What are backlinks?

Backlinks are hyperlinks from one website that lead to another. They serve as a form of validation or endorsement for a website and help show search engines like Google that it is an authoritative source that should be ranked for relevant queries.

Why are backlinks important in eCommerce?

Backlinks hold significant importance in ecommerce for several reasons:

  1. SEO and Search Rankings: Search engines view backlinks as signals of trust and authority. When an ecommerce site receives quality backlinks from reputable and relevant sources, search engines tend to rank it higher in search results, potentially increasing organic traffic.
  2. Increased Visibility and Traffic: Quality backlinks from authoritative websites drive referral traffic. If a popular blog or website links to an ecommerce store, their audience might click through, resulting in increased visibility and potential sales.
  3. Trust and Credibility: Backlinks act as endorsements. When reputable sites link to an ecommerce site, it lends credibility and trustworthiness. This can positively influence consumer perceptions, encouraging them to trust the linked site more.
  4. Improved Conversion Rates: Backlinks from relevant and trusted sources can lead highly interested visitors to an ecommerce site. Since these visitors already have an interest in the products or services offered, they are more likely to convert into customers.
  5. Relationship Building: Acquiring backlinks often involves reaching out to other websites or influencers in the industry. This process can foster relationships with key players, leading to potential collaborations or partnerships beneficial for ecommerce growth.
  6. Brand Awareness: Backlinks placed strategically on various platforms and websites can enhance brand visibility. When people come across a website link repeatedly on reputable sources, it increases brand recall and awareness.
  7. Competitive Advantage: In competitive ecommerce markets, quality backlinks can be a differentiator. If a site has more high-quality backlinks than its competitors, it may rank higher and attract more traffic and customers.

For ecommerce businesses, building a strong backlink profile through ethical and quality-focused strategies is crucial for long-term success, visibility, and growth in the digital landscape.

What is domain authority?

Domain Authority (DA) is a metric originally developed by Moz, a prominent SEO software company.

It’s a score that predicts a website’s ability to rank on search engine result pages (SERPs). DA ranges from 1 to 100, with higher scores indicating a greater potential to rank.

Other tools like Ahrefs and SEMRush have also built their own similar rating systems.

Several factors influence Domain Authority:

Domain Authority is measured by the number and quality of backlinks pointing to a website. High-quality, relevant backlinks from authoritative websites tend to boost DA.


What kind of backlinks are valuable?

Always remember: Not every backlink is created equal.

Valuable backlinks for an ecommerce site are those that come from authoritative, relevant, and trustworthy sources.

Here are some types of backlinks that are considered valuable:

  1. From High Authority Sites: Backlinks from websites with high Domain Authority often carry more weight. Getting links from established and respected domains can significantly boost your site’s credibility.
  2. Relevant and Contextual Links: Links embedded within content that is relevant to your ecommerce niche are highly valuable. When the context of the link aligns with your products or services, it indicates to search engines that your site is an authority in that particular field.
  3. Editorial Links: These are natural links that are not solicited. When other websites, blogs, or influencers voluntarily link to your ecommerce site because they find your content or products valuable, these links are highly regarded by search engines.
  4. Guest Posts on Reputable Sites: Contributing well-written guest posts to authoritative sites in your industry can earn you valuable backlinks. These should be natural, informative, and not solely for the purpose of link building.
  5. Broken Link Building: Finding broken links on other websites and offering your content or product as a replacement can be an effective way to gain valuable backlinks, especially if your content adds value to theirs.
  6. Social Media and Community Engagement: While these are not direct backlinks in the traditional sense, engagement and sharing on social media platforms and relevant online communities can indirectly lead to backlinks as others discover and reference your content.
  7. Local Business Directories and Industry-Specific Directories: For ecommerce stores with physical locations or niche-specific products, listings in reputable local or industry directories can provide valuable backlinks.

Remember, the quality of backlinks matters more than quantity.

A few high-quality, relevant, and natural backlinks can often be more beneficial than numerous low-quality links.

Ethical and sustainable link-building strategies focusing on relevance, authority, and natural linking are key for long-term success in ecommerce SEO.

What kind of backlinks should be avoided?

Certain types of backlinks can harm your ecommerce site’s SEO and reputation.

Here are backlink types to avoid:

  1. Paid Links: Purchasing links is against Google’s guidelines. These links might seem appealing, but search engines penalize websites engaging in this practice. It’s crucial to earn links organically through quality content and relationships.
  2. Low-Quality or Spammy Sites: Backlinks from low-quality, spammy, or irrelevant sites can negatively impact your site’s reputation. These sites often have low authority, and being associated with them can hurt your own authority.
  3. Irrelevant Directories: While reputable directories can be beneficial, being listed on irrelevant directories or those solely created for link building purposes can harm your site’s SEO.
  4. Link Exchanges: Exchanging links in a way that appears manipulative can be seen as a black-hat SEO tactic. Search engines may penalize sites participating in excessive link exchanges.
  5. Private Blog Networks (PBNs): These are networks of sites created solely for the purpose of linking to a target site. Google penalizes sites associated with PBNs as they manipulate search rankings.
  6. Over-Optimized Anchor Text: Using exact-match anchor texts excessively or unnaturally in an attempt to manipulate search rankings can lead to penalties. Diversify anchor texts and focus on natural link placements.
  7. Links from Irrelevant Content: Backlinks placed within irrelevant or low-quality content don’t add value and can harm your site’s authority.

Remember, the goal is to earn natural, high-quality backlinks from reputable and relevant sources.

Focus on creating valuable content, fostering genuine relationships, and engaging in ethical SEO practices to build a strong backlink profile for your ecommerce site.

How to build backlinks for ecommerce

Here are some effective strategies to build backlinks for your ecommerce store:

  1. Create High-Quality Content: Develop valuable, informative, and engaging content related to your products or industry. This could be in the form of blog posts, infographics, videos, or guides that others would naturally want to link to.
  2. Guest Blogging: Contribute guest posts to reputable and relevant blogs or publications within your niche. Ensure your content is high-quality, informative, and not solely focused on promotion. Include a link back to your e-commerce site within the content.
  3. Broken Link Building: Find broken links on other websites within your niche and offer your content or product as a replacement. This approach helps the webmaster by fixing broken links and provides you with an opportunity to gain a backlink.
  4. Collaborate with Influencers or Industry Experts: Partner with influencers or experts in your field for collaborations, reviews, or endorsements. When they mention or link to your products or content, it can significantly boost your backlink profile.
  5. Create Shareable Content: Develop content that’s highly shareable on social media platforms. Infographics, how-to guides, or unique product content that solves problems or educates users can attract natural backlinks as people share valuable content.
  6. Participate in Industry Events or Sponsorships: Sponsor events or participate in industry-related gatherings. These events often result in online mentions, backlinks from event websites, or partnerships with other attendees.
  7. Offer Expert Insights or Data: Conduct surveys, research, or share unique industry insights. When you provide valuable data or information, others may link to your site as a source, enhancing your authority.
  8. Build Your Business Network: Establish relationships with bloggers, website owners, or industry influencers. Genuine relationships often lead to natural backlink opportunities through mentions or collaborations.
  9. Create and Promote Valuable Resources: Develop resources such as comprehensive guides, tools, or eBooks. These resources often attract backlinks from sites looking to reference valuable information.
  10. Be a Podcast Guest: By appearing on industry-related podcasts you can grow your authority in the industry while also picking up valuable backlinks within the show notes of the episode.

Remember, the key to successful link building is to focus on creating valuable, relevant, and shareable content while fostering genuine relationships within your industry or niche.

Avoid shortcuts or manipulative tactics that could harm your site’s reputation.

Building a strong backlink profile takes time, but the effort invested in ethical and quality-focused strategies can yield long-term benefits for your ecommerce store.

What ecommerce pages should I build backlinks to?

When starting to build links, often ecommerce store owners will make product pages their focus.

However, the problem with building links to product pages is that products can go out of stock.

If you are successful in ranking a product page for an important term then you could miss out on sales.

What you should instead focus on is collection pages.

By building backlinks to collection pages you have a better chance of ranking organically, give customers more choice (resulting in a lower bounce rate), and protect yourself in case of specific products going out of stock.

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