With the increasing number of Amazon sellers, it’s more important than ever to stand out from the competition.
One way to have a competitive edge is to fully optimize your product listing by adding Amazon product videos.
Amazon listings with uploaded videos are a great way to improve your product’s visibility and attract more online shoppers.
But how do you know if your video is good enough to actually improve your sales?
In this article, we’ll discuss exactly how to add videos on Amazon and what makes a good video that will help drive more sales.
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Why should I add a product video to my Amazon listing?
While good product images, compelling listing copy, and engaging A+ content (previously Enhanced Brand Content) might seem enough to make your product listing stand out, there’s one extra element that puts the icing on the cake: video.
In the world of eCommerce, video is not just a powerful tool for showcasing your product in action, but also an effective way to show browsing visitors what makes your product stand out among your competitors.
Here are some of the many benefits of adding videos to your product listing:
1) Increase in traffic and conversions
With a good video, you can potentially increase your sales by as much as 9.7%, according to an Amazon study.
Browsing visitors are more likely to stay on your listing if there is an uploaded video which increases the likelihood of your visitor turning into a buyer.
2) Improved product ranking
Another reason to consider adding a video is that it helps improve your product’s ranking on Amazon.
This is because video listings tend to have a higher conversion rate (CVR) than those without videos.
And a higher CVR means a better ranking on Amazon’s search results pages.
3) Build trust and credibility
In addition to the increase in traffic and improved ranking, adding a video to your listing can also help build trust and credibility with potential customers.
By showing how your product works in a real-life situation, potential customers can easily see how useful and effective it is, which helps them feel more confident in making a purchase.
Now that we’ve discussed some of the reasons why you should add a video to your product listing, let’s talk about the requirements to be able to upload a product video to your Amazon.
Requirements for uploading videos on Amazon
To upload videos on your Amazon Seller Central account, there are some requirements you need to meet that concern your account type, the video specs, as well as audio specs:
- You must be a brand registered seller. Note that brand owners who want to be brand registered must go through the Amazon Brand Registry approval process.
- The video should be in a 16:9 aspect ratio and the file size should be less than 500 MB.
- The video should have a minimum resolution of 720p and a maximum resolution of 1080p.
- The video file format should be .mp4 or .mov.
- The video should have royalty-free music in the background.
Aside from these, your video must adhere to Amazon’s community policy and the necessary video compliance standards.
Now, let’s take a look at how you can actually add videos to your Amazon listing.
How to add a video to an Amazon listing
You can upload up to six videos to appear on your product detail page. Here are the steps on how you can do that from your Amazon Seller Central account:
1) Log in to Amazon Seller Central.
2) Go to the menu on the top left corner. Select the Inventory tab and click Upload and Manage Videos.
3) From the Manage Videos page, click the Upload Video button. You’ll then be directed to the Upload video page.
4) For the final step, upload the video file. Then, fill out the required fields such as the video title and ASIN. Then, add a video thumbnail.
Once done, click Submit.
Amazon’s review process may take less than a day but can also take up to 7 days during peak periods.
There are several reasons why one video may not be approved on Amazon Seller Central. Some rejection reasons may include inaccurate claims about the product (i.e, health claims), wrong Amazon product tags, or videos containing external links that direct viewers away from Amazon.
Now that you know how to upload an Amazon video, let’s check out where your uploaded videos will appear.
Where your product video will appear on Amazon
Once the uploaded video to your Amazon listing has been approved, it will be displayed on the product detail page, you’ll either see it from the thumbnails or in the Product Description section under Related Video Shorts.
Note, however, that if you have more than six images in the top carousel, your video upload may not show on the main image block on your product detail page.
What makes a good product video
As an Amazon seller, no matter how great your product listing is, a well-planned product video should always be able to increase traffic and conversion rates.
So what makes a good Amazon product video?
Here are some tips that brand owners should keep in mind when creating videos for their Amazon listings and uploading them on Amazon Seller Central:
1) The video should contain relevant and accurate information.
Your video should be able to provide additional information to potential buyers that are difficult to convey through text and images.
To do this, you can either create a demonstrative video or a descriptive one.
In creating demonstrative videos, you want interested buyers to see how the product is used in action showing how it can improve the lives of your customers.
This is also known as a lifestyle video where the product is seen being used in real-life situations.
On the other hand, descriptive videos provide informative and educational content surrounding the product.
Descriptive videos are great for giving browsing visitors an overview of how the product works, its benefits & features, and what it can do.
2) The video should be visually appealing and engaging.
High-quality videos keep the viewer’s attention and focus.
To be able to produce one would mean that you have a video production set up which includes a high-quality camera and good lighting.
In addition, it is also important to make sure that the video is edited well and has good transitions.
It’s also recommended to add on-screen text, subtitles, or callouts to further engage viewers and highlight key points in the video.
Don’t forget though, that more and more shoppers are starting their journey on mobile so be sure to keep any on-screen text or graphics clearer visible on smaller screens.
3) The video should be short and straight to the point.
The ideal video length should be around 1-2 minutes, but here’s a pro tip: aim for a 45-second video if possible, and you can re-purpose the same content for a video ad.
This time frame is short enough to keep the viewer’s attention but should be long enough to be able to communicate your message clearly.
4) The video should have an optimized video description and a thumbnail image.
To optimize your video files, make sure to use relevant keywords in your title and description so that more customers can easily find your product when they’re searching on Amazon.
This also helps your Amazon video rank higher in search results.
Moreover, optimizing your video upload includes an attractive thumbnail image to entice customers to click on the video when viewing your product page.
Conclusion
Product videos on your Amazon listings, like any other element of your listing content, are as important as your listing copy, product images, and A+ content.
It’s something that every Amazon business, specifically brand registered sellers, should be taking advantage of as it helps turn browsing visitors into buying customers, enhancing the overall customer buying experience.
Especially now with e-commerce business and online shopping becoming more and more popular, it’s important to make sure your product listings are as compelling as possible.
So if you’re not using videos in your listings, now’s the time to start.
Create great product videos for your Amazon listings today and discover tried-and-true methods and strategies that have been used by many successful sellers inside Brand Builder University.
