Welcome back to another episode of the Brand Builder Show!
This week we’re joined by Vitalii from Profit Whales, a full service PPC & marketing agency working with 7, 8 and 9-figure brands on Amazon.
We talked about the approach sellers should be taking with their Amazon PPC campaigns in 2022 and beyond, as well as covering advanced topics such as scaling campaigns, search term isolation, and placement bid adjustments.
We also discussed wider brand building strategies Vitalii and his team are using when driving off-Amazon traffic. All in all, an episode not to miss!
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00:00 Ben introduces Vitalii
00:44 Vitalii talks about how he started in the Amazon space
05:11 Vitalii and Profit Whales
10:52 Importance of keyword ranking on Amazon
13:31 Dealing with broad, generic keywords
17:29 Doing keyword isolation
25:04 On rising ad costs
31:58 Giving discount codes on Amazon
39:27 Vitalii’s recommendations when starting a campaign on Amazon
42:25 Why choose Profit Whales