The Step-By-Step Playbook For Building A Sellable eCommerce Brand

Inside Exit Engine, learn from proven experts the systems & processes required for maximizing the value of your eCommerce asset.

exit engine info


ecom brokers logo
mint accounting logo


“More than half of the money you put in your pocket from your business will come when you sell it.”

– Ben Leonard, Exit Engine Instructor

If you want to take control of your financial future, one of the clearest opportunities to do so is building – and selling – an eCommerce business.

Not because it’s easy, or it’ll happen overnight.

Spoiler alert; it’s not, and it won’t.

But by following a proven repeatable process, you can work hard, build a good business and in just a few short years own a high-value asset.

  • The type of asset that a growing number of equity funds, aggregators, and private buyers are looking to buy in cash. 
  • The type of asset that can be sold to create the nest egg most people spend their whole lives working for. 
  • The type of asset that can change the course of your entire financial future.

So, whether you’re already preparing for an exit or at the beginning of your journey, it’s time to fine-tune your Exit Engine…

By the end of Exit Engine, you’ll have mastered…

Building With Purpose

Instead of stumbling in the dark, build with a proven process toward your ultimate exit goal.

Systemizing With Structure

Have your business running like a well-oiled machine; whilst you’re growing and when you sell.

Negotiating With Confidence

Gain the insight necessary to know your value, stand your ground, and get what you’re really worth.

Maximizing Your Exit

Quite simply; you’ll be set up to build and sell an eCommerce asset for life-changing money.


Access Expert, ‘Been-There-Done-That‘ Guidance

Ben Leonard

Ben is a serial entrepreneur who started, scaled, and sold the fitness brand Beast Gear for seven figures. He is now building new brands whilst pioneering EcomBrokers – an industry-leading brokerage.

He’s been there, he’s done it, and in Exit Engine, he’ll teach you the step-by-step process of doing the same.

Allison Walker

Allison Walker

Allison is the founder of Mint Accounting, an award-winning, innovative accountancy practice that offers a refreshing approach to accountancy and business planning.
She is also a co-founder of EcomBrokers with Ben, and in Exit Engine teaches you how to read your profit & loss and balance sheet reports to make healthy financial decisions… and set you up for a big exit!


Follow A Step-By-Literal-Step Roadmap

The best time to start preparing for an exit is now. The sooner you prepare, the better position you put your business in for a life-changing exit.

Inside Exit Engine, we’ll walk you through every aspect you need to be aware of to attract the maximum amount of buyers and achieve the highest possible sale price.

Here’s what the module-by-module blueprint looks like:


Developing An Exit Mindset

  • Why Build To Exit?
  • Beginning With The End In Mind


Building Foundations Of Value

  • The Seven Foundations Of Value
  • The Value Pyramid – Brand
  • The Value Pyramid – Growth
  • The Value Pyramid – Risk
  • The Value Pyramid – Transferability
  • The Value Pyramid – Documentation


Creating Healthy Financial Systems

  • Understanding eCommerce Profit & Loss Reports
  • Understanding eCommerce Balance Sheets


Preparing To Exit

  • Valuation – What Is My Business Worth?
  • Timing – When Should I Sell?
  • Buyers – Who Can I Sell To?
  • Goals – What Is My ‘Carefree’ Number?


The Selling Process

  • How NOT To Sell (Big Mistakes To Avoid)
  • How To ACTUALLY Sell For Maximum Value


Structuring The Deal

  • Deal Structures Explained
  • Letter Of Intent & Due Diligence Process
  • Summarizing The Process & Closing Thoughts

Secure Your Valuation Boosting Resources

Enrol in Exit Engine today and unlock access to our BBU Bonus Vault. Inside you’ll find a growing range of time-saving and profit-boosting resources we’ve developed so you don’t have to. Contents include:

Time-Saving Templates

Plug and play our growing database of tried and true templates for supplier negotiations, marketing materials, emails, and more so you can spend less time on admin and more time on growth.

Detailed Spreadsheets & Calculators

Use the spreadsheets we continually use and improve to track key metrics and calculate all-important numbers to ensure your business is staying on track at all times.

Confidence-Boosting Checklists

Having helped 100s of students build their businesses we know the key steps for growing a profitable business. Checklists include a due-diligence checklist to help get you ready to sell.

Vetted Contact Rolodex

We’ve been in eCommerce for years and built up a trusted database of contacts that now also become yours. Need help with design? Marketing? Accounting? We’ll make all the necessary connections for you.

Discounted Tools & Services

Access an exclusive range of discounts and offers on market-leading tools and services that will help you launch and scale your brand and run a lean, mean, operating machine.

Copy & Paste ManyChat Flows

Build an engaged audience of previous purchasers with our one-click plug-and-play messaging flows responsible for generating 1000s of leads on autopilot.

Build Your Sellable Business Here

Choose your enrolment option and start your life-changing exit journey today.


A self-study course teaching you the step-by-step playbook for building sellable brands.



  • 6-Module Build To Sell Course
  • Time-Saving Templates
  • Detailed Spreadsheets & Calculators
  • Confidence-Boosting Checklists
  • Vetted Contact Rolodex
  • Discounted Tools & Resources
  • Copy & Paste ManyChat Flows
  • One Payment, All Future Updates


All the courses, coaching, and community support you need to grow a valuable eCommerce asset.



  • Everything in ‘Self Study’, Plus:
  • Four Expert-Taught Courses
  • Weekly Live Coaching & Feedback
  • Supportive, Global Community
  • First Product Checked & Validated
  • Free Helium 10 Subscription
  • Additional Partner License
  • One-Time Payment, Lifetime Access

Everything we promise or your money back.

800+ Happy Members

Don’t just take our word for it. Across our courses and coaching, we’ve worked with over 800 ecommerce entrepreneurs since 2018. Here’s what some of them have to say…

Real People; Real Results

Got questions? We’ve got answers.

Click on each question to expand and show the answer.

Exit Engine has been carefully designed to be a valuable training course for anyone with a goal to build an eCommerce brand they could one day sell.

The course covers the entire process of building the systems and structures needed to create a sellable business.

This includes key areas of business such as branding, documentation, risk mitigation, and financial management.

For a full list of lessons, see the contents section.

As a complete beginner, no. The best place to start is with our eCommerce foundations course so you can learn the basics of starting a successful brand.

However, you shouldn’t wait until you’re ready to sell your business to start structuring it for sale and we would always advise starting with the end in mind.

As such, it’s a good idea to go through this training once you’ve started making sales so you can begin to build the right structures into your business.

If you want to access all our courses and get dedicated support along the way, choose the BBU Pro option when enrolling.

We think so! It’s primarily taught by Ben Leonard who scaled and sold fitness brand Beast Gear for 7 figures. He now operates an eCommerce brokerage helping sellers of all sizes sell their businesses.

The more advanced principles and resources will help you get your business in tip-top shape so you can optimize for profitability and prepare for a sale.

There are too many variables to be able to be specific on this topic, but generally speaking, a good eCommerce business can sell for 3x-5x its annual profits.

This can go up and down based on market conditions, but the greatest impact on it will be the type of business for sale.

The contents of this course have been designed to help you build the kind of business that will attract the highest profit multiple possible.

Unfortunately, success can never be 100% guaranteed. Any business will carry some level of risk and an eCommerce business is no exception to this reality.

However, we firmly believe that with the contents of the training and the support from our coaches and community, you have everything at your disposal to start selling online, flourish in your eCommerce and build a profitable eCommerce asset.

Immediately after enrolling.

You’ll be sent an invite to join the BBU Hub which is hosted on a platform called Circle. You can access the training videos and written materials on your desktop or mobile device so you can keep up with lessons on the go.

The only upsell is BBU Pro, but the details for that are shared right here on the course sales page.

You can either enroll in this individual self-study course, or you can upgrade to BBU Pro to access our full library of the best eCommerce courses, weekly calls, active community, and extra bonuses.

After that, there’s nothing else to pay, you’ve got access to everything we offer.

There is a dedicated ‘Bonuses’ section within the BBU Hub which gives access and instructions for all bonuses. You will be emailed access instructions for the BBU Hub immediately upon enrolling.

You will have access to the course, including all future updates, for as long as you need.

Of course, ‘lifetime’ is a little ambiguous, so our guarantee is that if in the unlikely event we were to retire the course at some point in the future, we would give at least 12 months’ notice and continue to update the training within this time period.

However, this is a proven course that has been live for some time already and there are no plans to retire it.

For any admin questions, you can email us [email protected]. You can also ask topic-specific questions within the course lessons themselves and we will respond as quickly as possible. For more in-depth coaching and support, BBU Pro is the option you need.

Absolutely. You’ll get one sent to you on enrolling, but if you need anything different from what you received, just contact us and we’ll get it sorted for you.

Don’t forget, the cost of Amazon FBA courses – like other business training – can be offset as a business expense.

Still got questions?

We’d love to hear from you. Get in touch below and we’ll get right back to you!

Your Exit Journey Starts Here.

Whether you’re just getting started with eCommerce or looking to scale up and build a multi-channel, global brand, this build-to-sell course will help you structure your business for maximum profitability and long-term value.