I subscribed to an inbox-destroying amount of eCommerce newsletters so you don’t have to.

In this article, I’ll share the best of the best and leave out all the rest.

NEW

brandOS logo
  • Checklists
  • eCom SOPs
  • Swipe File
  • AI Prompts

1. The eCom Memo

the ecom memo
  • Frequency: Weekly
  • Best For: Amazon sellers and beginner DTC brand owners

The eCom Memo is our very own newsletter. Yes, we’re biased, but we think you’ll love it!

Each week you’ll find three sections:

  • Deep Dive: A deep-but-not-too-deep-dive (think half of a blog post kinda length) on one key strategy or principle you can take action on to grow your business.
  • Power Points: All the latest eCommerce soundbites and strategies curated for quick reference.
  • Trend Tracker: One data-driven trending topic or product vertical and how you can implement it to grow your brand.

We have a strong Amazon heritage, so you’ll find a lot of content on how to master the Amazon platform.

But we also love the DTC brand opportunity so you’ll find some great Shopify tips, marketing strategy, and wider business tips in there too.

The goal: keep you ‘eCommerce sharp’ in 5 minutes per week!

2. Product People

Product People
  • Frequency: Weekly
  • Best For: DTC brands prioritizing good design and product development

Product People is a weekly newsletter from Oren Schauble and Hyper Studios.

Oren is an absolute beast in the eCommerce content game and is growing rapidly on platforms like Instagram and TikTok.

I had a great time interviewing him in a recent podcast episode:

Oren’s Product People newsletter always includes an insightful deep dive into a tactic or strategy that helps you build a genuine brand that customers love.

One of the unique features of the newsletter is that Oren will share the actual names of factories he has either worked with or researched for particular product types.

So, if he talks about creating high-quality packaging (spoiler alert; the guy loves a nice box), he’ll include direct links to good packaging manufacturers.

Oren is a great follow, and his newsletter is a must-subscribe for any serious brand owner.

3. Nik Sharma

Nik Sharma
  • Frequency: Weekly
  • Best For: Large eCommerce brands

Nik Sharma’s newsletter lands in my inbox every Sunday.

It’s a great read, but it’s definitely a long read in comparison to other e-commerce newsletters. In fact, I put a recent edition into a word counter and it was over 2,500 words!

There are long paragraphs and no pictures or graphics, so it’s definitely not for those with a short attention span.

However, Nik is very intentional about writing his newsletter for a narrowly targeted audience within the e-commerce industry: large DTC brands.

Brand owners of all sizes can benefit from the principles within the content, but DTC brands with budgets for big projects and campaigns will get the most value from this one.

Nik dives deep into key topics like paid acquisition, influencer marketing, and a favorite topic of his: high-converting landing pages.

4. The Good

The Good Newsletter
  • Frequency: Weekly
  • Best For: Growing e-commerce businesses

The Good’s newsletter by Jon MacDonald is a weekly eCommerce newsletter that shares tips and strategies for conversion rate optimization.

Jon is a veritable expert in this particular field and The Good is a conversion rate optimization agency that has worked with some of the world’s biggest brands.

I had the joy of interviewing Jon for our podcast recently:

Inside the newsletter, you’ll get a weekly thought from Jon breaking down how you can improve the conversion rate on your website.

Highly recommended!

5. DTC Newsletter

DTC Newsletter
  • Frequency: 3x weekly
  • Best For: DTC & Amazon brands

The DTC Newsletter helps you ‘become the smartest marketer in the room’ with three emails per week that cover eCommerce news, the latest trends, and actionable strategies.

It’s a quick read of under 10 minutes with short, easy-to-read sections and helps you stay informed about changes taking place in the eCommerce industry.

The DTC team also hosts a podcast and live events, and overall are a good resource to be connected with.

6. LaunchBoom

LaunchBoom
  • Frequency: Weekly
  • Best For: Crowdfunding product launches

LaunchBoom’s weekly eCommerce newsletter is written by founder Mark Pecota and gives tips on launching products with crowdfunding.

Having written a book about the topic and worked with some absolutely massive Kickstarter and Indiegogo launches, Mark is the go-to guy for crowdfunding.

I’ve personally introduced a number of our BBU community to Mark’s LaunchBoom agency and the results have always been positive.

7. AdCollection

Ad Collection
  • Frequency: Weekly
  • Best For: Media buyers and brands using UGC

AdCollection is a curated newsletter of stand-out UGC ads.

So, if you’re running a lot of paid ads or looking to grow your UGC (User Generated Content) library, then this is a great sub.

The ads are rated with 3 metrics in mind; Audience Grab, Watchability & Clarity.

The ratings are aggregated from various industry experts from multiple advertising agencies.

8. DTC Daily

DTC Daily
  • Frequency: Daily on weekdays
  • Best For: DTC brands and Amazon sellers

DTC Daily is an eCommerce newsletter delivered each day of the week, Monday through Friday.

It contains sections with the latest trends, breaking stories, and tools and services to check out.

I don’t love the design, but the content itself is helpful for staying up-to-date with digital marketing and eCommerce strategies.

9. Retail Brew

Retail Brew
  • Frequency: Daily on weekdays
  • Best For: Large brands and retail professionals

Retail Brew is one of the many spin-offs from the ultra-popular Morning Brew business newsletter.

It covers daily updates on what is happening in the retail world which will of course include a lot of eCommerce relevant content too.

The content is short, snappy, and makes for a nice easy read.

10. Shopifreaks

ShopiFreaks
  • Frequency: Weekly
  • Best For: Shopify sellers

Shopifreaks is a weekly e-commerce newsletter covering the latest strategies and updates mainly on the Shopify platform, but does include other platforms too.

A recent edition had a piece comparing the shipping costs of Amazon FBA vs seller-fulfilled from DTC orders which I found very interesting.

It’s a long read with several full-length pieces in each edition, but if you’re short on time you can easily scan the titles of each section to find the content most relevant to you.

The best of the rest

I’ve tried to keep this list of best e-commerce newsletters to the top options for different audiences.

However, there are some other good options that haven’t yet been included but need an honorable mention:

  • Retail Dive: In-depth journalism and insight into the most impactful news and trends shaping retail. The newsletter covers topics such as brick-and-mortar, retail technology, e-commerce, marketing, payment technology, store operations, omnichannel, and more.
  • Practical eCommerce: Independent analysis and strategy for e-commerce companies covering Amazon, SEO, analytics, marketing, design, payments, the social media industry, and more. Practical eCommerce also has a great podcast.
  • eCommerce Bytes: Breaking e-commerce news delivered to your inbox. One of the longest-serving e-commerce newsletters in the industry.
  • eCommerce Nurse: Stay up to date with the latest Amazon trends and strategies to dominate the growing marketplace.
  • Chase Dimond: Every Monday Chase shares actionable email marketing tactics & guides geared towards helping you drive more engagement and revenue from your email channel.
  • Best @ Amazon: Jon Derkits used to work at Amazon, has built several successful brands, and also buys and sells brands. In his e-commerce newsletter, he shares in-depth guides on what’s working right now on the platform.
  • Cody Plofker: Every week Cody writes a newsletter where he shares what he’s learning building beauty brand Jones Road to help you become a more well-rounded marketer and operator.

eCommerce newsletter FAQs

An e-commerce newsletter is a regular email sent out to subscribers covering eCommerce news, recent industry trends, and strategies e-commerce professionals may be interested in. Most e-commerce newsletters are sent either daily or weekly and can be consumed in 5-10 minutes or less.

Every e-commerce newsletter in this article is free to read so no, you don’t have to pay for them. There may be some that charge, but there are more than enough free newsletters to mean you don’t have to.

E-commerce newsletters are still very popular as unlike other more static content (like YouTube videos or courses) they are sent in real-time and contain e-commerce industry insider tips and tricks. As digital commerce is such a fast-changing industry, subscribing to the best e-commerce newsletters in the space can you help you stay ahead of the curve.

E-commerce businesses can subscribe to newsletters to receive latest e-commerce news, learn about emerging trends, and get practical advice about growing their brand. As the best e-commerce newsletters are relatively short and punchy you can get a lot of value in a short amount of time.

E-commerce newsletters cover a wide range of e-commerce-related topics, as such we’ve tried to include a broad range of focuses in this article. The best DTC newsletter will include information on selling on Shopify and Amazon, advanced digital marketing strategies, and practical eCommerce advice.

Growing an eCommerce business is no easy feat.

By subscribing to some of the best eCommerce newsletters in the industry you can stay informed about what’s working in the here and keep eCommerce sharp.

And remember: if you want to subscribe to our very own eCommerce newsletter you can do so here.

Share:

Master eCommerce Inside BBU Pro

Get the expert-taught courses, live coaching calls, and supportive community you need to move forward with confidence and build a profitable eCommerce business.

join brand builder university

Leave a Reply

Your email address will not be published. Required fields are marked *