As an Amazon FBA seller, it’s important to stay up-to-date on the latest trends and changes in the industry.

By understanding the latest Amazon FBA seller statistics, you can make more informed business decisions that will help you grow your sales and profits.

In this article, we’ll share 67 of the most important Amazon FBA seller statistics, so read on!

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Amazon Seller Statistics

  • Last year Amazon sellers sold more than 3.6 billion products (averaging 7,400 per minute). (Source)
  • Last year Amazon sellers generated an average of $200,000 in Amazon sales revenue. (Source)
  • 60,000 sellers generated more than $1million in 2021. (Source)
  • Amazon sellers have created an estimated 1.8million US-based jobs. (Source)
  • Approximately 3,700 new sellers join Amazon every day. (Source)
  • There are nearly 2 million third-party sellers on Amazon. (Source)
  • More than half of all sales on the Amazon platform are made by third-party sellers. (Source)
  • 89% of sellers use the Fulfillment by Amazon (FBA) program with just 32% also using Fulfillment by Merchant (FBM). (Source)
  • Private label is the most popular Amazon business model with 59% of sellers engaged in it. (Source)
  • 16% of sellers say working with an agency to help manage their business is a key to their success. (Source)
  • 76% of sellers run their businesses primarily from their own homes. (Source)
  • 29% of sellers work with one or more business partners. (Source)
  • 19% of sellers have hired one or more employees. (Source)
  • 74% of polled sellers are sourcing from China. (Source)
  • 69% of sellers spend less than $5,000 to launch on the platform. (Source)
  • In 2020, Amazon made approximately $80.5 billion in third-party seller services. (Source)
  • Average profit margins for Amazon sellers range between 14-28% (Source)
  • The category with the highest profit margins (28%) is Computers, and the lowest (14%) is Collectibles & Fine Art. (Source)

Amazon Marketplace Statistics

  • Amazon’s annual revenue hit $470billion in 2021. (Source)
  • 66% of consumers start their online searches for products on Amazon. (Source)
  • The US is Amazon’s largest global marketplace with $314bn sales in 2021. (Source)
  • Germany was ranked second with 37.3 billion U.S. dollars, ahead of the UK with 31.9 billion. (Source)
  • 32% of sellers operate in more than one Amazon marketplace. (Source)
  • The US is the most popular marketplace for sellers, with 80% being active there. Brazil, Saudi Arabia and Turkey are joint lowest with just 1% of sellers being active in each. (Source)
  • Home & Kitchen is the most popular product category with 32% of sellers active within it. (Source)
  • Musical instruments is the least popular category with just 2% of sellers active. (Source)
  • 40% of consumers have used a voice-activated device to order products. (Source)
  • 83% of consumers check prices on Amazon before making a purchase decision. (Source)
  • The highest buying decision influencer among consumers is price, with 82% indicating it was “very important”. The least influential is brand name at just 27%. (Source)
  • Only 44% of buyers claim to read the full product description before buying a product on Amazon. (Source)
  • A surprisingly high 2% of buyers claim to never read reviews when buying on Amazon. (Source)
  • 26% of Amazon shoppers buy the first product in search results. (Source)
  • Amazon held a 50% share of all online retail sales in 2020 (Source)
  • 50% of Amazon sellers say Amazon sells its own products that directly compete with them. (Source)
  • Amazon carries over 12million SKUs. (Source)
  • Amazon attributes 35% of its revenue to cross-selling. (Source)
  • Amazon aggregators raised over $12 billion to buy brands in 2021. (Source)
  • Almost 60% of Amazon’s traffic is direct, which means people go directly to the website to find something specific (Source).

Amazon Advertising Statistics

  • 6% of consumers do not trust sponsored placements on Amazon (Source)
  • Google is the biggest referrer of traffic via ads to Amazon, with Facebook in 2nd. (Source)
  • 81% of sellers also advertise their products off the Amazon platform. (Source)
  • Amazon advertising on average costs $1.20 per click. (Source)
  • The average ACOS (Advertised Cost Of Sale) on Amazon is 30%. (Source)
  • The average conversion rate on Amazon is 12-13%. (Source)
  • 88% of brands selling on Amazon used Amazon advertising in 2020. (Source)
  • 59% of brands spend more than $60,000 per month on Amazon advertising. (Source)
  • 64% of brands on Amazon say their customer acquisition cost (CAC) is higher on Amazon than any other platform, but 100% still see the value in it. (Source)
  • 51% of brands on Amazon cited DSP as providing the best return on ad spend (ROAS). (Source)
  • 63% of brands state that mobile advertising drives the biggest return on investment. (Source)
  • Sellers average over 100,000 daily impressions with Amazon advertising. (Source)
  • The average click-through rate for sellers is 0.41%. (Source)

Amazon Prime Statistics

  • 7% of Amazon Prime members buy products online on a daily basis, in comparison to just 2% of non-Prime members. (Source)
  • Amazon has over 200 million Prime members. (Source)
  • Sales during Prime Day on Amazon reached $11.79 billion in 2021. (Source)
  • Amazon Prime is available in 22 countries as of October 2021. (Source)
  • Amazon registers $25.21 billion in annual revenue from retail subscription fees. (Source)
  • 148.6 million people have an Amazon Prime subscription in the US. An increase of 49.05% from 99.7 million in 2017. (Source)
  • 83% of consumers said free two-day shipping was the primary reason for their Prime membership. (Source)
  • 42% of Prime members spend more than $100 per month on Amazon, with 2% spending over $1,000 per month. (Source)

General eCommerce Statistics

  • 5% of consumers buy products online on a daily basis. (Source)
  • 27-32-year-olds shop online the most frequently, with 35% claiming to buy products online at least a few times per week. (Source)
  • 89% of buyers are more likely to buy products from Amazon than any other eCommerce site. (Source)
  • Global eCommerce sales are expected to rise above $5trillion in 2022, and pass $7trillion in 2025. (Source)
  • Despite the continued rise of mobile commerce, two-thirds of buyers are still using a desktop to checkout. (Source)
  • Online retail’s market share decreased from 13.6% in 2020 to 13.2% in 2021, mainly due to inflated 2020 numbers as a result of the global pandemic. (Source)
  • Online retail generated $870 billion in gross revenue in 2021. (Source)
  • Total retail sales reached $6.6 trillion in 2021, up 17.9% year on year. (Source)


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