The step-by-step playbook for building a sellable eCommerce brand and maximizing your exit.

Learn from proven experts the systems, structures, and processes your business needs to be acquired for life-changing money.

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“More than half of the money you put in your pocket from your business will come when you sell it.”

– Ben Leonard, Exit Engine Instructor

If you want to take control of your financial future, one of the clearest opportunities to do so is building – and selling – an eCommerce business.

Not because it’s easy, or it’ll happen overnight.

Spoiler alert; it’s not, and it won’t.

But by following a proven repeatable process, you can work hard, build a good business and in just a few short years own a high-value asset.

The type of asset that a growing number of equity funds, aggregators, and private buyers are looking to buy in cash. 

The type of asset that can be sold to create the nest egg most people spend their whole lives working for. 

The type of asset that can change the course of your entire financial future.

So, whether you’re already preparing for an exit or at the beginning of your journey, it’s time to fine-tune your Exit Engine…


Meet Your Exit Engine Mentors

Ben is a serial entrepreneur who started, scaled, and sold the fitness brand Beast Gear for seven figures. He is now building new brands whilst pioneering EcomBrokers – an industry-leading brokerage.

He’s been there, he’s done it, and in Exit Engine, he’ll teach you the step-by-step process of doing the same.

Allison Walker

Allison is the founder of Mint Accounting, an award-winning, innovative accountancy practice that offers a refreshing approach to accountancy and business planning.

She is also a co-founder of EcomBrokers with Ben, and in Exit Engine teaches you how to read your profit & loss and balance sheet reports to make healthy financial decisions… and set you up for a big exit!


Your Step-By-Step Exit Engine Playbook


Developing An Exit Mindset

First up, we’ll analyze the benefits behind building to exit and why it’s worth your time, energy and investment as early as possible.

Next, we’ll focus on the end goal of a lucrative exit and work back from that point to set out clear, actionable objectives.


Building Foundations Of Value

Setting some foundations, you’ll learn how to build real value in your business that gives buyers confidence and increases your valuation.

Building a brand is the only way. Learn how to understand your customer, speak their language, and build a brand that serves them well.

Buyers want growth potential, and in this lesson, you’ll learn how to produce growth, and demonstrate the potential for more in the future.

The safer your business, the bigger the buyer pool. Learn how to eliminate as much risk as possible and make your business a safe bet.

The ability to relocate the assets of your business to that of the buyers is a crucial influencer of value and in this lesson you’ll be set up for success.

A well documented business is an attractive proposition for any buyer – it’s easy to pick up, plug in, and continue to profit from. Learn the ropes of SOP building and documentation in this final lesson of Module 2.


Creating Healthy Financial Systems

A monthly profit and loss statement is one of the most important reports in your business, but what does it all mean? Learn how all the line items work together to produce an insightful P&L – and what actions to take with the monthly insights.

As your business grows, so will your balance sheet. Long-term business value is documented here and as a growing entrepreneur, it’s essential to know how to read your balance sheet and optimize for an exit.


Preparing To Exit

What actually impacts the value of an eCommerce business? Once you know it, you can grow it! In this lesson, learn all about the range of key valuation levers you can pull.

Timing is everything. Sell too soon and you stand to lose out, sell too late and you may miss the optimal window for maximum returns. In this lesson you’ll learn the best time to sell an eCommerce business.

Not every buyer is made equal. From your aggregator to your private equity buyer – who are they and how do they operate? Learn all about it here.

In this lesson, Ben guides you through a powerful exercise of determining your ‘Carefree Number’ – what you really need in order to live a carefree financial future.


The Selling Process

Before you learn the optimal process of selling an eCommerce business, take some time to learn the biggest mistakes eCommerce business owners make when looking to exit.

Learn the step-by-step process of selling an eCommerce business to a quality buyer for the optimal price whilst avoiding any nasty surprises that may lie ahead.


Structuring The Deal

There are a variety of different ways to structure a deal, and not all of them are in your best interests. The good news? This lesson will show you how to get a deal structured in a way that is in your best interests.

A stage in the deal process that doesn’t need to be as stressful as it can be is due diligence. Here you’ll learn the key progress markers so you can keep a cool head at all times.

That’s a wrap! In this final lesson, we’ll cover some final tips, round things up, and point you in the direction of ongoing support to help you on the journey of building sellable brands.

Access the all-new Exit Engine course with a BBU Pro membership.

I was driving Uber two years ago. I started with an order of 300 units, now 300 units is a bad day of sales.

~ Emre A.

7-Figure BBU Member

Everything we promise or your money back. Access BBU for a full 14 days, and if you don’t feel it can get you a significant long-term return on investment we will refund your enrolment cost.

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*Payment Plan Available
  • 6-Module Exit Engine Course
  • All Exit Engine Bonuses

Plus instant, lifetime access to all BBU Pro features:

  • COURSES: Growing library taught by industry experts
  • COACHING: Weekly Q&A, monthly masterclasses
  • COMMUNITY: Exclusive member-only community hub
  • BONUSES: Including software, templates and SOPs


Still got questions? Reach out – we’d love to hear from you!

Yes. You get full, lifetime access to every course inside Brand Builder University, including all new courses released.

You also get lifetime access to the coaching and community aspects of Brand Builder University.

When enrolling in BBU you get our full support. This includes unlimited support via email and the BBU members-only community hub. Plus, regular coaching calls give you direct access to the BBU team and guest experts.

We’re with you every step of the way!

Our aim is to make it simple for you, but that doesn’t mean it will be easy.

The frameworks, strategies, and insight you will learn require you to show up and put in the work. It will take more than money to make this happen. 

We can’t guarantee overnight success (because let’s be real – there’s no such thing). What we can promise you is your investment in Brand Builder University will save you more time, money, mistakes, and frustrations in the long run

Remember, you can’t pay someone to run on a treadmill for you, but a good trainer will keep you from getting hurt.

The material we share in each lesson, module, and course took us years of bumpy roads, falls, failures, and expensive mistakes to learn. This is exactly what we want you to avoid.

So, this isn’t for the feint-hearted, get-rich-quick dreamer.

It’s for the go-getter ready to give their all and take back control of their financial future.

Like many things in life, the more resources you have available to you the more options you will have. 

Most new sellers start with between $2,000 to $5,000 for inventory. We encourage new sellers to start small, learn the process and build up from there.

Then when it comes to marketing most new sellers spend between $100 to $500 initially which covers some paid traffic and product images.

We also teach and discuss strategies to increase your options with a startup budget inside the training.

No, you can learn at your own pace. The training is available for you on-demand so you can take things at a speed that is convenient for you.

Most new sellers find themselves spending 1-2 hours each day in the early stages. This involves learning, researching and contacting suppliers.

Once you are a little more established you can scale back the time you are spending on a single product by leveraging the systems we teach you in the Brand Builder University. Then you can choose to focus on other work or continue to build your new brand.

That’s exactly what we’re here for.

Everyone starts from exactly that spot. Every success story you have seen on this page all carried the same doubts as you did, the only thing that separates them from you is that they took a step and got started. Get started today.

Unless you live on the moon, most likely.

You can sell on Amazon and your own eCommerce store from wherever you are in the world.

Given that you can ship products directly to an Amazon warehouse from your supplier you never have to touch a unit of inventory, nor ship any orders yourself. 


This isn’t a get-rich-quick opportunity and rather an opportunity to build a real business. 

Anything of value requires hard work and patience in order to be successful. The good news is that once you have laid the foundations and created systems, there are a lot of opportunities available to leverage your time and create a great deal of freedom in your life.

You bet. Not only will you be learning from a vast range of industry experts, but you’ll also have access to weekly in-depth coaching where you can build out growth strategies for your existing business. A strong focus of the advanced training is diversifying your brand off of Amazon. 

There are incredible growth opportunities, and we intend on maximising them for all our members.

BBU has been meticulously designed from end to end to ensure you get the most value out of it, but if in the unlikely event you are unhappy with the value you have received, simply contact us within 14 days for a full refund.

Absolutely. Brand Builder University is rated Excellent on TrustPilot, hosts a well-respected podcast and regularly posts tips, tricks and tutorials on YouTube and various social channels.

Building a real eCommerce brand is a popular business model that many are using to build and sell businesses for 6&7-figures and beyond.