Welcome back to another episode of the Brand Builder Show! This week we’re joined by Robin Brown. Having launched his first product only to find himself struggling against a saturated market, Robin dug deep and worked hard to build a real brand on Amazon. He recently hit 7 figures in annual sales and is building towards a significant exit.
Key Topics:
- How Robin split tests his products before he even sources them
- The keyword research deep dive approach behind his growth
- What specific actions Robin is taking to prepare for an exit in 2 years
Connect with Robin on Twitter.
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Useful Resources:
- Explore Brand Builder University – content, courses & coaching to help you grow your brand.
- 50% Off Helium10 Software Suite
- Free PPC Evaluation Tool – analyse your PPC performance against your top competitors.
- Amazon Bookkeeping Made Easy
- Amazon Listings Done For You
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Talking Points:
00:00 Ben talks about Robin Brown
01:28 Robin talks a bit about himself
03:59 First learning experience on Amazon
07:48 Doing it again on Amazon
13:55 Million dollar mark
18:56 Robin’s current team
21:30 Comparing first product launch vs. second product launch
25:48 Talking about Data Dive
29:01 Robin’s PPC strategy
32:25 Preparing for Q4
38:09 Advice to new Amazon sellers
42:15 Planning for the future
45:12 Where to find Robin
