Starting a new Amazon FBA business is no small feat.
There are lots of steps to take, and mistakes can be easily made if you don’t know what to do and when.
Having helped hundreds of Amazon sellers launch and scale their businesses in recent years, we’ve developed a watertight process that covers every step of the Amazon FBA journey.
So, in this Amazon FBA checklist, we’ll break each of those steps down one by one into:
…so you can check them off as you go and move forward with confidence.
If at any time you want to download a PDF version of this checklist, let us know where to send it below and it’ll be all yours.
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Stage 1: Start
Here’s where the rubber hits the road.
The idea of building an Amazon business that creates more possibilities in your life by leveraging the growth of online retail is about to begin.
In this first stage of the Amazon FBA checklist, our goal is to establish the right mindsets, get a clear understanding of the business we’re going to build, and a plan in place for how we’re going to fund it.
Stage 2: Select
Once you’ve laid some good foundations, it’s time to dive into product research. The selection phase is one of the most crucial.
Like with most other investments, your earning potential has just as much to do with the buying phase as the selling. Select well, and you’re well on your way.
To do this, we follow what we call the Product Potency Formula:
- Identify products…
- That solve problems…
- For a specific group of people.
To find the right product to sell, the first step in this stage of the Amazon FBA checklist is assessing demand. Check:
After demand, we need to consider competition by ensuring:
Profitability is in the ‘Problems’ section as your ability to identify and solve problems is your path to profitability against your competition. The absolute worst way to differentiate is price, you must avoid this race to the bottom by standing out.
Finally, confirm there aren’t any restrictions that would stop you from selling the product:
Stage 3: Source
Once you’ve selected a product and identified some improvement opportunities, it’s time to turn those ideas into reality.
When sourcing products we’re looking for reliable suppliers who want to work with us at a price point we’re both happy with.
Here are the key steps:
Always do your homework. If sourcing overseas, use Alibaba and filter for Verified suppliers accepting Trade Assurance. If sourcing locally ask for client references and certificates of compliance to local standards.
Working with suppliers
Stage 4: Setup
Now your product has been selected and manufacturing is getting underway, it’s time to turn your attention to getting the formalities of your fledgling business setup.
This can seem a bit daunting, but remember – one bite at a time gets us to our goal of a life-changing business.
Get your ‘why’ at the top of your mind (or in front of your eyes with a vision board) and let’s do this.
Choose a brand name that:
With the maturity of the internet and modern-day entrepreneurship, trademarking a brand name containing common words can be tricky. Think outside the box. Example: Try misspelling a word like Lyft, Flickr, Reddit, and Netflix.
If the brand name you want isn’t trademarked but you’re struggling to find a domain name or social media handles, consider a suffix or prefix. Eg. shopbrand.com, getbrand.com, thisisbrand.com and so on.
Design product packaging, including these elements:
If you have any doubts about whether Amazon will allow you to sell a certain product due to safety restrictions or hazardous materials, create this product listing before putting a deposit down with your supplier to verify you can proceed.
Finance & legal setup
Stage 5: Ship
Next on your global domination roadmap is to organize the safe shipping of your precious cargo to your destination marketplace.
Thankfully, this is far easier than it might seem. For the most part that is due to freight forwarders being able to handle the majority of the process.
However, you will need to handle some key tasks yourself too, so check them off as you go.
Starting the shipping process
Preparing products for shipping
Send shipping mark requirements to supplier which at minimum should contain:
Stage 6: Shape
Whilst your products are being shipped to their target marketplace, you’ve got ample opportunity to create the perfect Amazon listing.
Inside our Amazon FBA course, we teach this in four stages:
- Investigate: Research the keywords and key benefits customers are looking for
- Create: Formulate the key aspects of the listing
- Populate: Generate reviews for your products
- Iterate: Continually test and improve your listing
We’ll focus mostly on the first two phases as they are the core of what you’ll need to check off your Amazon FBA checklist before launching.
Phase One: Investigate
Use Helium 10’s Cerebro tool to spy on what keywords your competitors are using, then use Frankenstein and Listing Builder to crunch those keywords, add them to your listing, and gain keyword ranking to attract more sales.
Phase 2: Create
Phase 3: Populate
Phase 4: Iterate
Stage 7: Sell
The time to sell products has arrived… your Amazon account says your inventory is checking in and the excitement is rising.
Now it’s time to push the final buttons and make sure your launch is a successful one.
Stage 8: Scale
The final stage in the Amazon FBA checklist.
Once you have some sustained momentum following your product launch, it’s time to look at scaling your revenue.
We do this by using the law of least effort – more marketing, more marketplaces, more products, and finally rinse and repeat with more brands.
This is a long-term process for FBA sellers, but it always helps to have a vision for the future.
Remember, building an e-commerce business is not an overnight process.
It will take more than money to grow an Amazon store and have success selling online – you have to be committed to getting the momentum started.
The good news is, once you have momentum – everything to do with an Amazon FBA business is open to leverage.
There are tools to automate tasks in your seller account, services for outsourcing different aspects of your Amazon business, and teams for growing capacity.
The key is to keep learning, keep growing, and build your Amazon store to the moon!
If you’ve found this Amazon FBA checklist helpful, remember that you can access dedicated courses and coaching covering each topic in depth inside BBU Pro.
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