Driving traffic to your Amazon listings from external sources like Google and social media is a powerful way to boost sales and improve your organic ranking.

It’s not always straightforward, but thankfully, there are a number of tools that can help you with traffic, reporting, and optimization.

In this guide, we’ll explore the best external traffic tools for Amazon sellers, breaking down their standout features, pros and cons, and pricing.

Whether you’re looking to optimize Google Ads, leverage affiliates, or capture customer emails, we’ve got you covered.

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The best external traffic tools for Amazon sellers

Here are the best tools at a glance:

Want to learn more? Let’s take a closer look at each of the options.

pixel me icon

1. PixelMe

Overall

4.9

Best for

Complete service

Prices from

$99/month

Promotion

Free Audit

PixelMe stands out as the best all-in-one external traffic tool for Amazon sellers, perfect for those looking to boost their sales and organic ranking with ease.

Its ability to drive and track traffic from multiple platforms like Google, Facebook, and TikTok to Amazon listings is unparalleled. The done-with-you service means you can lean on the expertise of the PixelMe team and take advantage of the rank guarantee.

With robust features like pixel-based retargeting, custom campaign strategies, and AI-generated headlines, PixelMe simplifies the process of managing external ads. It’s particularly well-suited for medium—to large brands looking to fuel the Amazon sales fire.

  • Pixel-Based Retargeting: Track customers across various platforms and retarget them, increasing the likelihood of conversions.
  • 90-day Satisfaction Guarantee: If your rank is not boosted in 90 days, PixelMe will launch 2 more ASINs for you, free of charge.
  • Custom Campaign Strategy: Protect ACOS with automation aligned to your strategy, ensuring optimized ad spend and performance.

  • Easy integration with major ad platforms (Google, Facebook, TikTok)
  • Comprehensive retargeting capabilities to maximize conversions
  • Advanced reporting and analytics for performance tracking
  • Pricing may be high for small sellers
  • Requires some initial setup and learning curve to maximize benefits

PixelMe offers a tiered pricing model, with plans starting at a basic level for smaller sellers and scaling up to more comprehensive managed packages for larger businesses.

  • Standard: $99/month for 20,000 tracked clicks
  • Advanced: $149/month for 50,000 tracked clicks
  • Ultimate: $249/month for 100,000 tracked clicks
  • Enterprise: Custom price for full management and ad campaigns
Try PixelMe
ampd icon

2. Ampd

Overall

4.8

Best for

Google Ads

Prices from

Varies

Promotion

Free Audit

Ampd excels at simplifying the process of launching and optimizing Google Ads for Amazon listings, making it a top choice for sellers looking to leverage Google’s vast reach.

Its intelligent platform connects Google Ads directly to Amazon, reducing friction and streamlining the path from ad click to purchase.

Ampd’s powerful AI optimizes campaigns in real-time, ensuring your ads are always performing at their best. You can optimize ads at a keyword level rather than the campaign level you’re restricted to when only using Brand Attribution.

It’s ideal for sellers who want to maximize their advertising ROI but are happy to oversee the optimizations themselves.

  • AI-Driven Optimization: Real-time campaign management and optimization using advanced AI, ensuring maximum efficiency and performance.
  • Seamless Google Ads Integration: Directly connects Google Ads to Amazon, simplifying the ad creation and management process.
  • Predictive Bidding: Uses predictive AI to adapt bids in real-time, making your budget work smarter.

  • Intuitive platform that’s easy to set up and use
  • Advanced AI optimizes ad performance, reducing manual workload
  • Comprehensive analytics and insights for better decision-making
  • Costs may be restrictive for smaller sellers
  • Initial learning curve to fully utilize all features

Ampd offers various pricing plans tailored to different business sizes and needs. Specific details and custom quotes are available upon request, ensuring you get the best fit for your advertising budget.

Try Ampd
levanta icon

3. Levanta

Overall

4.7

Best for

Affiliate marketing

Prices from

$150/month

Promotion

Free Trial

Levanta is the perfect tool for Amazon sellers looking to harness the power of affiliates and influencers to drive traffic to their listings.

It offers a streamlined platform to connect with a wide network of content creators, making managing and tracking affiliate partnerships easier.

With features tailored specifically for Amazon’s ecosystem, Levanta helps sellers expand their reach and boost sales through effective affiliate marketing strategies. While the pricing plans initially seem high, the tool is perfect for medium—to large brands looking to diversify their traffic sources and leverage influencer marketing.

  • Comprehensive Affiliate Management: Easily track and manage relationships with affiliates and influencers in one platform.
  • Amazon Brand Referral Bonus: Earn extra revenue with Amazon’s Brand Referral Bonus for sales driven by Levanta publishers.
  • Automated Payments: Streamline payments to affiliates, ensuring timely and accurate compensation.

  • Simplifies affiliate and influencer management
  • Increases sales through targeted external traffic
  • Offers valuable insights and analytics for performance tracking
  • May require investment in commission incentives
  • Platform fees might be high for small-scale sellers

  • Standard: $150/month + 5% of affiliate sales revenue. Access most features.
  • Gold: $750/month + 3.5% of affiliate sales revenue. Add more brands and advanced features and a dedicated program manager.
Try Levanta
helium 10 icon

4. Helium 10 Portals

Overall

4.8

Best for

Email collection

Prices from

$29/month

Promotion

Save 10%

Helium 10 Portals helps Amazon sellers quickly and easily build conversion-optimized landing pages.

These pages are perfect for driving external traffic to and capturing customer emails before directing them to Amazon listings—crucial for building a customer base outside of Amazon.

With easy-to-use templates, seamless integrations, and automation features, Helium 10 Portals helps you drive external traffic effectively.

It’s an excellent choice for sellers who prioritize customer data collection and want to nurture long-term customer relationships.

  • Email Collection: Capture emails on landing pages before redirecting to Amazon, helping build a valuable customer list.
  • Customizable Templates: Quickly create professional, conversion-focused landing pages with customizable templates.
  • Seamless Integrations: Integrate with tools like Zapier, Google Analytics, and Facebook for streamlined marketing.

  • Easy to set up and customize landing pages
  • Enhances customer data collection and retargeting opportunities
  • Integrates well with various marketing tools and platforms
  • Requires a Helium 10 subscription
  • Initial setup may require some learning for optimal use

  • Free plan (limited usage)
  • Starter: $29/mo billed annually
  • Platinum (Recommended): $79/mo billed annually
  • Diamond: $229/mo billed annually

Special offer: Save 10% for life, or 20% for 6 months.

Try Portals

External traffic tool buyers guide

Finding the best external traffic tool for your Amazon business can be a game-changer. Here’s a quick guide to help you make the right choice based on your specific needs.

Identify your goals

  • Boost Sales: If your main goal is to drive more sales, look for tools that offer strong retargeting and campaign optimization, like PixelMe.
  • Grow Email List: Tools like Helium 10 Portals are great for collecting customer emails before directing them to Amazon.
  • Expand Reach: For expanding your reach through affiliates and influencers, consider Levanta.

Consider your budget

  • Small Budgets: Start with tools that offer flexible pricing or free trials. For example, Helium 10 offers a free sign-up option, making it accessible for smaller sellers.
  • Bigger Investments: If you have a larger budget, you might invest in comprehensive platforms like PixelMe or Ampd, which provide advanced features and higher performance.

Evaluate ease of use

  • Beginner-Friendly: Look for intuitive platforms that are easy to set up and use. Ampd, for instance, is known for its user-friendly interface.
  • Advanced Features: If you’re comfortable with more complex tools, PixelMe’s advanced retargeting and AI-driven features could be beneficial.

Check integration capabilities

  • Marketing Platforms: Ensure the tool integrates with the platforms you use. Helium 10 Portals, for example, integrates well with Google Analytics and Facebook.
  • Amazon Ecosystem: Choose tools designed specifically for Amazon, like Levanta, which offers features tailored to Amazon sellers.

Look at support and resources

  • Customer Support: Good customer support can be crucial, especially if you run into issues. Check if the tool offers comprehensive support.
  • Training and Resources: Tools with robust training resources can help you get the most out of your investment. PixelMe and Ampd offer extensive tutorials and guides.

Examples based on use cases

  • For Comprehensive Campaign Management: PixelMe offers an all-in-one solution for driving traffic from multiple platforms.
  • For Google Ads Optimization: Ampd is perfect for those who want to leverage Google Ads to drive traffic to their Amazon listings.
  • For Influencer Marketing: Levanta is ideal for mobilizing affiliates and influencers to drive external traffic.

By considering these factors, you can select the tool that best fits your business needs and goals.

Remember, the right tool can significantly enhance your marketing efforts and drive your Amazon business to new heights.

Frequently asked questions

External traffic refers to visitors coming to your Amazon listings from outside sources like social media, Google Ads, or affiliate links. It’s crucial for increasing sales, boosting organic rankings, and expanding your customer base.

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These tools often offer seamless integration through APIs or direct connections, allowing you to track conversions, manage ads, and optimize campaigns effectively.

Yes, using multiple tools can be beneficial. For example, you might use PixelMe for retargeting ads and Helium 10 Portals for email collection, optimizing different aspects of your marketing strategy.

Success can be measured using various metrics such as click-through rates, conversion rates, return on ad spend (ROAS), advertising cost of sale (ACOS), and overall sales increase. Most external traffic tools provide detailed analytics and reports.

The primary risk is the potential for high costs if not managed properly. Ensure you set clear budgets and monitor performance regularly to avoid overspending. Outside of that, you just need to keep an eye on any changes to Amazon’s terms of service. Amazon are very strict on sellers not trying to manipulate organic ranking, and so tools can walk a fine line at times.

Always adhere to Amazon’s terms of service, particularly regarding the use of affiliate links and advertising practices. Review Amazon’s policies regularly to ensure compliance.

Yes, tools like Ampd can optimize your Google Ads for new product launches, while Levanta can mobilize influencers to create buzz around your new listings.

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Ben Donovan

Ben is the co-founder of Brand Builder University and leads the content strategy and oversees education on the platform. He has vast experience of a decade in eCommerce operating and working with brands selling in global marketplaces like Amazon, Shopify, and Walmart.

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