Amazon Editorial Recommendations are a powerful tool for Amazon sellers to increase their visibility and drive more sales.
By getting featured in Amazon Editorial Recommendations, sellers can tap into Amazon’s massive customer base and reach potential buyers looking for new products.
In this article, we’ll explain what Amazon Editorial Recommendations are, how they work, and how you as an Amazon seller can get your products featured in them.
So if you want to take advantage of Amazon’s promotional power to boost your business, read on!
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What are Amazon Editorial Recommendations?
Amazon Editorial Recommendations are a special collection of products featured on Amazon’s home page, Amazon.com.
Each recommendation is hand-selected by third-party content creators and features the best of Amazon’s catalog in various categories like electronics, fashion, toys, and more.
These recommendations are designed to be helpful for customers looking for new and exciting products.
How do Amazon Editorial Recommendations appear in search results?
Amazon Editorial Recommendations are prominently featured at the top of Amazon’s search results page.
They appear as a carousel-like collection of products with images and brief descriptions.
These recommendations are meant to draw customers in, provide them with more information about the product, and ultimately lead them to make a purchase.
Each recommendation section displays the content creator’s details with a link to both their profile and the long-form review article that feeds the summarized content.
Who writes Amazon Editorial Recommendations?
Amazon Editorial Recommendations are created by third-party content creators who are part of the ‘Onsite Associates Program’ – an extension of the Amazon Associates (affiliate) program.
These publisher partners have specific knowledge and expertise in various product categories.
They handpick the best products from Amazon’s catalog, test them, write reviews about them, and post detailed editorial articles with their main recommendations.
These long-form product review articles are then syndicated into bite-sized snippets that appear on the first page of search results when a customer searches a related query on Amazon.
Does Amazon control the content of recommendations?
No, the reviews are created independently by the content creators and Amazon does not influence either the products chosen to review or the content written about them.
Content creators make their own picks and write reviews accordingly and are paid affiliate commissions whenever shoppers click through on their recommendations and go on to make a purchase.
What are the benefits of Amazon Editorial Recommendations?
Amazon Editorial Recommendations are of course a great way to boost sales, but here are some of the additional benefits of being featured in the program.
Social proof
Amazon Editorial Recommendations are a great way to establish credibility as they showcase the recommendations of experts in the field.
This not only helps sellers get more sales but also helps them build their brand and establish trust among Amazon customers.
Given social proof has such a big impact on Amazon conversion rate, this can provide a big boost to sales.
Prominent placement
When a product makes it into editorial recommendations, it gets featured prominently in Amazon search results.
Products can appear in PPC ad placements, organic placements, and editorial placements all at the same time.
This prime visual real estate increases the chances customers will click on the listing and check out the product page which boosts the exposure of products and increases their chances of making a sale.
Brand awareness
By getting featured in Amazon Editorial Recommendations, sellers can increase their brand visibility and reach more customers.
This helps brands become better known among Amazon customers and differentiate themselves from their competitors.
Beyond Amazon, content creators often share these recommendations on their own website and social media channels which can help you further reach potential buyers outside of Amazon’s platform.
Organic traffic
With Amazon PPC costs rising and Terms of Service restrictions increasing over the years, securing regular and predictable organic traffic has become the lifeblood of a product on Amazon.
Amazon Editorial Recommendations are a great way to do just this as the recommendations appear prominently in search results and as such draw a lot of attention producing a good click-through rate.
If you have a well-optimized Amazon listing, this extra high purchase-intent traffic can produce some significant positive results for your Amazon business.
Increase perceived value
As competition increases on the Amazon platform, sellers can be forced into spending high volumes on pay-per-click ads and reducing prices to barely profitable levels.
Being featured on an Amazon Editorial Recommendation can help counteract that by differentiating you from the competition allowing you to charge premium prices.
A premium price will help drive more margin which in turn allows you to be more aggressive with marketing and dominate competitive keywords.
How do I get my products featured in Amazon Editorial Recommendations?
Getting your product featured in Amazon Editorial Recommendations is no easy feat as Amazon does not accept applications for the program.
The best way for Amazon sellers to access Amazon Editorial Recommendations is to ensure that their products are of high quality and have outstanding performance metrics, such as customer reviews and sales history.
That way Amazon Associates content creators may be more likely to pick them up when selecting products to review or recommend.
In order for your product to be featured in an Editorial Recommendation, there are some minimum criteria needed:
- At least 100 reviews
- A rating of at least 4-stars
- Enough inventory to handle increased demand
- High organic ranking for related keywords
- No relation to drugs, religion, or sex
- No medical claims
If you want to be a little more proactive and access Editorial Recommendations you’ve got a couple of options.
- Identify and directly contact Amazon Associates content creators who may be interested in reviewing their product.
- Use an agency such as Seller Rocket.
Seller Rocket works with a network of publishers who will create product-related content and feature it on their own websites.
The publishers will then submit the content to Amazon for approval and then be published to Amazon search results pages.
How much do Amazon Editorial Recommendations cost?
Given there are so many variables at play it’s hard to pin down an exact cost for each Editorial Recommendation.
If approaching influencers directly, costs will vary from one to another and it’s best to reach out to a number of different creators to compare costs in your niche.
When using Seller Rocket, Editorial Recommendation pricing will again be niche and product dependant.
However, Seller Rocket does not charge any fees if it can’t get your product featured meaning you can have confidence in your investment.
Seller Rocket claim that, on average, clients see a 4-10x return on investment.
How long do Amazon Editorial Recommendations stay live?
On average, Editorial Recommendations will remain live on search results pages for three to six months; however, they can last longer if no competing content is added and your products still have sufficient inventory available.
How do I change what is written about my product?
Unfortunately, Amazon does not allow sellers to edit Amazon Editorial Recommendations content, and you cannot tell a publisher what they should write about your product.
This is because Amazon wants to ensure the integrity of the recommendations remains intact and unbiased towards products.
The good news, though, is that if your product has been chosen in a ‘best of’ product roundup, it’s more than likely going to get a very positive review.
The Bottom Line
Amazon’s Editorial Recommendations are a great way for brand owners to boost sales and improve brand visibility on Amazon.
Although getting featured in an Editorial Recommendation is not easy, Amazon sellers should focus on improving product quality and Amazon performance metrics to increase their chances of being selected for prime front page visibility.
The benefits of an engaging placement on the first page of Amazon search results can have a significant impact on sales volume which can often offset any initial upfront fee and provide a solid return on investment.
