After you create listings for your new products inside Amazon Seller Central, the first thing that comes to mind is to search for your products.

But what if your Amazon listing doesn’t show up in search results?

In this article, we’ll answer why that may be, and what you can do to get this fixed.

Before we deep dive into the investigation part, let’s first talk about some obvious reasons why this happens:

Are you a new Amazon seller?

If so, you may have to wait a few more weeks for your product to start appearing in search results as keyword ranking can take time especially if you are selling in a highly competitive market.

At Brand Builder University we highly recommend new Amazon sellers have a clear product launch strategy in place to ensure new products get good visibility from day one.

Is your listing active?

Your listing can go inactive due to the following reasons:

1) No Inventory

If you are selling via Fulfillment By Amazon (FBA) instead of Fulfillment By Merchant (FBM) and don’t have any inventory left in the Amazon warehouse, your listing will be inactive.

Check via Inventory > Manage Inventory if you have any stock available for the product. If none, Amazon will mark your listing as inactive until you restock your inventory.

2) Account Inactive

If your account is inactive, then all of your listings will go inactive as well. This also happens when you turn on the holiday settings.

Make sure to verify from the Amazon Seller Central settings > Account Info that the current status of your account is active.

3) Listing Suppressed

suppressed listing usually happens when there are policy violations in your listing or your listing does not meet Amazon’s style guide. For instance, if you don’t have any images uploaded.

If you think that this is the case, check your listing to make sure it is compliant with Amazon’s policies. You can also contact Amazon Seller Support for more assistance.

Once you’ve answered these two questions and have confirmed that you’ve been selling on the Amazon marketplace for a while and that your listing status is active, it’s time to take your investigation to the next level.


A step-by-step blueprint for building a brand you own

100+ interactive lessons to help you launch your profitable eCommerce business on Amazon & beyond.

amazon fba training course
next business insurance


Amazon products not showing up in search: Reasons and Solutions

To perform a deeper investigation into what might be causing your Amazon products to not show up, below are some of the things you need to check inside Amazon Seller Central:

1) Product Information

Your Amazon listing must have complete, accurate, and up-to-date product details. Any missing attribute may cause your product page not to show up.

So check and see if all the required information is included and that it’s displayed correctly:

Title and Description

The title is one of the most important elements of your product page as it’s what online shoppers will see first when they search for your product on Amazon.

On the other hand, a product description is where you include all the features and benefits.

To fix this, make sure that both include relevant keywords that are targeted enough and are optimized as this will help improve your Amazon ranking, especially if you’re in a highly competitive niche.

If your product is not appearing in Amazon’s search results, it could be due to poor keyword optimization or a poorly written title or description.

You can try running Amazon PPC campaigns to help boost your visibility in the Amazon marketplace. 


Make sure that you upload and use optimized product images for your listings as these are a key factor in improving your rankings on Amazon.


It’s important to always use the correct category when creating your product as this can impact how they are displayed in search results.

If you need to correct or change your product’s current category, contact Seller Support.


Your product price may be too high or too low compared to similar products on Amazon. Check other sellers of the same product and adjust your pricing as needed.

If you find that one or more of these areas is incorrectly set up, you may want to consider making the necessary changes to your product listings as soon as possible as these may also cause your listing to go inactive.

If needed, contact Seller Central support for further assistance to fix your Amazon listings and improve your product ranking on Amazon.


2) Account Health

Several things can affect your account health status. This includes:

Seller Rating

Another reason your product may not be visible is a low seller rating. Sellers with a high rating usually have their products appear more often in Amazon’s search results.

To improve your seller rating, make sure you are providing excellent customer service to buyers so you can improve your seller rating over time.

Product Reviews

Product reviews are also taken into consideration when Amazon is determining whether to show your product listing or not. The more positive reviews you have, the better chance you have of being visible.

If you don’t have any reviews yet, consider running a product review campaign to encourage customers to leave positive reviews for your product.

Similar to seller rating, this also plays a crucial role in maintaining good account health.

Customer Feedback

Lastly, Amazon sellers who have a high score for customer feedback tend to rank better as this indicates that their customers are satisfied with the products and services they’re getting.

If your account health is the issue, you can work on addressing whatever the problem may be. It may be getting rid of any negative feedback or getting in touch with your previous buyers to create a better customer experience for them.

So it’s recommended to keep a close eye on your performance notifications as this can help you stay on top of any potential issues that may arise and need to be fixed.

Whether it’s an issue with the product information or your account health, Amazon may flag your account if it violates Amazon’s standards, which can impact your product listings.

By paying close attention to the details of your listing and keeping your account in good standing, you can ensure that your product listings will remain searchable on Amazon.


When you become a seller, you are constantly on the lookout for ways to improve your sales and brand visibility on Amazon.

So if your product isn’t showing up in the Amazon marketplace search results, it can be frustrating and discouraging.

But don’t despair!

There are solutions that can help you get your product back in front of potential buyers on the Amazon website and start making sales!

Join us inside Brand Builder University and get insights from Amazon sellers and experts on how you can optimize your product listing to boost your Amazon sales and improve your brand visibility.


Master eCommerce Inside BBU Pro

Get the expert-taught courses, live coaching calls, and supportive community you need to move forward with confidence and build a profitable eCommerce business.

join brand builder university


  1. Hello, Selling on Amazon in India since 2021 (All Good, Product shows on first page when search brand name), and went globally in 2023 but when I search my brand name only on Amazon (US) then why it not shows my a single product. I have listed 60+ (Variations, total sky: 1000+) products but not a single product shows. Listings are in good condition. Can you please help?

    1. Hi Mohd, congrats on the global expansion. Have you made any sales in the US yet. Sometimes you need to make a sale or two in order for the listing to start showing up in search results, even for brand names.

  2. I am a long-time seller on Amazon Marketplace, but due to a death in the family the account has been inactive for over 1 year. I have recently re-activated the account, corrected all pricing errors, corrected all suppressed items, all items show active, but they are not showing up when I do an online search. An answer you gave to a previous seller with same problem, was you need to have more sales. But how can you sell anything when your items don’t show up?

    1. Hi Kathy. Sorry to hear that. There are millions of products being sold on Amazon, and only so many spaces on the first page of search results. Amazon promotes the listings that it believes will generate revenue, so if you want to be pushed up to page one you have to show Amazon your product can generate sales. This is where you have to first pro-actively generate sales by using strategies like Amazon PPC or sending the direct link to your listings or store out to your audience, then as sales come in you will start to see organic ranking.

  3. Never had issues before in finding products now it appears they maybe some issue with the search results that favour Amazon own products ? Also prime products appear more than seller fulfilled orders. Download the app search any product not many thirdparty sellers will appear in the results.

    1. Yes, it does feel like Amazon give their products prominence at times but it’s not overwhelming thankfully. Prime products will naturally appear higher because they convert better due to Prime members’ preferences. But many Prime products are sold by third-party sellers too.

  4. Hello

    We have had 2 ASINs from the same company become inactive one after the other.

    We have sold these before and sold some units right up until it went inactive. The stock is still available if i click into on seller central bur obviously the listing is inactive. You cant find it atall. There is no way this product has stopped being manufactured.

    1. Hi Thomas, if on your Inventory page the stock is listed in the available column the only reason the listing would be inactive is usually that it has been closed by the seller. It could however be down to an IP claim if you are selling another brand’s products. If the inventory is listed as ‘unfulfillable’ it may be due to inventory being damaged or recalled.

  5. Hello!
    Well I am new to this online selling. I decide to go with Amazon but my Amazon product listing is not showing on amazon search, I dont see my products. My seller account says they are active. I just pushed them from Gearbubble. Is there any step I am missing?


    1. Hi Jose. Congrats on getting set up with your business! If you can’t find your products using keywords associated with them, it may be that they either aren’t ranking high enough in the search results. To get them ranked higher you need to make some sales. I would suggest running some Amazon PPC campaigns or promoting your products on other channels to get those initial sales which will give you a boost in organic visibility.

Leave a Reply

Your email address will not be published. Required fields are marked *