Welcome back to another episode of the Brand Builder Show!
This week we’re joined by my good friend and business partner Claire Howarth.
Claire has been writing a lot of the content for one of our brands that is starting to see some real traction with Search Engine Optimization leading to an average of 70-100 organic visits to our website per day.
In this episode we break down the key stages of getting started with SEO as a beginner:
- How to identify low competition and high volume keywords worth targeting
- How to write content that ranks for said keywords
- How to build authority for your website over the long term
Download the free step-by-step SEO checklist we have developed and use daily for all our content:
> Coming Soon..
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- Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies)
- Follow Ben on Twitter
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review – we really appreciate it!
Talking Points:
00:00 Introducing Claire
01:51 Why bother with SEO?
08:38 Getting started with SEO
12:33 Approach to building good content
17:24 Providing product value
21:13 Researching content ideas
29:03 Writing a good content
38:18 Guiding customer to the next step
45:53 Speed up writing
49:05 Optimizing content’s SEO
