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Home / Amazon Advertising - Page 2

Amazon Advertising

Learn the step-by-step of advertising on Amazon with PPC ads, Amazon deals, and driving external traffic to boost sales and grow profitability.

What Is A Good ROAS On Amazon? (And How To Improve It)
Amazon Advertising

What Is A Good ROAS On Amazon? (And How To Improve It)

Ben DonovanBen Donovan Mar 31, 2023Jul 9, 2024

If you’re running Amazon advertising campaigns you’ll of course be looking for the best return possible. But what is a…

Read More What Is A Good ROAS On Amazon? (And How To Improve It)Continue

ACOS vs ROAS: Which Amazon PPC Metric Is Best?
Amazon Advertising

ACOS vs ROAS: Which Amazon PPC Metric Is Best?

Ben DonovanBen Donovan Mar 31, 2023Jan 31, 2024

For a long time, Amazon sellers running PPC campaigns were fixated on one core metric: ACOS. Meanwhile, advertisers on almost…

Read More ACOS vs ROAS: Which Amazon PPC Metric Is Best?Continue

ACOS vs TACOS: Which Amazon PPC Metric Matters Most?
Amazon Advertising

ACOS vs TACOS: Which Amazon PPC Metric Matters Most?

Ben DonovanBen Donovan Mar 31, 2023Jul 9, 2024

If you want to be successful with Amazon PPC it’s essential that you understand the difference between ACOS vs TACOS….

Read More ACOS vs TACOS: Which Amazon PPC Metric Matters Most?Continue

21 Best Amazon PPC Software Tools (2025)
Best Tools | Amazon Advertising

21 Best Amazon PPC Software Tools (2025)

Ben DonovanBen Donovan Mar 3, 2023Jan 4, 2025

A good Amazon PPC software tool will save you a lot of time and drive strong growth in your Amazon…

Read More 21 Best Amazon PPC Software Tools (2025)Continue

How To Run Google Ads For Amazon Products (Step-By-Step)
Amazon Advertising

How To Run Google Ads For Amazon Products (Step-By-Step)

Ben DonovanBen Donovan Feb 20, 2023Jun 7, 2024

Are you looking for a way to increase sales of your products on Amazon? Or give flatlined keyword rankings a…

Read More How To Run Google Ads For Amazon Products (Step-By-Step)Continue

7 Ways To Drive External Traffic To Your Amazon Listing
Amazon Advertising

7 Ways To Drive External Traffic To Your Amazon Listing

Ben DonovanBen Donovan Feb 16, 2023Jan 4, 2025

Are you an Amazon seller looking for ways to drive more external traffic to your listings? If so, then this…

Read More 7 Ways To Drive External Traffic To Your Amazon ListingContinue

Amazon Editorial Recommendations: Get Your Products Featured
Amazon Advertising

Amazon Editorial Recommendations: Get Your Products Featured

Ben DonovanBen Donovan Jan 1, 2023Sep 29, 2023

NOTE As of April 2023, Amazon removed the Editorial Recommendations feature from search results. It may return in the future,…

Read More Amazon Editorial Recommendations: Get Your Products FeaturedContinue

Amazon’s Email Marketing Tool: Everything You Need To Know
Amazon Advertising

Amazon’s Email Marketing Tool: Everything You Need To Know

Raphael MenesclouRaphael Menesclou Dec 9, 2022Sep 29, 2023

After recent lawsuits which spearheaded debates about whether or not Amazon is against its own merchants, sellers on the platform…

Read More Amazon’s Email Marketing Tool: Everything You Need To KnowContinue

How To 5x Email List Growth Rate (For Amazon Sellers)
Amazon Advertising

How To 5x Email List Growth Rate (For Amazon Sellers)

Ben DonovanBen Donovan Sep 27, 2022Dec 10, 2023

To grow a strong, successful eCommerce business it’s essential that you have the ability to communicate with your customers.  But…

Read More How To 5x Email List Growth Rate (For Amazon Sellers)Continue

How Many Keywords Per Ad Group? (Amazon PPC)
Amazon Advertising

How Many Keywords Per Ad Group? (Amazon PPC)

Soraya DimayugaSoraya Dimayuga Sep 9, 2022Aug 9, 2023

In what phase of your ad campaign creation process do you start thinking about keywords? When you get to that phase…

Read More How Many Keywords Per Ad Group? (Amazon PPC)Continue

Amazon Product Inserts: Do’s & Don’ts For Growth
Amazon Advertising

Amazon Product Inserts: Do’s & Don’ts For Growth

Ben DonovanBen Donovan Mar 9, 2022Jan 4, 2025

If you’re an Amazon seller who wants to build a strong business with a loyal audience then Amazon product inserts…

Read More Amazon Product Inserts: Do’s & Don’ts For GrowthContinue

Amazon Sponsored Brand Video Ads: A High ROAS Playbook
Amazon Advertising

Amazon Sponsored Brand Video Ads: A High ROAS Playbook

Claire HowarthClaire Howarth Jun 8, 2021Aug 1, 2023

Sponsored brand video ads are one of the great opportunities on Amazon PPC right now because of the exposure it…

Read More Amazon Sponsored Brand Video Ads: A High ROAS PlaybookContinue

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