Product reviews are critical to any business. With good reviews and feedback, your brand credibility grows and customers are more likely to buy from you.

These product reviews serve as social proof where real people provide their honest opinions on the product they have bought and are one of the most important factors that influence a customer’s decision in making a purchase for a particular product.

For many sellers, getting a product review from buyers can be extremely challenging. If you’re just starting out, you might be thinking, “How can I get more product reviews? or “How can I get the buyer to create a write-up for my services?”

This is where Feedback Whiz comes in.

In this article, we’ll take a close look at Amazon product reviews and how Feedback Whiz can help you manage and increase the number of reviews for your products on Amazon.


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Impact of Positive Reviews & Negative Reviews

Based on a recent study, 93% of consumers will not take action until they have read reviews. This is especially true for Amazon businesses where product reviews can make or break a sale. 

If you have lots of positive online reviews, you’re more likely to make a sale. And for shoppers, seeing and reading positive reviews or great product reviews is a way to validate their purchase decision and ensure that they’re not wasting their money.

Additionally, Amazon’s algorithm works in such a way that would help increase your product’s visibility if it has a high number of quality reviews.

It also determines the ranking of your product in search results as it features products with favourable feedback more prominently on the platform. And what this means is more traffic for your product listing.

On the other hand, if you mostly have negative reviews, potential customers will see this as a huge red flag and would likely not buy your product. In some cases, a competitor with better reviews might even outrank you.

This is why it’s essential to take measures in ensuring that you get more positive feedback and product reviews than negative ones.

However, getting negative reviews is inevitable, and you shouldn’t try to avoid them.

Instead, you should aim to have more positive reviews than negative ones. This is where feedback tools like Feedback Whiz can help.

What is Feedback Whiz?

Imagine going through all the customers who purchased a product from you and reaching out to each one of them to ask for feedback… 

It would take you hours if not days to go through your feedback request process.

This is why Feedback Whiz was created.

It’s one of the popular Amazon messaging tools that allow Amazon brands to manage their product reviews and automate their feedback request process.

It’s a simple tool that can save you a lot of time, and it’s one of the most effective feedback request tools on the market. 

That’s just the tip of the iceberg, Feedback Whiz also has other features that would be beneficial for your business. We’ll go over some of these Feedback Whiz features in more detail.

How can Feedback Whiz help your business?

Feedback Whiz offers a number of features to make your feedback request process easier, faster, and more effective. Here are some of the key features: 

Amazon product review tracking

The ability to see all of your product reviews in one place is a major selling point for Feedback Whiz. The feedback tracking feature lets you track all of your product reviews and feedback requests in one place. 

This software app also allows you to filter your reviews by date, product, star rating, and more so you can easily find what you need.

You can also view your feedback request history and check the status of each request. This feedback tool makes it easy to keep track of your feedback and ensures that you are getting the most out of your feedback requests.

Automatic feedback and review request process

When it comes to feedback tools, one of the most important features of Feedback Whiz is the ability to automate your feedback process.

Feedback Whiz does the heavy lifting for you by automatically sending email requests to your customers at a set time so you can strategise the timing of your feedback request.

Feedback and review request templates

Feedback Whiz makes it easy to request feedback from your customers with the available pre-written email templates in different languages. Plus, these are all Amazon compliant so you don’t have to worry about your feedback requests getting you in hot water.

The feedback templates are designed to increase your feedback response rate through personalisation and they can be customised to match your branding. 

Monitoring and notifications

Feedback Whiz allows you to enable notifications so you can stay on top of your business and monitor your product listings.

This tool monitors for:

  • New reviews – Manage new reviews proactively through email notifications
  • Negative feedback – Receive an email alert whenever you receive a negative review so you can take action, contact customers, and address any concerns immediately
  • Listing title changes – Stay on top of your product listings and be the first to know when hijackers sabotage your listing
  • Buy box loss – Feedback Whiz notifies you if a competitor or hijacker has gained control of your place in the buy box
  • Hijackers – Get alerts whenever someone tries to hijack your listing

Competitor tracking

Examine your competitor’s product listings, descriptions, feedback ratings, reviews, and more so you can differentiate and improve your product. 

With competitor tracking, you’ll also be able to determine trends across the industry you belong to based on review and search results data so you can optimize your listing to include the best keywords. 

Overall, these features should help you get ahead of your competitors as you get more visibility in the search results and get more traffic. 

Insights and analytics

Feedback Whiz provides you with valuable insights into your business providing you a breakdown of sales, taxes, promotions, refunds, seller fees and more. 

Feedback Whiz also allows you to track your revenue and expenses over time so that you can make informed decisions about your business. 

All this data should help you decide on product pricing, improve your marketing strategy, and set goals for your business so you achieve Amazon success.

In Summary

If you’re not actively asking your customers or visitors to leave feedback about their experience with your product, you’re missing out on valuable feedback that could help you improve your product and increase sales in the long run. 

As a brand owner or a website owner, there’s no better way of marketing your product than having satisfied users who keep buying from you and also leave positive feedback about their experience with your product.

However, no brand is perfect and you can’t please everyone. There would always be shoppers who wouldn’t love your product as much as others do. They are the ones who leave negative reviews and one-star ratings on your product pages which can potentially hurt your sales and damage your reputation.

Although there’s not much you can do about these shoppers, what you can do is take charge of your feedback and product reviews by using a feedback tool like Feedback Whiz. 

So if you’re looking for a feedback tool to help you automate your feedback process, then Feedback Whiz is definitely worth considering. They are currently offering a free trial so you can check it out before committing to a paid plan.

Have you just started your Amazon business and are currently struggling to get reviews?

Connect with us and let us know how we can help! Join us inside the Brand Builder University where hundreds of sellers like you are getting the support, feedback, and community they need to grow their business.

Karizza Camus


Karizza Camus
Karizza has been part of the BBU team for several years having excelled in an operations role and now using her experience to help create content for our community. She is detail-oriented and loves to help make complex tasks clear.
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