99. Crushing Influencer Marketing On Amazon w/ Rob Schab

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The Brand Builder Show
99. Crushing Influencer Marketing On Amazon w/ Rob Schab

Driving external traffic to your Amazon product listings can be a big boost to rankings and sales. One of the best ways to drive that traffic is by partnering with influencers and content creators.

However, the tech to support this marketing channel on Amazon has been seriously lagging… until now. In this episode, we’re joined by Rob Schab from Levanta, a platform dedicated to helping Amazon sellers succeed with influencer marketing. We discuss best practices and growth strategies to help you implement this lucrative traffic source.

Try Levanta: https://levanta.io/ 
Connect with Rob: https://www.linkedin.com/in/rob-schab/ 
Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter  

Talking Points

  • 00:00 – Introduction to Guest: Rob Schab
  • 01:08 – Rob’s Background
  • 03:32 – Key Elements of a Successful Influencer Marketing Strategy for Amazon Sellers
  • 05:50 – Challenges Faced by Amazon Sellers in Adopting New Marketing Strategies
  • 07:53 – Where to Find Influencers for Driving Amazon Traffic
  • 10:50 – Assessing If Influencer Marketing Fits Your Brand and Strategies for Standing Out
  • 13:17 – Product Seeding: Does It Still Work?
  • 14:28 – Addressing Pain Points in Influencer Marketing with Levanta
  • 16:54 – Working Dynamics Between Brands and Influencers through Levanta
  • 20:19 – Determining Compensation Thresholds for Influencers
  • 23:20 – Future Plans and Developments for Levanta
  • 24:27 – Brand’s Role in Creative Relationships with Influencers
  • 27:23 – Additional Insights for Driving Influencer Traffic
  • 29:01 – Importance of Regular Communication with Influencers
  • 30:23 – Where to Learn More About Rob and Levanta
Ben Donovan  00:00
Hey folks, welcome back to another episode of The Brand Builder Show. And today’s episode is going to be all about influencer marketing, getting content creators to promote your products for extra traffic, and extra sales on Amazon, and it’s going to be a juicy one. I’m looking forward to it. And to talk through all of these aspects. We’ve got Rob from Levanta. Hopefully, I said that right. Rob, welcome to the show today.

Rob Schab  00:22
Hey, Ben, thanks so much for having me really excited to talk through everything influencer in affiliate marketing with you and hopefully provide some valuable stuff for your career.

Ben Donovan  00:32
Yeah, definitely. I think it’s an under-discussed topic, I think there’s been so much talk about Amazon launches, you know, 2017, 18 – Amazon PPC, 2019, 2020, 2021. And then external traffic with Google ads, et cetera. There’s been lots of talk about those aspects, but not much about driving traffic through content creators, affiliates, influencers, all of those terms that we can, of course, clarify for the audience, what they can really do for the business. So I’d be I’m looking forward to the conversation, to give us a little bit of a background on you and what you do and and how you got to know so much about this space?

Rob Schab  01:14
Yeah, absolutely. So, you know, it’s kind of funny, I’m glad to be where I’m at. And we’ve made a lot of impact in the affiliate influencer marketing space. But at a certain point, I did think I invented affiliate marketing. This was probably about eight years ago when I was at when I was still in school I had this great idea where, you know, people could get paid to promote other people’s brands. And I was eventually shut down. People told me it was a $6 billion industry already. So that was an awakening. But that was just the beginning. I ended up spending, you know, up until now, in the sort of affiliate influencer marketing space, I used to work at an affiliate network called Tune where that’s kind of where I got my feet wet in the industry and learned a ton about affiliate, an influencer, eventually went on to start my own company called Grovia, which was an affiliate recruitment and discovery platform, which was eventually acquired by acceleration partners, one of the biggest affiliate influencer agencies out there. I worked there for a while and worked on strategic initiatives with them, which is kind of where I started to explore how affiliate marketing could apply to the Amazon ecosystem, had this great idea for an affiliate network specifically for Amazon sellers. And that is what eventually became Levanta acceleration partners, the acquiring company, they’re not a tech company. They’re an agency. So they said, “Hey, Rob, that’s a great idea. Why don’t you go build it yourself?” So I did, I teamed up with my previous founders, Ian and Spencer, and we built Levanta. I’ll get on to you to know exactly what that is and how it works. But it’s been an incredible last year building the company. And honestly, it’s been a smashing success so far.

Ben Donovan  03:01
Yeah, I’m looking forward to hearing more about the platform, because we have done a little bit of, you know, reaching out to bloggers and content sites, if they’re doing roundups of the 10 best products in this niche and kind of trying to make connections there and get our products listed there and that kind of thing. And so, I’m definitely we’ve been playing with these ideas, but I feel like there’s so much more beneath the surface, we’re just kind of scratching the surface there. So I’d love to hear more on that from you. And I suppose at the start really is what does a successful influencer marketing strategy look like? What are we talking about when we talk about influencer marketing, affiliate marketing, you know, working with content creators? What what are the foundations of what you do and why it works so well, for Amazon Seller specifically?

Rob Schab  03:48
Yeah, it’s, you know, it’s a really important channel, because not only can it be huge for brand awareness, but also just for driving sales and driving performance. And then beyond that, there’s a bunch of sort of additional benefits to it, which I’ll get into as it relates specifically to Amazon. But, you know, when it comes to, you know, building a successful influencer and affiliate marketing strategy, I think, first and foremost, it makes sense to kind of acknowledge, like, it depends on your strategy. You know, if it’s purely a brand recognition play, you know, then then you’re going to take a different approach to acquiring influencers, if you’re trying to drive sales and external traffic. There’s a different strategy to that. I think, you know, for a lot of your bigger enterprises like 100 million dollar businesses like brand is a lot more important. So you can leverage influencer in that way. But I think for that every other business, the 99% of businesses, you need to take a performance-driven approach to influencer marketing. And so think first you know, what is an influencer in the first place? It can mean a lot of things and that’s why I’ve said influencer and affiliate so many times because they’re So similar to me, an influencer is anyone who can influence others to exploring your brand and eventually make a purchase on your website or purchase your product on Amazon. So this could mean somebody with a social media presence, it could mean, you know, a customer of yours who, you know, is telling their friends, it could be a company with an email list. So I think, you know, starting by recognizing like, Okay, what’s my strategy? Do I want to take a performance-driven approach or a brand approach, and then going and acquiring different types of influencers and affiliates that can help you achieve those objectives? is, you know, that’s, that’s the strategy. So if you as a brand can get your influencers to actually drive sales to your brand, that’s a win in my mind. So that’s the performance side of things. Yeah. Yeah.

Ben Donovan  05:50
You, I think a lot of what you’re talking about if a DTC first brand owner is listening to this, they’re like, Yeah, but I think a lot of Amazon sellers have lagged on this aspect of marketing. I think, of course, that the nature of starting on Amazon is attractive for people who don’t have a marketing background, because you don’t have to do as much marketing, right? Because the customers are already there in their droves. But Amazon is getting more challenging and Amazon sellers. I suppose people who only sell on Amazon are realizing that they have to get better at different aspects of marketing. And influencer marketing is definitely one of those things that could be but they’ve probably lagged behind. I wouldn’t be harsh and say that in the last few years with content creation, influencer marketing, affiliate marketing, why do you think that is?

Rob Schab  06:40
Yeah, I mean, so previously, Amazon didn’t even have influencer and affiliate marketing as a channel that you could invest in, it was kind of a complete black hole. You know, a lot of people aren’t familiar with Amazon Associates. And they’re like, whoa, you know, what can I use Amazon Associates? Because you literally couldn’t, you know, that’s Amazon’s affiliate program, where they go require or they go acquire influencers into that program and affiliates into that program and get them to drive sales to Amazon. Now, how do you get those influencers and affiliates to drive traffic to your brand specifically? That’s a different question. And previously, it wasn’t really possible now with new platforms like Levanta, which we’ll talk more about, you know, like, Amazon creator connections, you get a lot more leverage in actually assuring that you can use these channels to drive performance to your brand. So now that there’s this proper tooling, it’s becoming a very quickly growing sort of channel.

Ben Donovan  07:44
Yeah, definitely. I would like to talk about that at all indefinitely because there’s some aspects that I think do fall sometimes. So this is definitely come to that for sure. In terms of just someone starting out with influencers, trying to drive traffic on Amazon, where do brands find influencers? Where’s the best place to source these people that are going to be willing to drive traffic to Amazon, for example?

Rob Schab  08:09
Yeah, absolutely. I mean, there’s a handful of ways to do this. You know, I could probably go on an hour about specifically recruiting influencers. But some of the bigger ways are influencer networks. So things like your Upfluence or Insense or activation, I think impact acquired this company about a year ago. So that’s a good place to start. Just look at those influencer tools, there are probably 100 of these all for different types of brands at different different levels with different prices. So check those out. But then there’s also affiliate networks that are generally going to be different than your average influencer network, but they’re going to have similarities in that they have a lot of influencers in those networks. But you know that these influencers are a little bit more interested in working on a CPA or performance-based model. whereas your average influencer or your average influencer platform is going to be more like paid sponsorship-focused where you have to pay a flat fee only. And I think this kind of goes back to the strategy I was mentioning earlier, you know, If you’re performance-focused and not so brand-focused, you you want to work with influencers who are willing to work on sort of a hybrid of like a flat fee and a performance that way your incentives are better aligned. So affiliate networks are a great way to find those types of influencers. The last sort of method of identifying influencers I think, is just DIY it’s not using any of these tools but going to YouTube and searching keywords and looking for people that are specifically in your niche you know, if you sell scuba gear, go look for scuba diving influencers on YouTube or Tik Tok or on Instagram. You know, there’s a there’s a lot of sort of open water that these influencer networks maybe haven’t tapped into that you could potentially do in more DIY fashion.

Ben Donovan  10:05
Yeah, for sure. I think if you follow the Instagram account influencers in the wild, it’ll seem like there are influencers everywhere, right? There are millions of influencers all over the world, and everyone’s trying to do their TkTok videos and all this kind of stuff. If that’s the case, and then of course, there’s a flood of brands trying to grab that attention as well. How does a brand owner stand out? How do you build good rapport? How do you think particularly with Amazon sellers, right, because it’s maybe less sexy, you know, than a really nice glitzy DTC brand. If you’re selling like, you know, dog poop bags on Amazon, like, how do you? How do you stand out and say, Hey, you should promote my poop bags? How do you do that?

Rob Schab  10:50
Yeah, I’m totally with you. It is a little bit different than the DTC world. And you have to figure out a way to stand out from the noise. I will also preface I think, rewinding a little bit, one thing to point out is that influencer marketing might not be a perfect fit for every brand. You know, if you sell paperclips on Amazon, maybe you have, you know, a $10 million business, but maybe influencers don’t want to promote paper clips, you know. So that’s the first thing to think about is like, being product lead, are people going to want to put this on their Instagram channel like in like, maybe you need to come up with a reason why your paper clips are better than the rest of it is worthwhile for them to promote. But if you don’t fall into that category, where you can create something interesting, consider whether this is a good fit for you or not. Now, let’s say you think you have a product that is worthwhile to promote. Yes, you need to stand out from the noise. And I actually was reading a quote from another sort of affiliate marketing expert in the space, name’s Matt ferry, former founder of Smarter Chaos. He basically said that, like influencers don’t like creating and producing free content that would otherwise cost thousands of dollars. You know, they don’t want to just get a commission and a free widget to go out and create content for you. You actually have to build a partnership with like, interesting incentives. So not only like, “Hey, here’s free product, but here’s why this product is great for you”. Maybe don’t come at the influencer with “Hey, you know, here’s, here’s 10% commission for you”, like, that’s really not that interesting to them. Influencers, you know, that they do like to have some upfront money, because they are doing some upfront work for you, just like a salesperson wouldn’t work on a commission-only job, same thing kind of applies to influencers. So offering some sort of like, hybrid flat fee plus CPA, that usually helps. And then maybe some additional things like offering to, you know, boost their content with some brand spend, or, you know, early access to new product drops, or maybe like, you know, a lifetime supply of whatever product you may have. So coming up with like unique things. And like, frankly, I always say, like, come out of the gates with this, like they get emails left and right here and for all sorts of brands, like getting your best right from the get-go so that you get that reply. And once you get that reply, you can work them from there.

Ben Donovan  13:18
Yeah, I’ve heard a lot of people talk about seeding products to influencers, giving them products for free with no expectation of any posting or anything like that. Is that a tactic that’s saturated now? Does it still work?

Rob Schab  13:31
You know, I don’t think it’s oversaturated. I think it definitely depends on the brand. You’d like some brands like, again, if you’re very product lead, and you truly have like a viral type product, that can work. Don’t get your product in everyone’s hands, because, you know, X percent of those folks are going to promote that product organically. You may not have to pay them at all, in which case, you know, that you’re only spending the cost of the product on that, which in many cases is fairly low. So personally, I haven’t used that strategy. Because it’s not, you know, the same as your true affiliate marketing where you’re providing a commission, but I’ve seen it be effective with other brands before.

Ben Donovan  14:18
Yeah, yeah, I’ve seen people talk about seeding. And then if they like it, then building relationship beyond that, which is an interesting way to go about it. You mentioned the technology, sometimes the breakdown of like the tooling side of things, and what you’re doing then with Levanta, what are the main sort of pain points you’re solving?

Rob Schab  14:40
Yeah, I mean, so again, with Amazon sellers, specifically, they never really had a tool to manage an affiliate program. So what a tool like Levanta does or an affiliate network in general, it allows you to like manage and scale and affiliate programs so you have a place to onboard your affiliates and your influencers. So you give them a dashboard where they can log into and explore your products and see the commission rates and the price and create links. You know, that’s the first thing is like, there’s some sort of like software that exists for them. And then the next piece is like tracking performance. Before, you know, it’s kind of shot in the dark, like, your influencers might promote the product, but then you have no idea how many clicks, how many sales they’ve generated, and consequently, couldn’t really pay them on a commission model with Levanta, and tools like Archer and Purge Plus, you can create your connections within Amazon, you’re able to track clicks and conversions, and we calculate commissions, and we make it so you can sort of pay all of your influencers in one lump sum rather than having to manage payments individually. So that’s another big piece of this. And then, like I said before, we also offer sort of that marketplace component where you can come in and discover new influencers, you can send messages, you can offer up free product. So there’s just sort of a place to communicate with these folks, which is incredibly helpful

Ben Donovan  16:07
Yeah, definitely. How long has it been gone now?

Rob Schab  16:11
So Levanta, specifically has been around for about a year, we have over 100,000 products now onboard into our platform. Over 500 brands are using Levanta and thousands of influencers and affiliates, which is sort of our claim to fame. Right now. We’ve got a pretty great network of folks ranging from, you know, publications as big as CNN all the way down to sort of your micro-influencers.

Ben Donovan  16:37
Yeah. Awesome. And is it just for Amazon only?

Rob Schab  16:41
So right now? Yeah, it is just for Amazon sellers. There are tons of different tools out there for DTC brands to build influencer and affiliate programs. Were sort of the first to market that supports this for Amazon sellers.

Ben Donovan  16:54
Yeah, I’ve not heard of anyone doing it. So yeah, for sure, man, this is a much, much needed solution for sure. So the influencers, when they’re doing the promotion, are they using their Amazon Associates account, or you handling all of that side of it.

Rob Schab  17:10
So when it comes to partnering with influencers and affiliates through Levanta, we actually integrate with the Amazon attribution API that allows us to essentially integrate with each individual brand. And you know, they can set their commissions for their brand and their products specifically. And then on the other side of the marketplace, the creators are using Amazon links, obviously. But we have Amazon attribution tracking, as opposed to Amazon Associates tracking. So our parameters just look a little bit different, but they operate in essentially the same way. And one thing that’s kind of interesting is our tracking actually works in parallel with Amazon Associates. So an influencer can theoretically get the commission from Amazon Associates Program, as well as directly from the brand. And that makes it a lot more compelling for a lot of these creators to want to promote Amazon brands or D2C because they can get these two different commissions and it’s pretty lucrative for them.

Ben Donovan  18:07
Yeah, definitely. And what about if someone is going out? Like I’ve mentioned, we were going to Google and finding content sites and trying to sort of connect with them, that kind of thing? If I go out and find 5, 10, people like that, that want to promote our products, is that something then we can integrate with Levanta? Or is that something that’s kept separate?

Rob Schab  18:26
Yeah, absolutely. So you know, this kind of goes back to my previous point about DIY affiliate recruitment, you know, it really can be one of the more successful forms of growing an affiliate program, I would never really rely on the affiliate network alone, you know, especially if you’re in a particular niche, you’re going to be going and finding influencers on your own. And our goal is to give you a home to onboard sort of any partner you want to work with. So if you find a YouTuber, or when you mentioned a blogger or a content site, if they’re not on Levanta, it’s really easy to get them on board so that you can give them a home and, you know, make it easy for them to start promoting your products and start getting paid from you. 

Ben Donovan  19:08
Yeah, definitely. That’s pretty cool. And then obviously, once you get us set up, you mentioned Amazon attribution so they’re able to then claim the brand referral bonus?

Rob Schab  19:19
Yeah, yeah. Great point. Yeah. So when you’re using the attribution API, you get roughly a 10%, kickback as the seller on any sales generated through attribution, hence through levanta. That’s a big perk, because you can essentially offer a 10% commission and you’re getting that back. And then you’re kind of breaking even on that. And another interesting thing, and this applies to maybe only some sellers, is that any traffic that goes through the attribution API, you can actually retarget that with Amazon ads on Amazon, which is you know, previously there are very few channels that you can actually use to retarget customers on Amazon, this becomes one of the very few.

Ben Donovan  20:03
Yeah, definitely. No, that’s really, really helpful because like you say, you can offer a 10%, which I imagined is not going to get too many influencers interested. But then if you say offering 20, 30%, the first 10% is covered by that, isn’t it, which is really cool. Is there like a threshold, you would say, you really need to be offering X percent to be able to attract influencers?

Rob Schab  20:25
I always say at least 10% because anything less than 10%, you know, you’re you’re not only getting free traffic but then you’re getting paid on top of that from Amazon. So, you know, showed a lot of bad with your creators, you know, give them what they deserve. Our average on on the front is 20%. And I say that, that’s average for a reason, because it’s a pretty average payout. We have brands paying up to 80%, either breaking even, or even sometimes losing because they know the benefits of acquiring these customers long term. Also any external traffic through the attribution API, it has a really big influence on your organic rank on Amazon, or your Best Seller Rating. And so a lot of people are just using this external traffic channel as a way to boost their Amazon rank, which you may offer a way higher commission in that case.

Ben Donovan  21:18
Yeah, I think there’s every suit, there are many scenarios where it could make sense to offer higher because, you know, we will talk about with PPC, you’ve got your ACOS, and your, your TACOS, right? I don’t know, if these are terms that you would sort of talk about much, but you know, your ACOS, your average cost of sale or advertising cost of sale, you know, that might be 25, 30% of breakeven, but you would be willing to push that much higher, if it then drives organic sales, because then overall, your total advertising cost is going to be lower, and it’s very similar with this isn’t is, you know, like, an opportunity to drive that organic rank, so that, whereas it might cost you 50% of the product price to get that sale, the overall impact is going to be much more and drive much more profit in the business.

Rob Schab  22:08
Absolutely. And not to mention on that same track, you know, these users, depending on your product, you know, these might turn into returning customers so that, you know, the lifetime value of that customer could be tremendously higher. If you’re, you know, selling light bulbs, people might want to come back and get those same light bulbs when those ones die out. So yeah, yeah,

Ben Donovan  22:29
yeah. Is there anything that your most successful clients are doing? Aside from offering a juicer commission? Are there any other tactics or strategies that they’re using to make the most of this channel?

Rob Schab  22:44
Yeah, I think that commission is only a small portion of it, I really think the big thing is recruiting strategy holistically. And commission kind of plays a role in that I think the brands that are having the most success on the Levanta are the ones that are using our network to go and reach out to as many affiliates that already kind of understand this ecosystem. And then some folks are going in recruiting outside of our network and bringing, like, like, you mentioned, new content sites, and YouTubers and Instagramers, kind of into their personal affiliate program, like folks that invest in that side of things are getting the most out of the platform.

Ben Donovan  23:20
Yeah, that’s really good man, really good. And what do you see for the next sort of phase of advance of Where Where are you headed? And what’s going to be some things that you’re adding in the future?

Rob Schab  23:31
Yeah, we got a lot planned I’m I’m really excited for the first thing is that we’re expanding globally. So right now, we’re actually us only, or I should say, we only support the US amazon marketplace. And pretty soon we’re going to be supporting Canada, Mexico, Germany, UK, Italy, France, and so on. It really anywhere that the Amazon attribution API is available, you’ll find that you’ll be able to start a Levanta account there so keep an eye out for that. We’re doing a lot more to support different types of affiliates. We come from, again, the affiliate marketing background where there’s more than just content and influencer. There’s email networks, there’s some affiliate networks, there’s media buyers, so it’s building a lot more tools to where more types of affiliates can send more traffic to Amazon. And, you know, that’s, that’s sort of our big initiative now.

Ben Donovan  24:28
Yeah, very cool. Very cool. Well, one thing I forgot to ask was the work for the brand owner, the seller in terms of the creative relationship with the influencer? Do they then have to continually supply them with, you know, images and copy and all that kind of stuff like to use in their marketing or to their creators kind of analog side of it? 

Rob Schab  24:50
Yeah, I think that that’s brand by brand. I think that if you looked at a lot of the most successful sellers on Levanta Now, you know, they’re Doing a lot of recruitment. And then, you know, once influencers and affiliates realize, Wait, we can we can start making money on this, there isn’t a lot of management left to do. You know, they want more free products, you know, send products when you can, but like, a lot of folks are using the Amazon images as creative, right? Like you already kind of put a lot of work into creating good creative on your Amazon listing. The affiliates are able to leverage that. But I do think, you know, this is one thing we didn’t talk about, that I meant to mention in your best practices for influencer management, it’s it’s building a community where, you know, people are constantly engaged with your brand influencers constantly want to be promoting your products, you know, as new products come out, or, you know, month after month, sort of resurfacing your product in their content. Like, I would say, a bad example of an affiliate or influencer partnership is, if you paid $1,000 up front that made one post, you aren’t able to really measure it, and you never see them again, that didn’t work, you want to do the opposite of whatever that is, right. That’s why I mentioned, you know, working with these creators, not once but multiple times, but then also turning your customers into influencers and affiliates as well, because those people likely already love your product, and they’re out there. Or they can be out there promoting your product as well. So, you know, this is just the idea of community building. You know, it ties really closely in influencer marketing.

Ben Donovan  26:28
Yeah. Yeah, that’s an interesting thought you mentioned, turning your customers into your influencers. How easy is that to do? Is that a case of in a follow up sequence to say, hey, here’s a link to levanta sign up, and we’ll pay you some money, how to how does that work?

Rob Schab  26:46
Yeah, that’s, that’s a great question. So on the DTC side, it’s pretty easy. There are a lot of tools for managing these types of things. Like social Snowball is one that’s really trending right now. On the the Amazon side, things get a little bit trickier. because, truthfully, I’m not an expert, and like what you can and can’t do when you deliver a product to your customers, but you know, something like a QR code or a link to hey, here’s our here’s our referral program. And yeah, you just put a link to your Levanta program, as simple as that, that that’s kind of one way of doing things. And I’ve actually seen a brand on our platform have success with doing it that way.

Ben Donovan  27:23
Yeah, nice. Good stuff, man. Yeah, it’s really interesting platform on it, definitely check it out. And definitely, I’m sure a lot of our listeners will be checking out as well, because like you say, it’s not really anything like it in the space and external traffic, it really is such a big boost for Amazon. So it’s a great way of combining those things. Is there anything we haven’t talked about any features of the tool or any aspects of driving influence or traffic on Amazon that we haven’t mentioned that might be good to just finish on?

Rob Schab  27:52
Yeah, I have a couple of things in mind, actually. So you know, on the topic of affiliate influencer, you know, it depends if you’re, if you’re, you know, on the channel, really like if you’re selling on Shopify, and on Amazon, you know, there are a lot of tools out there that can potentially support you in these efforts. You know, LaWanda is specific to your Amazon products, but I’d also recommend checking out products like impact, or a win for your DTC affiliate platforms. And one, you know, I mentioned social snowball that’s really trending in sort of like building community and building ambassadors. Another one I would check out for brands is super affiliate, which, you know, he’s basically turning your influencers almost to like, almost like part of your team where you can build co branded landing pages, and they can go kind of promote your products on your own domain. So it’s just kind of like around co branded content, which I think is a big piece. So, you know, influencers evolving, and just keeping up with the tools that support? You know, the involvement of the industry, I think is super important. Yeah, definitely.

Ben Donovan  29:02
You’ve mentioned a couple of times there about keeping in contact with your influences. Obviously, that’s a big part of what you’d recommend. Like, what what would you say to people, like a monthly obviously shouldn’t be so regimented? Right, but just in the back of their mind, should they be thinking I need to keep them in touch with what’s going on in the brand every month, every week? How much is too much?

Rob Schab  29:24
Yeah, absolutely. I think that that is something that most affiliate managers and agencies will do is have some sort of like frequent engagement, whether that’s a newsletter, or you know, just sending a message through the platform. What I like to do, you know, putting my affiliate manager hat on is definitely always make your affiliates aware of any sort of promotional periods, whether that’s a holiday or for Amazon sellers. Maybe it’s a Prime Day, something like that. But then just beyond that, a regular cadence of you know, hey, you know, we launched this new product, or, Hey, you know, we’re boosting your commission for this period. A newsletter is a great way to do that. So I would I would say, you know, monthly is usually a pretty good bet.

Ben Donovan  30:07
Yeah, that’s good. Good. Good thoughts. Awesome, man. Well, this has been super helpful. I think it’s opening a lot of people’s eyes, I think will be opening up people’s eyes to the potential and the possibilities with really an untapped traffic source for a lot of Amazon sellers. Well, where can people find out more about yourself about the tool? If they want to explore some more?

Rob Schab  30:30
Sure, yeah. I mean, first and foremost, if you want to check out live on time, it’s levanta.io. That’s L-E-V-A-N-T-A  dot io. Kind of a tricky one to spell I’ve noticed, but where does that come from? 

Ben Donovan  30:44
Sorry. Where does that come from by the way, the name?

Rob Schab  30:48
Levanta is it’s it’s Spanish for to raise or to lift or to elevate. And we started the company when I was in Buenos Aires, Argentina. So I was just thinking this Spanish words. And that was one of them. They kind of sounded smooth.

Ben Donovan  31:03
Nice. Yeah. Cool. I like it. Yeah. And so you were saying about the word get? Yeah. And how to get started with that. Just go to the website.

Rob Schab  31:17
Yeah, so like you can get started on alibaba.io can also find me if you want to connect with me directly. LinkedIn, Rob shap. It’s probably another tricky spelling. sch AB is my last name. So

Ben Donovan  31:33
now it’s come out. Well, of course, we’ll leave links for everyone in the description so they can easily easily get in touch with you there. But now, thanks for coming on. Man. I really appreciate your time and your thoughts. And it’d be super helpful for a lot of people. I think so yeah. Thanks for taking time out.

Rob Schab  31:47
Awesome. Really appreciate it. Ben, great to chat with you. Thanks for the great questions and hopefully hopefully somebody learned a thing or two from this that’s that’s why I’m here.

Ben Donovan  31:57
Yeah, absolutely man, for sure. For sure. Amazing. Well, there you have it, guys, a new traffic source potentially for your business influencer marketing content creators definitely want to tap into because I bet you the majority of your competitors on Amazon aren’t doing this. So get in whilst there’s opportunity, a big, wide open blue ocean opportunity, as we say, and check out levanta and all that Rob’s doing, and we’ll see in the next episode, same time next week. Take care

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