magic number. We based our we base our research on the CPR number in helium 10. You know that that number that tells you how many units you need to do. But it’s not. It’s not 100%. It’s not right now and why it’s not right now. Because the way we changed it, we changed our way of doing this.
Alina
And how we do right now is its product surveys. Product surveys means that, yes, our community of people are still going to search for a keyword, but I’m not giving them the keyword, I’m giving them a list of keywords so they can choose or I’m giving them no keyword at all. And they just come with a keyword. And that is also what I said about contextual ranking because all this traffic coming from irregular numbers and from a broader spectrum of keywords helps much better your listing rank than just going on the main keyword on the second main keyword. Okay, so there’s a list of keywords, people search, they find your product and when they find the product, it they do a market research which can be custom, you can ask me, you can give me questions as a seller, what do you what would you like to know about your product? What would you know? What would you like to know how people think about it? Do they like the photos? Do they would they maybe like a different color for the product? All kinds of there all kinds of those things so that there’s the survey, and then only after that they purchase the product. So it’s still a giveaway, but it’s it’s wrapped into this survey. A survey procedure and we, uh, we think we are I mean we think I We know what you never know. 100% That’s why I say think you never know 100 potential with Amazon about anything, because? Because yeah, it’s just the way it is.
Alina
So I think we’re in the TOS, we never had any issues. So far. We’re in the TOS because we don’t drive specific traffic to a specific keyword. And at the same time, the people aren’t getting rebates, the people are we had, we found another way of doing this, we’re just paying them for for their work. They are our contractors, because they do the surveys. So all this process that we do, combined with the Google ads that I said before, maybe some some micro influencers, some people call these our our buyers, influencer, but they’re obviously not, but you know, it’s it can be like, associated. So that would be like the survey part of it. Yeah.
Alina
And the third thing was, What did you say? Press? OK, press. So press release has been used for a long time in press releases have been used for a long time, you know, press releases work used to work and and they still do, like, you launch a product. And they you put it into a news hub, and some publications or publisher, just pick it up there and publish it. Well, you pay for the article for the whole article itself. But you never know where that article will end up? Will it be on page one of Forbes? Or will it be on page 50? of whatever? New York Post, for example, you know, you don’t know? Right? So that’s why sometimes they work, sometimes they don’t, it’s not something that you can actually measure. Our solution is press articles via CPC. So it’s a cost per click model, we get your we get your product featured in 90% of the situations very relevant. Magazine for your product, if you have a pet product, we’re trying to find a pet magazine have a baby product, it’s going to be in a baby magazine. Yeah, you know, because the audience is. It’s dedicated to that product. That’s what we we aim for the article will be there. And inside the article, there will be a link, which can be canonical link can be attribution link. This is the magic thing, because attribution. Link gives you that back your 10% in brand referral bonus, at the end of every purchase, can be your Shopify link can be your whatever link inside the article.
Alina
So you only pay for the clicks you get on the link inside the article. That means people who click on the article and may read it, if they are not interested at all in buying or finding more details about your product, they’re probably not going to click the link. Yeah, who clicks the link has a very high buyer intent, and they will probably spend some time on your listing or maybe adding it to cart and stuff like that. So the whole effect. I mean, the whole not the main goal of our press articles, aren’t the sales that you’re gonna get from that article. It’s the ranking. And it’s the ranking because it’s very high quality external traffic driven directly to your Amazon listing. Through, not through keywords, I mean, we’re not targeting keywords in there, but just the overall effect that it has on the ranking on the on the keywords. Yeah.
Ben Donovan
Yeah, it does make a lot of sense. Yeah. So you are paying customers paying for the placement of that press or just for the clicks? Sorry, if you mentioned that already.
Alina
Just for the clicks. There is also a one time onboarding fee for us for all the work that we do. But on top of that, it’s just the clicks.
Ben Donovan
And is there a limit that you can put on that?
Alina
Limit as a budget? Yes, there are we have we have three tiers of budgets. So the budget starts for at $3,000. And then it’s 6,000. And then it’s $12,000. The amounts are big, but it’s for a long time. I mean, we set a campaign for two or three months or six months within that budget. And when the budget ends, you don’t pay for for any more clicks, but you’re still getting clicks the art the article doesn’t go away, it just goes lower in the results.
Ben Donovan
So that was gonna be my next question. Whether the articles are temporary or permanent. They stay there today.
Alina
They stay there. Yes. Yes,
Ben Donovan
I think maybe the best bet is to well, you obviously would have an opinion on this. But if someone wants to build out their own store as well is the link maybe do to your own store with a reader to Amazon initially, just because that link is going to be super valuable for, you know, SEO and that kind of thing. But that’s another topic for another day. But ya know, that’s super interesting. I think obviously, yeah, there’s lots of ways people can go about, you know, ranking and getting started with ranking. For a new seller. What do you think is the best route to take? What’s the easiest one to get outside of obviously, good listing PPC?
Alina
What’s the best route for ranking? What would be like the the easiest strategy to launch?
Ben Donovan
For someone starting out? Yeah, if they don’t have a huge budget? You know, a, maybe that’s part of the problem if they don’t have a huge budget. But if they want to get started on something, that’s the simple just to learn the process. Maybe they’re nervous about a big influencer campaign or a press campaign. Yeah. Would it then be Google ads? Would you recommend or what what do you think
Alina
I would recommend? Yes, a little bit of Google ads, I mean, with 5 or $10 a day, you can still get some clicks and results. And I will also recommend our our surveys, which can which are efficient, and I mean, effective in a short period of time. And you can, you can just get even with 20 or 30 units, you can get some real estate on some keywords, smaller keywords again, so we’re starting small, get some real estate on those. Start to get those three, five sales a day. And then from there, you can build in in a whole different way, you can then increase maybe your Google ads, then maybe you can contact an influencer, maybe start some bigger keywords with us, and so on. It’s a continuous never ending chain.
Ben Donovan
Yeah, definitely. Yeah, that’s good. And so you’ve obviously got a not that I want to get you to give away too many trade secrets. But you’ve got a community of people who will go through this process for you. And a number of them will buy the product, which is going to help with ranking as well. But it’s a TOS kind of compliance app.
Alina
If it’s TOS compliant,
Ben Donovan
so I was just summarizing.
Alina
Oh, you’re summarizing? Okay,
Ben Donovan
sorry. Yes. Yeah, no, that’s, that’s interesting. Yeah, that’ really interesting. Where can people find out more about this if, if they want to learn more?
Alina
Well, they can reach out directly to me, I’m usually pretty responsive with my I’m on Instagram and Facebook Messenger, LinkedIn with my name here on the screen, Alina Vlaic, and our website is azrank.com.
Ben Donovan
AZ, AZ, not easy.
Alina
azrank.com. And inside there, there is also information about press X, that’s it has its own website, press X dot live, but it’s still inside AZ rank as well, for the press articles, or I don’t know I always like to talk to people. Just like sellers, helping sellers or just like keeping the information, the flow information running at any moment. So just feel free to reach out just saying hi, and not necessarily for service or something.
Ben Donovan
Sounds good. Now, we appreciate that. And I’m sure there’ll be people that take you up on that and find out more about that launch service. And as your launches get even more important these days fighting through the competition and getting to the top of the ranking. So we appreciate all of the wisdom you shared with us today. Really, really helpful. And yeah, thanks. Thanks again for coming on the show. And maybe we could do another episode in 6, 12 months and talk about no doubt that all of the changes that Amazon will bring about time so
Alina
I’m waiting. Today is no Today is October October 2nd But yesterday, I mean, you know that every, every single year when Q4 comes? I’m like hell yeah. What’s gonna happen this year?
Ben Donovan
Yeah, hopefully a quiet one. But we weren’t told. Yeah, indeed. Indeed. Good stuff. Amazing. Thank you so much for coming on.
Alina
And thank you again.
Ben Donovan
Thank you everyone, for listening at home. Definitely check out all the AZ rank have to offer and we’ll see in the next episode real soon.
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