Advanced Amazon PPC Strategies for 2022 w/ Vitalii Khyzhniak from Profit Whales – #28

The Brand Builder Show
The Brand Builder Show
Advanced Amazon PPC Strategies for 2022 w/ Vitalii Khyzhniak from Profit Whales - #28

Show Notes

Welcome back to another episode of the Brand Builder Show!

This week we’re joined by Vitalii from Profit Whales, a full service PPC & marketing agency working with 7, 8 and 9-figure brands on Amazon.

We talked about the approach sellers should be taking with their Amazon PPC campaigns in 2022 and beyond, as well as covering advanced topics such as scaling campaigns, search term isolation, and placement bid adjustments.

We also discussed wider brand building strategies Vitalii and his team are using when driving off-Amazon traffic. All in all, an episode not to miss!

> Learn more about Profit Whales.

Helpful resources:

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Talking points:

00:00 Ben introduces Vitalii

00:44 Vitalii talks about how he started in the Amazon space

05:11 Vitalii and Profit Whales

10:52 Importance of keyword ranking on Amazon

13:31 Dealing with broad, generic keywords

17:29 Doing keyword isolation

25:04 On rising ad costs

31:58 Giving discount codes on Amazon

39:27 Vitalii’s recommendations when starting a campaign on Amazon

42:25 Why choose Profit Whales 

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