Finding the right Amazon listing optimization service can be a game-changer for your business, helping you generate more traffic, improve conversions, and increase profits.

But how do you find the right one?

Balancing the service’s expertise with your budget and specific optimization needs can be a challenge.

So, in this article, we’ll explore the top Amazon listing optimization services available and who they best suit so you can find the perfect fit for your business.

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Best Amazon listing optimization services

In a hurry? Here are our top recommendations at a glance:

Ready to go deeper? Let’s take a closer look at each option.

Overall

4.9

Best for

Full service

Service type

Agency

Promotion

Free Audit

Seller Interactive is a full-service Amazon listing optimization agency that is ideal for sellers looking for comprehensive support.

They cater to a wide range of clients, from small startups to large brands, with tailored solutions for each. Their expertise spans various facets of Amazon selling, and they can help with every aspect of listings from keyword research all the way through to premium videos and A+ Content. When the time is right, they can also take over complete Amazon account management for you.

Their fees are reasonable, and I’ve found the team to be very responsive. They helped us with some conversion rate strategies on one of our listings and I’ve since been very impressed with their setup. If you’re looking for a hands-off optimization service, this could well be a perfect fit.

  • Comprehensive Full Account Management: Covers all crucial aspects of Amazon selling, from SEO to PPC and beyond.
  • Brand Protection Services: Safeguards your brand against counterfeiters and malicious actors, ensuring your competitive edge.
  • Reimbursement Assistance: Maximizes claims for returned items, ensuring no money is left on the table.

  • Extensive service offerings
  • Experienced team with proven track record
  • Personalized solutions for different business sizes
  • Pricing may be high for small or newer businesses

Seller Interactive offers a number of pricing models, including a fixed fee setup all the way through to a full revenue share partnership model. I’ve found the prices to be very reasonable for the quality of work.

Overall

4.8

Best for

Product launches

Service type

Agency

Promotion

Save 10%

Founded by Amazon expert Daniella Bolzmann, Mindful Goods excels in creating complete Amazon listings, perfect for sellers who want to optimize their product pages for maximum impact.

Their attention to detail and understanding of Amazon’s algorithms ensure that every aspect of a product listing, from the title to the images, is coherently designed to enhance visibility and drive conversions.

This service is particularly beneficial for larger sellers looking to invest in expert-level listing optimization.

  • “Launch Ready Listings”: End-to-end service that includes keyword research, product descriptions, and A+ content creation.
  • High-Quality Visuals: Professional photography and graphic design to enhance product appeal.
  • Ongoing Support: Continuous optimization based on performance data and Amazon updates.

  • Focused on holistic listing optimization for greater synergy
  • High-quality visual content
  • Worked with leading well-known brands
  • Does not cover ongoing aspects of Amazon selling like PPC management
  • Full package costs can be prohibitive to new sellers

Mindful Goods provides detailed pricing on request. Usually, they offer three levels of listing optimization service, starting with a full listing including images, copy, and A+ Content, then adding more advanced features like video and premium A+ Content.

Special Offer: Quote code BBU to save 10% on any package.

Overall

4.9

Best for

Product photos

Service type

Agency

Promotion

Free Trial

Soona is a top choice for Amazon sellers needing high-quality product photography and videos. Their user-friendly platform allows you to book shoots, choose your preferred styles, and receive professional visual content quickly.

It’s also attractively priced with a unique per-asset model with photos starting at just $39.

The photos themselves are best-in-class, with a modern style and good use of models and props—all included in the price.

Soona’s service is ideal for sellers who understand the importance of visually appealing product listings in driving sales and want to leverage high-quality media to stand out in a crowded marketplace.

  • Fast Turnaround Time: Receive high-quality photos and videos within 24 hours of the shoot.
  • Customizable Shoot Options: Choose from a variety of styles and themes to match your brand.
  • Affordable Packages: Competitive pricing makes professional photography accessible.

  • Quick delivery of content
  • High-quality, customizable visuals
  • User-friendly booking platform
  • Limited to photography and video services
  • No in-house listing optimization or SEO services

Soona offers transparent pricing with packages starting at $39 per photo and $93 per video clip, making it an affordable option for high-quality visual content.

Overall

4.8

Best for

Listing copy

Service type

Agency

Promotion

Free Analysis

Marketing by Emma specializes in creating compelling Amazon listing copy, perfect for sellers who want to optimize product descriptions, titles, and bullet points to evoke emotion and compel browsers to become buyers.

Their service is tailored to highlight products’ unique selling points, making them more attractive to potential buyers. This is an excellent choice for those looking to improve their listing’s readability and keyword optimization, ensuring a better ranking and higher conversion rates.

  • SEO-Optimized Copy: Enhances visibility and ranking on Amazon search results.
  • Engaging Product Descriptions: Focuses on benefits and features that appeal to target customers.
  • Customized Service: Tailored to fit the specific needs of each product and brand.

  • Expertise in Amazon-specific copywriting
  • Focus on SEO and conversion
  • Personalized approach
  • Limited to copywriting services
  • Turnaround times can vary

Marketing by Emma offers two core packages that include everything involved in the copy optimization process, from having an expert conduct keyword research to finding backend search terms and creating copy for every aspect of your listing to help improve search rankings. The two packages are:

  • Full listing with standard A+ Content: $1250
  • Full listing with premium A+ Content: $1750

Note: These packages don’t include the actual image creation but rather the text elements for the images.

Overall

4.7

Best for

Freelancers

Service type

Directory

Promotion

Low Prices

Fiverr is an excellent platform for Amazon sellers looking to hire freelancers for a variety of tasks, from product listing optimization to graphic design and copywriting.

The platform offers a wide range of services at competitive prices, making it a flexible and cost-effective solution for businesses of all sizes. Sellers can choose from numerous freelancers based on reviews, ratings, and past work, ensuring they find the right fit for their needs.

Working with freelancers from Fiverr gives you the expertise you need at lower prices than an agency and with more flexibility, but will require a bit more input and direction from you.

  • Wide Range of Services: Access to freelancers for all aspects of Amazon listing optimization.
  • Flexible Pricing: Various price points to fit different budgets.
  • User Reviews and Ratings: Helps in selecting the best freelancers based on past performance.

  • Diverse pool of talent
  • Flexible and competitive pricing
  • Ability to review freelancer profiles and feedback
  • Quality can vary widely
  • Requires time to vet and select the right freelancer

Pricing on Fiverr varies significantly depending on the freelancer and the scope of work. Sellers can find services starting as low as $5, with more comprehensive packages costing several hundred dollars.

Overall

4.7

Best for

Graphics

Service type

Directory

Promotion

Design Contests

99designs is a great platform for Amazon sellers needing professional graphic design services. It connects you with talented designers who can create high-quality product images, infographics, and other visual elements essential for successful Amazon listings.

You can either search for designers directly, or commission a design contest and have multiple designers battle it out for your business. This ensures you get a wide range of high-quality designs to choose from and can be a very useful process if you need help with creative direction.

99designs is cost-effective, high-quality, and ideal for sellers looking to elevate their brand’s visual appeal with custom designs that stand out.

  • Custom Design Contests: Allows sellers to run contests to get multiple design options from different designers.
  • High-Quality Talent: Access to a vetted pool of professional designers.
  • Flexible Engagement Models: Options for one-on-one projects or design contests.

  • High-quality, professional designs
  • Multiple design options through contests
  • Flexibility in choosing designers and engagement models
  • Potentially higher cost compared to other platforms like Fiverr
  • Can take time to finalize designs

99designs offers several pricing tiers for design contests, starting from $299. Prices for one-on-one projects vary depending on the designer’s rates and the scope of the project.

Overall

4.9

Best for

DIY listings

Service type

Software

Promotion

Save 10%

Helium 10 is a powerful software suite designed for Amazon sellers aiming to optimize their listings and improve their overall Amazon strategy.

With tools for keyword research, listing optimization, and market analysis, Helium 10 provides comprehensive support to help sellers increase their visibility and sales.

This option is perfect for sellers who prefer a DIY approach to optimization with the backing of robust analytics and insights.

  • Amazon Keyword Research Tools: Advanced tools to find high-ranking keywords.
  • Listing Optimization: AI-powered features to enhance product listings for better visibility.
  • Market Analytics: In-depth analysis to understand market trends and competition.

  • Comprehensive suite of tools
  • User-friendly interface
  • Detailed analytics and insights
  • Monthly subscription is required
  • Requires time to learn and utilize effectively

Helium 10 offers a range of subscription plans starting at $39 per month for basic features, with more advanced plans costing up to $399 per month for comprehensive access to all tools and features.

An Amazon optimization services guide

If you’re still weighing up your options, we’ll run you through our guide to finding the best service for your needs.

What different services are provided?

You can find services that cater to pretty much every aspect of eCommerce at this point, but there are some common roles sellers look for in optimizing their Amazon listings:

  • Market Research: This includes competitor analysis and comprehensive keyword research to ensure that your product listings can be found in search results and stand out by highlighting the benefits of your product over your competitors.
  • Listing Copy: Crafting compelling and keyword-rich listing copy is no easy task. A good agency can help include relevant keywords in important locations while also crafting copy that converts.
  • Product Photography: In eCommerce, a picture tells a thousand words. However, most new Amazon sellers aren’t set up to take professional-standard photos, and the right agency can ensure you get the photos you need to present your product in its best light.
  • Image Optimization: Simple images on a white background won’t do. You need engaging, feature-rich images. Agencies can help enhance your product images to make them more appealing and professional.
  • A+ Content: A good listing optimization service will help create detailed and visually appealing A+ content to better showcase your brand and products.
  • Amazon Storefronts: Your Amazon store is your home base on Amazon, where good design will help you stand out from your competitors and keep customers coming back to buy.
  • Packaging Design: Optimized listings aren’t the only thing these agencies can do. They can also use their Amazon expertise on aspects like packaging and marketing collateral design.
  • Product Videos: Short promo videos for your product can be the perfect finishing touch to Amazon listings. Depending on the service you go with you may be able to get a simple video with animated slides, or a more professional video with custom footage and models.

Plus, if you’re looking for ongoing account management services, there are lots of options here, too.

What types of service providers are there?

Amazon listing optimization services come in various forms. Here are the main types you’ll encounter:

  • Freelancers: Independent experts who offer specialized services.
    • Pros: They can be cost-effective.
    • Cons: They may have limited resources or only specialize in one aspect of optimization.
  • Agencies: Companies that provide a comprehensive range of services with a team of experts.
    • Pros: A full-service agency can handle everything from keyword research to review management.
    • Cons: The costs are usually prohibitive for smaller brands.
  • Software Tools: Automated tools that help with specific tasks like keyword research or listing analysis.
    • Pros: Highly cost-effective as there is no human element.
    • Cons: You will still need to do any manual work like creating videos and graphics.
  • Virtual Assistants: Overseas talent usually available for a lower cost than an agency but able to become part of your in-house team.
    • Pros: Dedicated member of your team to train and carry your organizational culture over the long term.
    • Cons: A higher level of commitment as they are paid a salary rather than a fixed fee per job like a freelancer.

There’s no right or wrong solution; the key is finding the best fit for your business based on key criteria.

How do I choose the right optimization service?

Choosing the right service can make all the difference. Here’s how to find the perfect fit:

  • Define Your Needs: Identify what aspects of your listing need the most attention. Are you struggling with keywords, images, or descriptions?
  • Set a Budget: Determine how much you’re willing to spend on optimization services. Remember, the cheapest option isn’t always the best.
  • Check Reviews and Testimonials: Look for feedback from other sellers who have used the service. Positive reviews can be a good indicator of quality.
  • Evaluate Expertise and Experience: Choose a provider with a proven track record in Amazon optimization. Experience matters! Tip: Ask for case studies or examples of previous work.
  • Look for Customization: Ensure the service provider can tailor their offerings to meet your specific needs. One-size-fits-all approaches rarely work.
  • Consider Customer Support: Good communication and support can make the process smoother and more effective. Tip: Test their responsiveness by sending an inquiry and noting how quickly and thoroughly they respond.

By keeping these points in mind, you’ll be well on your way to finding the right Amazon listing optimization service to help your business thrive.

Frequently asked questions

You can start seeing improvements in visibility and sales within a few weeks. However, it may take a few months to see the full impact of the optimization.

Costs can vary widely. Freelancers might charge $100-$500 per listing, while agencies could charge $500-$2,000 or more, depending on the scope of services. Remember though, the right service can produce a healthy return on investment with small conversion rate improvements on product listings getting good traffic.

You can definitely optimize your listings yourself with the right tools and knowledge. However, professionals bring expertise and experience that can save you time and potentially boost results faster.

Review and update your listings every few months or whenever there are significant changes in keywords, market trends, or product details. Regular updates keep your listings competitive and relevant.

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Ben Donovan

WRITTEN BY

Ben Donovan
Ben is the founder of Brand Builder University and has a passion for helping normal everyday people create financial freedom by building successful eCommerce businesses. He lives in Manchester, UK with his wife and 2 children and loves to play sport and watch continual re-runs of The Office (US version, obviously).
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