82. The Latest Amazon Advertising Strategies w/ Sammy Akthar

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The Brand Builder Show
82. The Latest Amazon Advertising Strategies w/ Sammy Akthar

Amazon advertising is an ever-evolving platform that saves its best success for those who continue to evolve their learning at the same pace.

In this week’s episode of the Brand Builder Show, we’re joined by advertising expert Sammy Akthar.

Sammy has run his own brands and also manages a large number of high-volume brands and as such is on the cutting edge of what is working right now.

In the episode, we talked about the latest strategies he’s testing including a unique approach to organic ranking through geo-targeting.

Find out all about it in this week’s episode!

Episode Links

Additional Resources

Talking Points

  • 00:00 – Introduction to Guest: Sammy Akthar
  • 00:55 – Sammy’s Background
  • 02:01 – The Path to Agency Services
  • 03:25 – Crafting a Coffee Brand
  • 05:09 – Evolution of Amazon
  • 09:02 – Defining Success: KPIs in Amazon Advertising Assessment
  • 14:01 – Unlocking Conversion Benefits through Q&A
  • 15:20 – Campaign Structure: Strategies for Optimization
  • 20:07 – Geolocation’s Role in Ranking Dynamics
  • 24:10 – Strategies To Maximize ROI on Amazon
  • 26:53 – Amazon’s Changing Ecosystem
  • 30:49 – Key Advice from Sammy
  • 31:30 – Explore Sammy’s Podcast
Ben Donovan  00:00
Hey folks, welcome back to another episode of The Brand Builder Show. And if you want to rank your products on Amazon with Amazon PPC, then this is the episode for you, because we’re going to be talking exactly how you can do that with some advanced strategies you may not have heard anywhere else. So I’m excited for this episode. And I know you are going to get a lot of value out of it. To talk about these tactics and strategies, we have brought Sammy on to the show today. Sammy, thanks for joining us.

Sammy Akthar  00:29
Hey Ben. Thank you so much for inviting to this podcast. I’m really excited to share as much as I can.

Ben Donovan  00:34
Now I’m excited to have been checking out some of your content and you are very knowledgeable on the topic of Amazon advertising and growing brands on Amazon. So yeah, super excited to dive into the different things we’re going to talk about today. Before we do that, let our listeners know a little bit about yourself a bit of your background, how you got to where you are today.

Sammy Akthar  00:55
Yeah, so it’s a funny story for me. So my name is Sammy Akthar, and the founder of Regro media. But it all started in the year 2017 When I was pursuing an engineering degree, as in the second year, it is a four year degree I was pursuing engineering I was in the second year and a tragic incident my father passed away so the responsibility of my family was on my head, so I had to choose what should I do whether I should continue my education or I should start a business. And during that time, Amazon FBA was kind of hot topic because you will notice all 17, 16, those are the kind of time well, Amazon FBA affiliate marketing, dropshipping are kind of coming up. So I started do Amazon FBA, almost one one and a half years, I scaled my brand to doing almost $600,000. And then I exited that brand, right on my part to handle our brand. That after exiting, I started my agency called Regro media. So here we are, we are managing almost 70 plus brands right now combined 150 million USD, with 35 plus team members working completely virtually. And there we are.

Ben Donovan  02:01
Amazing. Sorry to hear about the tragic sort of circumstances. But it sounds like you have done what true entrepreneurs do and that’s responds to challenges with a great response and built something out of it. So you know, congrats to you for doing that. And you know, an amazing journey. You talked about growing your own brand there and exiting. What made you kind of go down the route of then the agency side? Did you not fancy kind of carrying on with the brand side of it? Did you not enjoy it? What were the kind of the feelings?

Sammy Akthar  02:32
Yes, for the products I was selling the brand, you’d be familiar with it, it was made in India called cotton swing. So that was good product, but no story was behind it. I wasn’t so much familiar with the building the story building the brand properly targeting one specific audience because it was going very broad, targeting a very specific audience. So I decided to jump into other options. But the main thing that happened was while I was pursuing not doing that business, I was documenting everything on my YouTube channel, how much profits I’m doing, how much CEUs I’m getting on daily basis what products I’m launching. So everything that YouTube channel got some traction and people asked me you are doing a good for yourself, why not you help manage our brands. From that, I got the idea to start the agency and when we started there wasn’t so much agency out there that was doing only Amazon thing. 

Sammy Akthar  03:25
So we went and started this and funnily enough, I recently launched one brand by the name Ugly Coffee, it is a coffee brand. We have two coffees in it. One is made for male, one is made for female. The male coffee has specific vitamins and minerals which are female or male body lacks in that time period, the age group that we are targeting is 24 to 25, mainly people who are into gym. So that is how we are doing it. And there’s a good story to it we are targeting audience and we are building good team out of it like people who are completely physically challenged, they handle our online operations and who are mentally challenged they handle our offline operations. So that is what we are doing and we are going on a fundraising route instead of a normal investing our own money.

Ben Donovan  04:17
Exciting times. When are you hoping to get that launched?

Sammy Akthar  04:22
So we already started the production. The production should finish by this month. The production was really hard because we have to test out so many samples especially because coffee is a thing which tastes, where the taste matters a lot right? Taste and the smell. And when you add vitamins and minerals to it, it is kind of medicine that you are adding so it can impact the taste and smell so we have to take care of all those things. We have tested like 8, 10 samples and then got the final one.

Ben Donovan  04:48
Yeah, and you get to launch it on Amazon or DTC? 

Sammy Akthar  04:51
Yeah. We are launching an Amazon plus we have a website but we are targeting only Amazon first because we will get good traction first farmers and obviously because have the high conversion rate?

Ben Donovan  05:01
Yeah, definitely good stuff. While I’m, you know, I love my coffee. So hopefully it makes its way to the UK at some point and I can test it out. 

Sammy Akthar  05:08

Ben Donovan  05:09
Sounds good, man. Good. Okay. Well, you obviously, as you said, you’ve got a lot of clients, you know, Amazon advertising, particularly as a, as a big sort of aspect that you use with those businesses to really move the needle. So it’d be great to talk about some aspects that you are on the ground integrating into those businesses right now. Before we get into that, I just wonder if you could speak to, you know, how much the industry has changed and what really has changed over say, the last year? You know, we might have had episodes a year ago where we talked about Amazon PPC and how it works and what are the best strategies, but that maybe is changing now? Or maybe not, what do you think how do you feel about that?

Sammy Akthar  05:52
Yeah, I think it has changed a lot especially because Amazon rolling out new features new things in the advertising dashboard every day right. So, what is happening was previously we can put on any product which has good search volume and it would sell like crazy right, when we started that used to happen, but now a product needs to be properly researched, the competition is properly analyzed, you have to look at each keyword level how the competition is and whether you can compete with the search volume and the competition and the branded products out there or not. And if you can compete what kind of ACOS you are expecting, so what we have seen obviously, the cost per click, it kept on increasing right, it never came down, it kept on increasing and what we are also seeing is the cost is also increasing. So right now, PVC brand needs to focus on, like direct response marketing, right? But right now they have to focus more because now if a product is selling, let’s say example of supplement brand, okay, supplement product. Let’s say you’re selling a vitamin C capsules or something like that, it cost let’s say $19 Or it is selling for $19. So, what we have seen is it may cost a seller more than $19 to sell that product that is selling for $19, right? So, now you may ask where is the profit. So, obviously, now, what we are looking at is how you can get more lifetime value out of one customer because you are spending a lot in acquiring that customer. You have to have proper upsells in your listing, you have to have a proper brand story, you have to have proper comparison charts, you have to have proper related products that you can show maybe in the virtual bundles, maybe it can come in your frequently bought together section. So all this comes in play to increase your lifetime value per customer. So that you can calculate instead of one time ACOS, you can calculate a lifetime ACOS, which is more important. So that is what we are seeing brands are going apart from normal traditional direct response marketing, to making out what is their customer acquisition cost, and what are how many years a customer is sticking with them, and how much they can get out of each order. So that is what we have seen has changed a lot right now.

Ben Donovan  07:57
Yeah, recorded another episode recently where we talked about this very thing that eCommerce has evolved to the point where you used to be able to sell a product profitably on the first sale. And if that’s all you ever did, then that was fine. Whereas now to grow a real profitable scalable ecommerce brand, you have to be able to acquire customers at breakeven and bring the profit on future sales, complementary products, you know, subscriptions, that kind of thing. So, you know, it definitely is changing. And you I think you have to be a smarter marketer, you have to learn things about digital marketing, rather than as you said, you used to be able to just throw a product up on Amazon, do a half decent job of the listing, and you would get sales. That’s obviously maybe a downside that there’s more work now. But the upside, obviously, is it’s a much more mature platform. There’s lots more investment, lots more people looking to buy these kinds of brands. So yeah, if people are willing to put in the work, there’s lots, still lots of opportunity out there. Right.

Sammy Akthar  08:58
Definitely. Yeah. And it was I agree with you on this.

Ben Donovan  09:02
You mentioned about ACOS and the aim of what you’re trying to achieve with that. I know my goals have definitely changed over the years. What do you look at now in terms of KPIs for your Amazon advertising and look at something to deem it as successful or unsuccessful, like a PPC campaign, for example?

Sammy Akthar  09:21
Yeah, what we have seen is I think this would be stages of a product, right? product, we divide in stages, the first stage, obviously, you’re building the listing, so that customer interest on it. The second stage is ranking. The third stage is obviously when it comes to ranking, obviously, or building the listing is obviously putting on more reviews. The third thing comes the profit. So profit comes last. And you have to make sure that all the steps are in proper order in order to get to the profits. So first, the main metrics that we’ll look into because you need to send traffic to your listing right otherwise, how you’re going to get sales because Amazon have banned everything that used to work right all the Blackhat techniques right now it does work. So, when you talk about this, you know, funny thing is I call CTR click through it as a doctor of ads. And there are only two metrics that we look at in the initial phase that is CTR and CVR conversion rate. So if let’s assume the CTR is not performing good, we started our listing, the listing is live, we got, let’s say, 10, 15 reviews through vine program. And trust me vine program, it is very strict and very honest, the reviews can be good, can be bad. So it completely depends on your product, right? So let’s say we got 15 reviews, we started our ads, we obviously start our ads from the beginning. But after you get reviews, the real conversion you start seeing right. So we start the ads, we see how the CTR is coming out how the conversion is coming out. We generally have a rule of thumb like if the CTR is less than 0.4%. That means something is not good. Especially after getting few reviews. When we don’t have reviews, the CTR can be very low, right? So if the CTR is low, then we have few aspects that you we need to look at only four to five points out there. First, if we talk about ourselves or our product, first is a main image is your main image compelling enough that within two seconds, a customer can tell what you have to offer. Right. The next thing is, what is your price, how many reviews and rating you have, then the shipping time or the delivery date, how quickly the customer can get your product. Now this is very important because now Amazon is referring is geo ranking a lot, which we are going to talk about later on as well. So delivery time price reviews and rating main image, obviously title can have some inputs into it, if you’re having some unique selling proposition that you can put in the title, the first few characters that can impact a lot. These are only few things that impacts your initial CTR. Right? Because now people are clicking in your ad and then they are going to your PDP product detail page. There are a few other things also, which influences your CTR that comes on your competitors sites, if your competitor is changing their main image if your competitor is changing their price, all the singles impacts. Few other things that also may impact is your relevancy, which is for the most the most important part, your relevancy are the keywords that you’re targeting, is it relevant to your product or not? So for identify the relevance you obviously you did the research, you find the keywords that we all know the process how it works, right. So initial 23 keywords, we start with the exact and phrase match in order to make sure that our listing gets the most relevant traffic in the first one week, then we start with automatic and broad in order to make sure that the algorithm knows what our product is made for. So that is a CTR, then people are into into your listing, we record the traffic into visitors. Now we have to make sure our PDP is designed in a way that the visitor is converted into sale. So now it is all there, right? The rest images, product videos, brand story, a plus content now sellers get the opportunity to Get Premium Templates can mean obviously you have to have at least 15 or 16, I guess a plus content plus brands to add into it, then only you will get eligible because I remember, Amazon used to charge like $100,000 for brands to get this Premium Plus content. And now it is free. I’m not sure how long they’re keeping it free. But right now service can take advantage of it. So all this comes into play in your increasing your conversion rate. Also one thing that sellers are not giving attention to it as a q&a section, because what we have seen is QoS section plays a very important role in adding more keywords to your listings SEO, same as what review does as well. So these are few things that can improve your CVR. And if your car is not performing good, let’s assume your car is six person that is not good. That may be good. A minute listing is new and not have reviews. But it is bad when your listing started converting well, I mean, start getting some sales. So you need to optimize all these aspects when you’re getting seeing a low conversion of let’s assume less than 8%, 10%. Yeah.

Ben Donovan  14:02
On the Q&A, we have noticed that there are some conversion rate benefits from that as well, because people will ask questions in the reviews or make comments in the reviews. What we tried to have tried to do with new listings is, you know, get someone somehow to ask the questions that we know, most customers are asking, and then we can answer them from the brand perspective. So you know, from day one, there’s five or six kind of frequently asked questions that are they asked and answered. Are you doing anything different to that? Or are you doing?

Sammy Akthar  14:36
What we are doing is. There’s a website called answerthepublic.com. So let’s assume you’re selling Vitamin C Serum. So we go and ask the public.com we put the keyword Vitamin C serum, just in order to find out what are the top questions that are searched right now. Not in Amazon, but in the whole web, like internet, right? Then we get all the series of questions with the search volume. Now we get the list of questions that we need to ask or we get to find someone that asks or put in the listing so that a seller can answer right. So this now have us not only the keywords, but all the queries that right now customers are looking into. Also, we get videos that we can put in the Q&A section. Right. So this is how we are using the Q&A part.

Ben Donovan  15:20
Great, great. And you mentioned campaign structure a little bit, they’re launching with exact phrases, which is exactly what we would do as well. Then adding in auto and broad later on, how are you structuring those more mature campaigns, are you sort of using auto and broad to find new keywords putting into exactly using single keyword campaigns, you know, give us a little bit of an insight into how your optimal structure is?

Sammy Akthar  15:47
Yeah, so first comes to launch. So in the launch phase, generally followed by external traffic sources like Google ads, what we are doing is in terms of Amazon PPC, we get the list of 20, 30 relevant keywords, where maximum of our top competitors are also ranking, at least three of them should rank, which which should have good search volume of more than 500 a month. So we get to the list of keywords. And if the keyword have high search volume, we have to create a separate exact match campaign for a single keyword. But if the search volume is moderate, we will probably put five keywords in one exact campaign. And the only goal for this campaign is to rank. Okay, this exact match campaigns and no matter, you shouldn’t look at the cost at all, then comes a phrase match. The goal of the phrase match is also to rank plus to get more longtail version of the exact match you’re running. So these are the keywords that we start with. The main goal is to rank as much as possible, obviously, you have to put this keyword into your keyword tracker so that you can check how the ranking is improving. Then, after a few days, we start with automatic campaigns. In automatic campaigns, we generally run two kinds of automatic campaigns. One is low bid automatic campaigns, where our target is to get low ACOS. So the bids are kept very low divided all targeting, all placements so we create 12 campaigns. Because each targeting have less than a close match, lose match, substitute complements. Again lose match has three placements, two you can control, one you cannot control, top of the search product page – you can control, rest of the search – you cannot control. So we try to find out some ways how to control it by going into bid strategy and changing the best strategy to up and down and putting the bid very low. Then trying to see if Amazon is giving us impression in search or not. So we have to create four to five different campaigns just to see if one campaign delivers results search because if one campaign starts delivering, Amazon will push all the budget to that. So it is about test when it comes to the service search that adds up to 12 campaigns. For automatic only target is to get low conversion, high conversion at low ACOS. The sales will be very less, but the cost will be also very, very good. Then we have the broad match to a broad match the bits will be kept very low because broad match again has automatic campaign. These are meant to spend. Okay, so the same keywords, everything. But here, the broad match will also give you some good keywords that you need to put into new campaigns and followed by the graduation. That means let’s assume one keyword is converting well have given us more than three conversions, we will take that keyword out by taking out we don’t pause that keyword in one campaign where it is performing. We don’t touch a campaign which is performing we just stick out create an exact match campaign. If it is three word or less, we create exact match. Sorry, if it is three word or less, we create a phrase match campaign. If it is three word or more, we create an exact match campaign. So that is how we structure the next stage will be to identify which is the best performing placement. And that is how it goes.

Ben Donovan  18:54
Yeah. And you haven’t noticed any performance. Downsides from not isolating the keywords when you promote them.

Sammy Akthar  19:01
So what we have seen is I’ll give you some experience on automatic campaigns. Generally what we do is we negate a lot of search terms for automatic campaigns, right. And you’ll see you will notice one thing, generally automatic campaigns starts degrading in their performance eventually. And that only happens because of so much negation that we do. So we try to not touch a campaign which is performing. We tried with touching but it didn’t give good result for us. So we decided okay, rather we should keep it as it is.

Ben Donovan  19:32
Sure. Okay. Yeah, that’s interesting. Very interesting. You talked about the, you know, the loss of campaigns and the structure you’re creating. Are you using any tools to do this or is this all manual with spreadsheets? How do you manage it?

Sammy Akthar  19:46
Not we use couple of tools that we’ll be using right now. One is called Hector. One is called Amazon have providers is one tool called Drona, which is in our stool. That helps it all this budget allocation automation A couple of tools were using depending on client as well. So it is all automated right now as of Yeah.

Ben Donovan  20:07
Good. Okay, cool. Interesting. You mentioned about location, the shipping times geolocation. That’s something that you’re seeing a lot of success with give us a bit of an idea of what that is initially and how it can impact ranking.

Sammy Akthar  20:23
Yeah, I would first like to give the audience our view of what is your ranking looks like? You’ll notice let’s assume in Amazon, you’re searching for a product, water bottle, you go search water bottle, your zip code will be obviously set from the beginning, when you’re searching on the top left hand side, you can set the zip code again, you go change the zip code, now, you will see the results that were coming, it got changed both the PPC results as well as organic results, it will change this happening because Amazon wants their customer to get their products the faster way possible. And obviously sellers performance or the products performance also depends here. So we are trying to take advantage of this particular thing by identifying what other zip codes where we have less competition that we can enter. Let’s assume we have computer A and computer B. And Computer A and B has very high reviews. In the most famous zip code, assume it is Arizona. Okay, so we can’t beat them anyhow. Let’s assume there is another zip code where we found that there are computer C and D as well. And they have very less reviews. And they’re only getting shown because we have changed the zip code. And the zip code that we have used that have also high population density. Now we identify okay, this is the top 1020 zip codes that we need to target. And we first go and identify that. Okay, this are our top 20 competitors. We use a VA virtual assistant to figure out what are the positional rank of each competitors in which zip codes so that we find what are the weak zip codes that we can target. After identifying the weak zip codes. Now, it is a part of ranking. So in terms of regional low ranking, the ads that we can use right now is Google ads and Amazon DSP. Normal Amazon ads, we don’t get the option to target Regional. So in that, if you push your ads, Google ads and DSP for your product, in one zip code where you want to get ranked first, it starts converting. And once it starts converting, Amazon will ship majority of the product to that warehouse, which is near to that zip code or in that zip code. Now you have your shipment in that zip code and your sales will start increasing. So that is something that is really interesting that is working right now. So yeah, I think sellers could use it really organized way.

Ben Donovan  22:51
You talk us through it in a bit more detail about how you identify how a seller is performing in a certain zip code.

Sammy Akthar  22:59
Yeah. So right now what we are doing is we are using virtual assistant to figure out that for each keyword, but just by changing the zip codes, where each competitors organic ranking is there. 

Ben Donovan  23:12
So it is manually? 

Sammy Akthar  23:14
Yeah, we are doing it manually. We tried to find some tools, but we failed at it. I’m not sure. I will ask you for some solutions after the podcast as well.

Ben Donovan  23:24
Yeah, wow. Okay. No, that’s really interesting strategy. And so then because of I mean, I know from personal experience, we had some stock take forever to get processed into Amazon. A few weeks ago, and the shipping times blew out by you know, a few weeks, absolutely hammered our conversion rate, halfed our conversion rate, affected sales massively. And you know, and then once the shipping time came back in, you know, nothing else changed, price hadn’t changed, nothing, just the shipping time, the conversion rate back to normal, and conversion, and sales will go back to normal as well. So, it really does affect it. So as you say, if you can get into locations and get really good shipping times, then of course it’s going to be great for your conversion rate, isn’t it?

Sammy Akthar  24:06
Yeah, definitely. I wouldn’t say I agree with you. Yeah.

Ben Donovan  24:10
Because okay. Okay, so any other sort of advanced strategies, whether it’s Amazon PPC, or off Amazon that you’re using with your clients at the moment, what are you seeing what you’re what’s getting the best return on investment for you at the moment?

Sammy Akthar  24:24
Yeah. So one thing we tried recently is you know, sellers complain when they launch a product, they complain about their less conversion rate. And this is this is a pain point for every seller, they get less conversion rate because their sales are being taken. They are driving traffic to the listing, they are getting visitors but that visitor is purchasing other products because Amazon product listing is full of competitors ads, right. So other competitors have high reviews, they’re competing, and they take your seat. So what we try it is to drive traffic from we have used a lot of tools like amp to do IO then pixel me to just simplify our Google ads and connect it to Amazon attribution or Amazon referral bonus program, the back end to find out which campaign is giving us good results. Also, Amazon gives you a 10% bonus, which is obviously good for us. So how are we using it is we created a separate sub page in our store. So that sub page, what modules we have used is first we use the product module, and the product module is see a small product image of the product you want to launch, then you see the title, there will be two buttons, one is Proceed to Checkout, or no one button will be Add to Cart another button will be see all details, something like that. Okay. So next module that we have added is a video module. And in that module, the video that we have used is of the same product. So all these modules are of the same single product, then we have an image module, a copy module, and again, followed by at the bottom of the same product model with the two buttons. The funny thing is whenever the add to cart model is clicked, Add to Cart button is clicked, the button changes to proceed to checkout. And in between in this page, there are no competitors ads. So then after you click on proceed to checkout, you go straight to the checkout page. And in that cart page, you see only few ads, which are negligible, like two or three ads. So this increase your conversion rate a lot. And I think this is something that sellers should use in the launch phase along with whatever they are doing.

Ben Donovan  26:31
Yeah, that’s a great, great strategy. I had Tyler from Ampd on the podcast. Yeah. And he talked about a similar, similar thing they’re doing to get to drive traffic to a page where there’s no no ads. So yeah, I think that’s a strategy that’s not being used much, but I think should be used more because ads are becoming more and more prevalent on the on the platform, which is kind of the last topic I wanted to get to really was the changing ecosystem of Amazon and what you feel, you know, you’re in the trenches day to day doing this stuff as well. And I wanted to know, what are your thoughts on the earnings reports of Amazon coming out with their advertising revenue going through the roof. They’re pulling back on their own private label brands, you know, they’re making more and more profit through advertising. What is the next 12 to 24 months look like for an Amazon seller? Is advertising going to be viable on the platform in a year or two years time? Where’s this all going?

Sammy Akthar  27:29
Yeah, I think if sellers or brands started to understand the stages of the products, they will keep on selling brands need to understand more of how to increase the average order value per product, per sale. And also they need to understand how to increase the lifetime value of each customer. Maybe by providing insert cards, which are in terms of service, then maybe providing some gifts to the customer, which we have I have discussed in my podcast about how they can send emails, get the customers things, and provide them gifts, or and cross sell, upsell directly after purchase all those things. So I think if seller starts to understand this more on how to increase the LTV per customer and focusing more on the lifetime ACOS rather than the ACOS that they see just after the sale, then it will become more easier. Obviously, advertising, the cost per click is not going to come down. So you need to increase the average order value and profit margins before jumping to Amazon.

Ben Donovan  28:34
Yeah, yeah, I think there is some good news in there as well. I mean, I read a study that the cost per click actually has come down slightly since 2022. Not to say it will stay down. But just I think when you know, lots of aggregator investment came into the Amazon space, particularly a lot of people feared that cost per click would go through the roof and it would never come down. But I think because they found it hard because of tightening economic conditions in you know, particularly in the US, then, you know, that has come down a little bit. So I think it will continue to go up over the long term. And that’s maybe just a slight adjustment now. But I think you’re right, you know, a maturing platform demands maturing strategies, you know, we need to get better. We need to deploy better strategies and you know, become better business people. And I always say that to people that sort of bemoan, I wish I’d started in 2015. And I’m like, Yeah, well, I wish I bought Bitcoin in 2009. Right. You know, we can all say that about different things, but it’s actually forces you to become a better entrepreneur. And for a lot of people, you know, business that sells on Amazon is just like step one of an entrepreneurial career that could go in so many directions. So I think you’re right is, you know, you just have to mature your strategies as well, as much as the platform is maturing.

Sammy Akthar  29:53
Yeah, definitely. I think speed is a key. So you need to try out you need to put your actions and To follow one step, if you diverge very frequently, very fast that may hamper your growth, rather than going to different aspects and focusing on different things. Just focus on what is working right now and speed up that process, just increase actions and activities on that particular thing. And it should start scaling.

Ben Donovan  30:17
Yeah, absolutely. Absolutely. As one thing I’m really not good at is making moving things forward fast. I’m too much of a perfectionist. I’m trying to get rid of that. Because business man, it’s like so much about speed just. Is it Mark Zuckerberg says, Move fast and break things. You know, just get faster? Yeah, yeah. And so true. I think entrepreneurs should just try more things, move faster. This has been super helpful, man. Really appreciate you coming on. Is there anything that I haven’t asked that you maybe would be would be good to sort of finish with? Or have you shared all

Sammy Akthar  30:49
I think I can share one tip here. So sellers who are selling and launching their products right now. And if you’re not using their digital coupon, the coupon that tells save $2 Or save 2% or 5% off. If even if you’re not running ads, if you have that coupon on your listing and customer comes on your listing and go away without purchasing that particular listing will follow the customer in the home page even though you’re running ads or not. So that is basically a free remarketing that you are getting without spending anything.

Ben Donovan  31:23
Great tip. Yeah, love it. Good stuff, man. You mentioned you’ve got a podcast where can people find out more about you listen to that kind of thing. 

Sammy Akthar  31:30
Yeah, you can check out my by my name Sammy, actor sa mm y aka th AR. And you can find all the podcasts. Our podcast name is The Rich Sellers Podcast. And you can also find out on Regro Media or R-E-G-R-O M-E-D-I-A media.com. Yeah. 

Ben Donovan  31:49
Awesome, man. Well, we’ll leave the links in the description and the show notes as well so people can get connected with you there. I appreciate you taking the time out. You’ve shared some great wisdom. And yeah, I look forward to maybe doing another episode in the future as things continue to evolve.

Sammy Akthar  32:04
Yeah, thank you. It was awesome.

Ben Donovan  32:07
Good stuff. There you go, folks. Another great episode about Amazon advertising strategies to grow your business. If you did like the episode, please do give it a like share the episode, subscribe, all that good stuff. And I will see you in the next episode at same time next week. Take care

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