It’s no secret that building a successful brand requires a lot of hard work.

But what if there were some books out there that could help make the process a little bit easier?

Today, we’re going to take a look at some of the best books for building an eCommerce brand.

These brand-building books might not all contain a so-called eCommerce blueprint, but each will teach you the mindsets and strategies you need to win over the long haul.

From how to develop your product to how to create a clear brand identity and building an effective marketing strategy.

So if you’re looking to build a successful brand, be sure to check out these titles!


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1. Profit First

Profit First by Mike Michalowicz is a great book that provides entrepreneurs with a formula for creating a successful business by organizing their finances.

Managing finances is a struggle business leaders face on a near-daily basis, but this book creates helpful systems to bring it under control.

The book is filled with helpful tips and strategies on how to make your business more profitable, and ensure more of that profit makes its way into your pocket.

Michalowicz offers a unique perspective on using sub-accounts within your banking to allocate funds to certain activities based on pre-determined percentages.

His advice is easy to follow and implement and is helped further by the more recent Profit First For eCommerce Sellers by Cyndi Thomason.

This extra edition provides further context and helpful implementation strategies for eCommerce sellers.

2. The E-Myth Revisited

The E-Myth Revisited by Michael Gerber is a must-read for any business owner, whether you’re just launching your first product or you’re an experienced seller.

This book will help you understand the myths that can hold you back from success and how to create a business that works for you instead of the other way around.

Much of the book is spent breaking down the business distinction between what you do, what you think you do, and what you should be doing in your business that will truly help it grow.

By focusing on these three distinctions, Gerber helps readers to learn how they can move their business from a job to an actual business that produces real results. 

It’s a strategic book that will have a significant impact on any eCommerce seller looking to build a successful brand that becomes a saleable asset.

If you’re looking to build a successful business, The E-Myth Revisited is a must-read.

3. This Is Marketing

This Is Marketing by Seth Godin is a great book for anyone looking to build a successful eCommerce business.

Godin’s main premise is that in order to be successful, you need to develop a product that solves problems and creates real value in the marketplace.

In the book, he encourages readers to get out of their comfort zone with their brand design, take risks, and be creative with their marketing strategies.

He explores the fundamental principles of communicating benefits in a powerful way and will have you carrying out mental exercises that will improve the way you communicate the features and benefits of your own brand.

The book is filled with great examples, anecdotes, and insights into consumer psychology and it’s easy for an Amazon seller to read and implement the advice Godin provides.

If you’re looking for a strategic guide to branding that doesn’t bog you down in too much detail, This Is Marketing is the perfect read.

4. Building A Story Brand

If you’re looking for a book that will help you build a powerful eCommerce brand, then Building A Story Brand by Donald Miller is a must-read.

Miller’s main premise is that in order to be successful, you need to create a story for your business that will resonate with your customers.

He provides readers with a step-by-step guide for developing a story that will communicate the unique value proposition of your product or service.

Throughout the book, Miller uses examples and anecdotes to illustrate how powerful a well-told story can be and provides the content to give a solid understanding of how to create strong brands.

He also provides readers with tips for creating an effective marketing strategy that will help you reach your target audience when you sell on Amazon.

Building A Story Brand is an essential read for any entrepreneur who wants to build a successful brand that communicates value.

5. Shoe Dog

If you’re looking to build a successful brand, then you need to read Shoe Dog by Phil Knight, one of the most interesting business books you can read.

Knight tells the story of how he founded Nike, and he offers plenty of valuable insights into what it takes to create a world-famous brand.

He provides a detailed account of the early days of Nike including product research, product ideas, and early branding concepts.

He also offers advice on how to find early customers, and he provides tips for overcoming the barriers that most entrepreneurs face.

If you want to build a successful brand, then you need to learn brand strategies from the best in the world, and in this book, you’ll find compelling stories, inspiring anecdotes, and helpful strategies to propel you on your brand strategy journey.

6. Positioning

Positioning by Jack Trout and Al Ries is the perfect book for anyone looking to successfully position themselves or their products in the marketplace.

Most people don’t realize that it’s just as important to focus on positioning your business as it is on developing a product that solves problems and creates real value.

The authors provide readers with practical advice that they can implement immediately and offer an easy-to-read guide for creating a powerful brand strategy.

A lot of books on branding will bog you down in complicated theories, but this book focuses on simple strategies you can use to make an impact right away.

7. Blue Ocean Strategy

Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne is a must-read for anyone interested in selling online.

The book discusses how to create uncontested market space and make the competition irrelevant.

It’s filled with strategies and examples that will help you stand out from the competition and achieve success.

Rather than focusing on so-called “Red Ocean Strategies” that are fierce with competition and create somewhat of a bloodbath, this book will show you how to utilize branding strategies to locate untapped blue oceans.

This is especially important for Amazon sellers or those managing brands in markets that are growing with competition.

It’s not enough to simply launch the same product as other sellers – you need to work hard at differentiation to create your own blue ocean online.

Continual professional development as an eCommerce operator

The seven books we’ve listed are some of the best books you can read to build a good business.

They provide a wealth of information and advice for entrepreneurs on creating brand identity and how to build successful brands.

Whether you’re just starting out or you’re looking to take your business to the next level with some extra business strategy, it’s key to continually be sharpening your skill sets.

Reading, listening to podcasts, and taking online courses are all ways you can keep learning, keep growing, and building the business you dream of.

Ben Donovan


Ben Donovan
Ben is the founder of Brand Builder University and has a passion for helping normal everyday people create financial freedom by building successful eCommerce businesses. He lives in Manchester, UK with his wife and 2 children and loves to play sport and watch continual re-runs of The Office (US version, obviously).
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